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SOOKEE’s Bespoke Ring Service Lets You Create A One Of A Kind Engagement Ring

SOOKEE Jewellery’s diamond ring customisation services


customized rings in singapore

Every love story is unique and beautiful in its own way – and so is every bride-to-be. After all, there must’ve been something special about your lady that made you fall for her in the first place. So other than thinking of a grand way to propose, you might want to present her with a super epic ring when popping that important question – something one-of-a-kind, created specifically for her in mind.

Boyfriends, if you’re thinking of customising your girlfriend’s engagement bling, you’ll be glad to know that SOOKEE Jewellery has just rolled out a new bespoke ring service at their VivoCity and ION Orchard boutiques. Fret not if you’re not the most artistic, because they have skilled designers on hand to help you along.

P.S.: Read on to find out how you can win a personalised 999 gold bar!


Consultation and diamond education


Soo Kee jewelry shop The VivoCity flagship store follows a charming champagne pink colour scheme

Before you start getting creative, you’ll first have to sit through a quick consultation and diamond education session with SOOKEE’s in-house diamond specialist, where you’ll learn about the 4Cs of a diamond – Cut, Clarity, Colour, and Carat.

diamond characteristics soo kee ringsA 4C diamond chart in the store for easy reference

Here’s a brief explanation of each component:

  • Cut: most important factor as it determines the brilliance and sparkle of the diamond
  • Clarity: refers to whether there are any flaws in the diamond.
  • Colour: diamonds that are more “white” or colourless are considered more valuable than yellowish ones.
  • Carat: is not necessarily linked to size, but rather, depends on weight of the diamond

Soo Kee diamond ring consultation service

SOOKEE specialises in the Brilliant Rose diamond, which is the only diamond with a patented cut of 66 facets. With 8 more facets than a traditional round brilliant diamond, the Brilliant Rose is shown to have an extremely remarkable light return when viewed through an ASET scope.

In simpler terms: a Brilliant Rose diamond reflects light better, and is thus more dazzling.

types of diamonds at soo kee singapore A Brilliant Rose diamond (left) versus a Regular Round diamond

Fun fact: the design of the Brilliant Rose diamond’s cut was inspired by the Rosace window of the Notre Dame Cathedral in Paris:

Paris Notre Dame Cathedral

It’s worth noting that SOOKEE is the only jeweller where you’ll be able to find Brilliant Rose diamonds in Singapore, as they’ve been the sole distributor for them in Singapore since 1999. So if you’d like an extra sparkly diamond with an additional 8 facets as a level up from the usual Ideal Cut, you know where to go.

 brilliant rose diamonds in singapore

Apart from being GIA certified, Brilliant Rose diamonds come with their own Mark of Distinction – think of it as a “double authentication” of sorts

The friendly staff will let you view the diamonds through various scopes, so that you’ll be able to make a highly informed choice – right down to the most minute details which may not be visible to the naked eye.


Designing the ring


Now here comes the fun bit: customising your ring!

ring customisation services in singapore

An engagement ring isn’t just a pretty accessory – it’s also a symbol of love and commitment. Which is why SOOKEE has got skilled jewellery designers on board to help craft out unique pieces from scratch, based on significant events in your romance. Feel free to thumb through their inspiration album to see past styles tailor-made based on true love stories!

where to buy engagement ring in singapore Here’s a floral one inspired by a couple’s time in Japan where they got to see cherry blossoms together

The possibilities are endless – they can even create intricate shapes like snowflakes, or incorporate your initials into the design.

unique wedding ring designs in singapore Inspired by a couple’s experience of a first snowfall

wedding ring customisation

Pencil sketch of a 2-in-1 slot-in clover design

After a pencil sketch is done in-store, it’ll be brought back to SOOKEE’s headquarters for 3D rendering. This series of realistic digital images will show you how the ring will look like in real life, viewable from various angles. You don’t have to make an appointment just to see it as it’ll conveniently be sent over to you via WhatsApp or Email. 

using technology to design rings in singapore 3D rendered image of the clover-shaped ring

At this stage, you can fine-tune it until you are completely satisfied, before a 3D-printed wax mould is made. With this 3D wax mould, you’ll be able to try on and have a feel of how the ring will be like before the actual thing is made.

step by step process of ring making

The whole process from the sketching to receiving the actual ring will take about 4-6 weeks, depending on the amount of adjustments required. That’s pretty quick for something designed from scratch!

diamond ring customisation in singapore

The finished product – an exquisite proposal ring with royal vibes 

types of diamond rings for proposal

SOOKEE also has over 60 lovely proposal ring settings, which you can mix and match different components of, if you’d rather pick from pre-existing designs. For example, you can choose the heart-shaped prongs of one setting, and pair it with the pave side band of another. In that sense, your ring will still be unique as its various elements have been specially chosen by you.

sookee's range of diamond rings

Twisted bands, halo settings, and pave side stones – they have it all

affordable diamond rings in singaporeComes with a box for best presentation and safekeeping


Customise your engagement ring with SOOKEE Jewellery


Asking for someone’s hand in marriage can be daunting, but if it’s any comfort, it’ll be easy for her to say “YES!” when she sees that beautiful ring you’ll be presenting. It doesn’t matter how big or intricate the ring is, because she’ll appreciate it all the same – especially when she finds out the amount of heart that went into getting it custom-made.

If you’re thinking of taking your relationship to the next step, now’s the best time to do it – because the first 100 couples who purchase their engagement rings from SOOKEE will get a free 999 pure gold bar, engraved with your names and a romantic rose motif. What’s more, you’ll get $100 off your solitaire purchase when you schedule an appointment and flash this article in-store.

Book an appointment and get started with your bespoke ring creation here!


Win yourself a personalised 999 pure gold bar


 free gold bar in singapore

SOOKEE is giving 1 lucky couple a chance to win their very own personalised 999 pure gold bar.

To stand a chance to win, simply:
1.  Like both TheSmartLocal and SOOKEE Jewellery’s Facebook pages
2. Like and share this post
3. Comment here by 22 July 2018 with your love story

This contest ends on 22 July 2018, and 1 winner will be chosen at random.

SOOKEE Jewellery Flagship Store
Address: 1 Harbourfront Walk, #01-27A VivoCity, Singapore 098585
Opening hours: Daily, 11AM-9.30PM
Telephone: 6376 9433

SOOKEE Jewel Pavilion
Address: 2 Orchard Turn, #B2-66 ION Orchard, Singapore 238801
Opening hours: Daily, 11AM-9.30PM
Telephone: 6509 8533


This post was brought to you by SOOKEE Jewellery