Free digital marketing courses

Free online digital marketing courses

Gone are the days when billboards and newspaper ads were effective in promoting your business or products to the masses. Brands who are on social media platforms that their target audience uses will have a solid digital presence that will set them apart from other brands.

While we continue to stay safe by staying at home during this season, those looking to stay productive can make use of their extra free time by learning how to create marketing campaigns from scratch and use techniques to engage followers on social media. 

Here are 6 free online digital marketing courses to get you started now:

For more articles on online courses for self-improvement:

-Google Digital Garage-

1. Fundamentals of Digital Marketing

Image credit: Google Digital Garage

For a pretty much all-encompassing introduction to digital marketing, Google has created a course perfect for beginners. Spanning 26 modules, the course starts you off with building an online presence before guiding you through Search Engine Optimisation (SEO) and using Search Ads to reach your audience. 

Each module in the course comprises bite-size video tutorials to keep you engaged as well as a short quiz at the end of each module to test your new-found knowledge. For a free certification that you can add to your CV and LinkedIn profile, you must first pass a final exam at the end of the course.

Duration: 40 hours
Difficulty: Beginner

2. Make sure customers find you online

Having a solid product isn’t enough to get the word out to people about your amazing business. Many times, we rarely scroll past the second page of results when we’re searching for something – so being one of the few top results is bound to get you more clicks and views.

This short course will take you through Google Ads – teaching you how to utilise keywords on your site to bump up its position on Google. You’ll also learn about web optimisation to be able to reach your target audience and ensure they have a smooth user experience. 

Duration: 3 hours
Difficulty: Beginner


3. Free Digital Marketing Basics Course

Image credit: Dole777

While reaching a certain number of followers may seem like the perfect goal for your business, being able to engage and keep your audience interested is actually more important. This course will introduce you to the various forms of digital marketing such as email and various social media platforms. 

There, you’ll learn techniques to generate leads on Facebook and Instagram, run ads on Twitter and even how to polish up your LinkedIn profile.

Duration: 5 hours 45 minutes
Difficulty: Beginner

4. How to Create a Complete Marketing Campaign in Under 1 Hour

For those who already have a website under their belt and need an efficient and effective way of growing their business, this course will guide you on creating your own marketing campaign. 

Lack of time isn’t an excuse you can use not to get started because from start to finish, you can be done in under 60 minutes. You’ll learn how to create a campaign page, drive people to your site with Facebook Ads and most importantly, track profitability on your campaign.   

Duration: 51 minutes
Difficulty: Beginner


5. Viral Marketing and How to Craft Contagious Content

We are now in a time where trends are constantly popping up and new memes are created overnight. As a result of this information overload, people now have shorter attention spans and marketers must do more to capture and hold their attention. 

In this viral marketing course, you’ll learn how to create influence and make ideas stick to generate word of mouth of your business and products. You’ll also master how to create highly shareable campaigns that will get people talking on social media.

Duration: 4 hours
Difficulty: Beginner


6. How to Build a Paid Media Strategy

Even though Jessie J sang It’s not about the money, money, money…”, this course is in fact, about the money. Despite wanting to promote your business or products on every platform, all that advertising takes a lot of money – and it isn’t exactly the most effective way to get returns on your investment. 

Here, you’ll learn how to allocate budget for paid media as well as how to track how well your marketing campaign does. 

Duration: 1 hour
Difficulty: Intermediate

Online digital marketing courses

In a time where technology runs the world, digital marketing is crucial to get your business seen and heard by the masses. 

With going out and gathering with your friends and family at a current standstill, now’s the perfect time to beef up your marketing skills and learn how to make your brand stand out with these online courses. 

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