Adopt a Keg 

Carlsberg free pint
Redeem a pint of Carlsberg
Image adapted from: TheSmartLocal,

Think about the last time you stepped into a bar – it probably feels like eons ago. Our Friday nights out have indeed taken a hard hit, and as we all know, so have F&B businesses like bars.

To support local bars, Carlsberg’s has brewed up an Adopt a Keg campaign where you can play a part in helping bars get back on their feet. And you’ll get a reward for it too with a free pint of beer on the tap when F&B reopens! Here’s how it works:

Fill up a virtual keg and redeem free draught beer

Carlsberg beer

With online Zoom drinking sessions and cocktail deliveries, we’ve probably been drinking more at home than ever before. So on your next booze-buying trip to the supermarket, grab a couple cans of Carlsberg to take part in this initiative. 

To join, simply head to the Adopt a Keg website, upload a picture of your receipt and scan the can’s barcode.

Image credit: Carlsberg

The objective is to collect as many cans of beer as possible in your virtual keg – every $10 spent fills it up a quarter-way. Once your keg is full, you’ll get an IOU for a complimentary pint of draught beer, which you can redeem at any of the campaign’s participating bars once 19th June rolls around.

For those who love their booze, take things up a notch by filling up 3 virtual kegs. With that, you can redeem a free beer tower to share with your friends in the future at any one of the listed participating bars*.

On top of boosting patronage to help bars get back up and running ASAP, the campaign will also be reimbursing these bars for the complementary bevvys to show full support.

*List of participating bars yet to be released.

Support local F&B with Carlsberg

Times may be uncertain, but slowly but surely, we’re working towards the return of normalcy and celebratory nights out with the gang. But for now, you can keep your spirits high with #supportlocal initiatives like this. 

Carlsberg will be offering this deal until further notice – check out their Facebook or Instagram page for the latest updates.

Fill up your virtual keg here


To support more local businesses, also check out:


Drop us your email so you won't miss the latest news.