Monchhichi & The Laughing Cow collaboration
Singaporeans have a soft spot for adorable collectible characters, and if the recent CRYBABY pop-up at Singapore Oceanarium is anything to go by, that obsession isn’t slowing down anytime soon. Chances are, you’ve also spotted the fluffy, coconut-haired monkey that is Monchhichi dangling from someone’s bag or peeking out from a display shelf.
If you happen to be building a Monchhichi collection, you’ll be thrilled to know that there’s a new Monchhichi and The Laughing Cow collaboration, and the line-up of merch is available at a supermarket near you. Here’s all you need to know:
What is the collaboration about?
Image credit: The Laughing Cow
This collaboration brings together 2 iconic characters: Monchhichi, which has won over generations of fans, and The Laughing Cow’s signature red cow that many of us probably remember spotting in our parents’ fridge growing up.
While there aren’t any large-scale pop-ups, you can still grow your Monchhichi collection with the limited-edition collectibles.
What to expect from the collaboration?
Tote bag
Image adapted from: The Laughing Cow
Show off your love for Monchhichi with a tote bag, so the next time you go shopping, this cute carryall tote can tag along with you. It even has a little ring to display your favourite linglongs as you go around town, perfect if you want to embrace the art of Monchhichi-maxxing.
Keychains
Image adapted from: The Laughing Cow
Together with your tote bag, you’ll also get a random keychain available in 4 designs, featuring Monchhichi and The Laughing Cow cheese.
Image adapted from: The Laughing Cow
Out of the 4 designs, one of them is a Singapore-exclusive, featuring Monchhichis feasting on a traditional Singaporean breakfast with Marina Bay Sands and Merlion in the background.
How to redeem these collectibles?
Image adapted from: @thelaughingcow_sg via Instagram
Collecting these goodies is simple enough – you just need to get The Laughing Cow’s cheese on your next grocery run. For every $18 spent on The Laughing Cow products, you’ll be able to redeem a collectible set, which includes the tote bag and 1 random keychain.
When & where to redeem these collectibles?
These limited-edition collectibles are available from mid-June, and they’ll only be around while stocks last, so do grab them quickly.
You can redeem them at selected local supermarket chains, including Fairprice, Cold Storage, Giant, Sheng Siong, and Prime. Take note that not all outlets carry these gifts – the full list of participating supermarkets is up on The Laughing Cow’s Instagram.
Grow your collection with the Monchhichi & The Laughing Cow collaboration
There’s no such thing as too much Monchhichi, and this collab with The Laughing Cow is proof of that. Rush down to your nearest supermarket and get your hands on the limited-edition merch before it runs out.
Check out more collectibles:
Cover image adapted from: The Laughing Cow