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Local brands in Singapore


Reunion dinners are just around the corner – that means it’s time to get dripped out to show off how much we’ve glo’d up since they last saw us. And to collect red packets too of course.

Look the part this Chinese New Year with some huat (lucky) couture from fashion brands that’re not only stunning but are designed and developed on this island itself. Here are 10 brands in Singapore you can style yourself in this CNY To #SupportLocal


– Women –


1. Modparade – Affordable & fun floral prints


modparade matching printsImage adapted from: @modparade

Step away from bland monochromes and deck yourself in fun and flirty prints from Modparade this year. Their CNY collection has both Eastern and Western garments such as cheongsams, dresses, and shirts with original prints from $33.90.

modparade mandarin orange bagImage credit: Modparade

You can even tote your oranges in style when you bai nian, or make your rounds of visitations, this year. Motifs like oranges and mahjong tiles feature on their Mandarin Orange Bags ($12.90).

modparade pet outfits
Image adapted from:
Modparade

If you’ve got a fur kid, you can also go matchy-matchy with them with bandanas ($17.90) in the same prints. No doubt you two will be the most a-paw-rable duo during this festive season.

Address: 310 Orchard Road, TANGS at Tang Plaza L2, Singapore 238864
Opening hours: Mon-Fri 10.30am-9.30pm | Sun 11am-9pm
Contact: Modparade website


2. Ans.ein – Turn your kids’ artwork into prints


Ans.ein custom print
Image credit: @create.ans.ein

There’s only so much space on the fridge for your little Picasso’s finger paintings. Instead, show off their artwork with custom outfits this CNY by Ans.ein. Submit your kids’ doodles directly to Ans.ein and they’ll turn these scribbles into a print that you can wear as a t-shirt, jumpsuit, or dress.

Ans.ein family collection
Image adapted from:
Ans.ein

Ans.ein also has ready-to-wear collections for those who don’t have the time to wait for a custom-made garment. The collections of various prints come in a range of cuts for women, men, and even children, so the whole family’s outfits can be sourced from one spot.

Contact: 8446 4878 | hello@ans-ein.com | Ans.ein website


3. Carrie K. Jewellery – Bespoke jewellery with workshops


carrie k. jewellery pearl necklace
Image credit: Carrie K. 

If you feel like your ‘fit is missing something, tie everything together with a statement piece of jewellery. That’s easily available from Carrie K. Jewellery, which sells customisable pearl necklaces. An ordinary string of pearls is transformed with the addition of chains and fasteners to make your piece one-of-a-kind.

carrie k. jewellery
Image credit:
Carrie K.

Carrie K. also does heirloom jewellery restoration so you can don your inheritance in style. Or, create a piece that can be passed down through generations with their bespoke jewellery service.

Address: 111 Middle Road, #02-02 National Design Centre, Singapore 188969
Opening hours: 11am-7pm, Daily
Contact: 9061 2880 | Carrie K. Jewellery website


– Men –


4. A Gentleman’s Tale – Mobile tailors who’ll travel to you


A custom suit that fits like a glove will last you through occasions far beyond CNY. But not all of us have the luxury of time to get measured and fitted. With A Gentleman’s Tale, however, you won’t have to worry about travelling back and forth to the tailor’s.

A Gentleman's Tale mobile tailor
Image credit:
@agentlemanstale

They have a mobile tailoring service where tailors show up in a van with fabric choices, design patterns, and sewing accessories to take down your measurements for your custom suit.

A Gentleman's TaleImage credit: A Gentleman’s Tale

There’s almost zero error in getting fitted, as they’ve brought the art of tailoring into the 21st century with their 3D body scanner. It takes accurate measurements, so your suit will hug you in all the right places to best accentuate your figure.

Address: 306 Tanglin Road, Block N #01-02 Phoenix Park, Singapore 247973
Opening hours: Tue-Sat 11.30am-8.30pm (Closed on Mondays & Sundays)
Contact: 87421282 | A Gentleman’s Tale website


5. BOLDR Supply Co. – Classy and durable watches


Here’s the perfect accessory or gift for someone who’s always asking you what time it is. BOLDR Supply Co. makes watches out of sustainable and durable materials like recycled steel so that they’re sturdy and can withstand drops from those with butter fingers.

boldr supply co watches
Image credit:
BOLDR Supply Company

The rugged watches come in a variety of strap options such as leather, canvas, and silicon. Switch them out to suit the occasion, like for everyday wear and formal events.

Address: 318 Tanglin Road, #01-59 Phoenix Park, Singapore 247979
Opening hours: By appointment only
Contact: BOLDR Supply Co. website


6. The Shirt Bar – Buy your entire OOTD from one place


The Shirt Bar
Image credit:
@hey_ken

When you have CNY snacks, angbaos, and reunion dinners at home to worry about, the last thing you’d want to do is run around different stores to source the  perfect outfit. The Shirt Bar has the right idea in mind by providing all you might need in one shop.

The Shirt Bar singapore fashion brand
Image adapted from:
@theshirtbar.co

There are shirts, obviously, and also pants, ties, and even shoes to complete the full look. Boost this basic combo with accessories such as lapel pins, cufflinks, and pocket squares. The Shirt Bar also has casual wear for those who want a more laid back look. Their tees and polos are made of cooling bamboo fibres, so sweat stains are less likely to occur.

The Shirt Bar vivocity outlet
Image credit:
@theshirtbar.co

Shop in comfort in any of their 8 stores located around Singapore. Each one has been fitted with perks like bar carts and plush leather couches if you need to take a break between fittings.

Full list of The Shirt Bar locations


– Unisex & Family –


7. Playhood – Fun & modern floral prints


jay park playhood denim jacket
Image credit:
@play_hood

If Playhood sounds familiar, it’s because their hand-painted floral denim jacket was worn by the likes of K-pop singer Jay Park. While the brand doesn’t do custom florals any longer, you’ll still find flower motifs on their streetwear.

playhood singapore fashion brand
Image adapted from:
@play_hood & Playhood

They have floral prints of cherry blossoms and lilies that would fit the CNY season. These come on knitted vests and oversized tees for younger folks who prefer a more relaxed fit for the occasion. You can also accessorise with bucket hats and enamel pins available from $15.

Address: 277 Orchard Road, Actually Singapore, #03-18 orchardgateway, Singapore 238858
Opening hours: 12pm-9pm, Daily
Contact: Playhood website


8. Le Petit Society – Affordable kids’ clothes & family outfits


le petit society singapore fashion brand
Image credit:
Le Petit Society

Le Petit Society has a wide variety of affordable clothes for your little ones from $18. They also have matching outfits for the entire family so the whole gang can lohei in style. 

le petit society for families
Image credit:
Le Petit Society

The clothing for kids aren’t just stylish enough to go visiting in, they’re also comfortable to play in. There’ll be no need to pack an extra onesie or outfit to change in should they want to hit the playground after giving their CNY greetings to elders.

Full list of Le Petit Society locations


9. MFW – Affordable family outfits


mfw singapore fashion brand
Image adapted from: MFW & MFW

If you want the whole family to show up in matching quirky prints without spending a bomb, check out MFW. They’ve got unisex tees for adults and toddlers starting from $20.90. These are covered in mahjong tiles and fortune cats so you can have extra huat when you play blackjack and baccarat.

MFW website


10. YeoMama Batik – Matching batik for the fam


yeomama batik singapore fashion brand
Image credit:
YeoMama Batik

There’s nothing cuter than a family theme for CNY and you can find sets with just that at YeoMama Batik. YeoMama Batik utilises the traditional Indonesian technique of dyeing and printing fabric to create original patterns that are then transformed into clothes suitable for every generation.

yeomama batik
Image credit:
YeoMama Batik & YeoMama Batik

Besides traditional Indonesian patterns, there are also chio (pretty) geometric shapes in vivid colours to suit any aesthetic and occasion.

Address: 65 Ubi Road 1, #01-87 Oxley Bizhub, Singapore 408729
Opening hours: Wed-Sat 12pm-7pm | Sun 12pm-8pm (Closed on Mondays & Tuesdays)
Contact: YeoMama Batik website


Check out these local business this Chinese New Year

From matching family sets to head-to-toe outfits, these brands have everything you need to dress to the nines for Chinese New Year.

Plus, you’ll be doing your part in supporting local businesses, since all of these have been conceptualised in Singapore. Some of these are Made With Passion brands. In case you didn’t know, the Made With Passion logo is only given out to selected Singaporean companies that have strived to create a homegrown label on their own.

It’s not just clothing labels you’ll find on this curated list. There are over 100 Singaporean brands that cover beauty and wellness, food and beverage, and homeware and decor that have been awarded this honour. This CNY, shop local to spread the good fortune of the new year with homegrown brands. 

Shop local Singapore brands this CNY

This post is brought to you by The Singapore Tourism Board.
Cover image is adapted from: Le Petit Society, Carrie K., Playhood

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