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Coach Play Singapore Shophouse

Coach Has A New Shophouse & Cafe At Keong Saik With Exclusive Vintage Bags, Themed Rooms & Cute Desserts

Coach Play Singapore Shophouse

Themed cafes in Singapore are everywhere. There’s Platform 1094 for die-hard Potterheads, Wonderland Savour for Alice In Wonderland fans, and Cat Cafe for cat lovers. But if your idea of a good time is drooling over designer goods while sipping on caffeinated drinks, there’s now a place you can call home.

Situated on Keong Saik Road, Coach Play Singapore Shophouse combines luxury goods, a coffee bar, and photo ops into one ‘Gram-worthy space that deserves your attention.

Immersive space, workshop zone & retail lounge

coach playhouse singapore shophouse

This new themed cafe by luxury label Coach is begging to be photographed.

coach playhouse singapore shophouse

Upon entering the pastel-painted shophouse, you’ll be met with giant LED screens, neon signs, wall art, and multiple interactive zones that are dreamy as heck.

coach playhouse singapore shophouse

Head to Coach World to get a glimpse into the long history of this iconic fashion house. Then, check out the Vintage Room where you can purchase vintage bags and get goods customised via the Coach Create service.

coach playhouse singapore shophouse

That’s not all, either. The Coach Play Singapore Shophouse also carries a seasonal selection of Coach bags, shoes, and accessories. Hit up the Coach Lounge to see if anything catches your eye.

Coach Cafe with American diner-inspired menu

coach playhouse singapore shophouse

You might come for the photo ops but you’ll definitely want to stay for the mains, drinks, and desserts.


The brunch menu is available between 9am-3pm and includes items like classic pancakes ($16), chicken & waffles ($18), and milkshakes (from $10) that bring major American diner vibes. Helming the kitchen is the gang at the local cafe Brawn & Brains so you know it’s gonna be good. 

brunch-singaporeThe Hangtag Surprise ($25).

From 6pm-9pm, a dessert menu featuring classic apple pie ($14), signature sundaes ($12), and melty smores ($16) will be served. There’s also an exclusive dessert which comes with a special Coach chocolate hangtag with berry compote filling that’s almost too cute to eat.

Grab brunch at the Coach Cafe

coach play singapore shophouse

Coach Play Singapore Shophouse covers 4,000sqft and you could easily spend the whole day here.

The ambience is 50s-inspired so if you’d like to put together a Y2K outfit with tinted sunglasses to match the vibes, go ahead. Admission to Coach Play Singapore Shophouse is free for all and it’s open every day from 10am-10pm for the next year or 2, which means you can make it your regular weekly spot.

We know we will.

Check out Coach Play Singapore Shophouse

Address: 5 Keong Saik Road, Singapore 089113
Opening hours: 10am-10pm, Daily
Contact: 6677 8595

This post was brought to you by Coach.
Photography by Liu Xing Ying.