Christmas 2017 at [email protected]


Christmas 2017 at 313@somerset

[email protected] has a reputation for putting up some of the most unmissable Christmas decorations along the Orchard Road stretch. Anyone who’s tried weaving through the crowds during peak hour in town without photobombing others will understand. 

Themed Can’t Get Any Sweeter This Christmas, [email protected] is upping their insta game for Christmas 2017 with cute LINE-themed booths from now till 10 December 2017. There’ll also be a slew of festive year-end promos and vouchers to be redeemed, so you can kickstart your Christmas shopping.

Here’s what you can look forward to:


Interactive LINE installations at [email protected]’s atrium


 Interactive LINE installations at 313@somerset’s atrium

4 of LINE’s popular characters – Sally, Brown, Cony and Choco – will be moving from the virtual world to the real world from now till 10 December 2017 in a huge LINE-themed installation chock-full of photo opportunities. 

If you snap a selfie with at least one of them, you’ll even stand a chance to be one of the lucky 5 winners to bag $100 worth of 313 vouchers by entering their Instagram contest.

 Snap a selfie with Sally, Brown, Cony and Choco

Otherwise, you can get creative with your #ootd shots, and take a boomerang or 2 at their themed rooms:


1. Rainbow Room


 Rainbow Room

Step in the Rainbow Room and you’ll feel like you’ve been transported into a futuristic outdoor park, where everything is illuminated by LED lights, from the lil’ cat in the corner of the lit bench, to the rainbow and clouds. Even the rain drops twinkle!

 Transport yourself into a futuristic outdoor park in the Rainbow Room

Photo Tip: Play around with the props in this room – position yourself on the bench to capture the perfect arc of the rainbow, or snap a picture under the twinkling rain drop lights to trick your friends into thinking you’re standing under magical rain drops.


2. Tassel Room


 Tassel Room

Once you’re in the Tassel Room, you’ll find yourself weaving through strips of shiny silver tassels draping from the top of the room. When you first enter, you’ll want to head straight to the middle of the room and wait for the exact moment before the colourful lights move in your direction to capture the money shot.

 Snap a Boomerang in the Tassel Room

Though this room is dimly lit, it’s the perfect spot to snap a Boomerang of the colourful lights peppering patterns around the room.

Photo Tip: Don’t chase the lights, pick your position and wait for the patterns to come to you.

 Cutesy walls for the perfect ootd backdrop

Cutesy walls that serve as the perfect #ootd backdrop

To win $100 worth of [email protected] vouchers, follow these steps:

Step 1: Follow @313somerset on Instagram
Step 2: Upload your photos or boomerangs with the hashtag #313POTD
Step 3: Keep your eyes peeled for the announcement of the winners on 19 January 2018

Make sure your profiles aren’t private so we can see all of your posts! 

While you’re at it, install the LINE app if you don’t already have it on your phone and try your luck at winning $10 worth of 313 vouchers when you take part in their Christmas trivia quiz on [email protected] LINE official account from 4 till 22 December 2017.

LINE-themed installation at [email protected]

When: 27 November 2017 – 10 December 2017
Where: [email protected], Level 1 Atrium


Win shopping vouchers and freebies at [email protected]


 Win shopping vouchers and freebies at 313@somerset

Whether you’re looking for knick-knacks to stuff inside your Christmas stockings or the perfect gift for a loved one, there are tons of 313 vouchers to be redeemed at [email protected] this festive season. For example, you can spend $50 to redeem an exclusive 313 wrapping paper, limited to the first 8,000 redemptions and maximum 4 wrappers per shopper per day


Win up to $2,000 worth of shopping vouchers in [email protected]’s Christmas Lucky Draw


 Win up to $2,000 worth of shopping vouchers in 313@somerset's Christmas Lucky Draw

From now till 1 January 2018, spend a minimum of $50* at any shop in [email protected] and you’re good to go. And if you’re a CLUB313 member, you’ll be delighted to know that your chances of winning this lucky draw will be doubled.

1st prize: $2,500 worth of 313 vouchers
2nd prize: $1,500 worth of 313 vouchers
3rd prize: $1,000 worth of 313 vouchers
10 consolation prizes: $300 worth of 313 vouchers each

*Note: Maximum of 3 combined same-day receipts. Up to 10 lucky draw chances per shopper each day, or 20 lucky draw chances per CLUB313 member each day.

Click here to find out more about how you can become a CLUB313 member.


Snap one for the ‘gram at [email protected]’s installations


 Snap one for the ‘gram at 313@somerset’s installations

It doesn’t matter if you’re a casual or dedicated Instagrammer – with the 313’s cute decor and installations, you’ll want to stop for a quick #ootd or boomerang. And hey, it helps that you might win when you post on IG as well! 

Find out more about [email protected]’s festive offers here

This post was brought to you by [email protected]