Ask any Singaporean, and they’ll have grown up with Popular Bookstore in their lives. Whichever iteration it’s been known as, be it The Popular Book Company, which opened in 1936, or POPULAR, born in 1980, you can be sure that it’s seen generations of Singaporeans pass through its doors.
For many of us, it was where we spent hours browsing books and stationery as students, or trailing along as our parents made their way to our dreaded assessment book aisles. Unfortunately, another chapter is coming to a close. Following the recent closure of its VivoCity outlet, Popular’s Jurong Point outlet will also be shutting its doors.
With the rise of e-books and other technological replacements for traditional paper and pen, the sad truth is that bookstores are on the decline, and it seems like Popular is feeling that change in the air as well – their VivoCity outlet closed down on 16th August 2026, while the Jurong Point store will close its shutters after 31 years of operations on 13th September 2026.
It’s not all doom and gloom, however, because we’re here with the silver lining – for us consumers at least. The Jurong Point outlet is running a closing-down sale, with 15% off regular-priced items storewide. Selected items also enjoy greater discounts of up to 90% off, and bundle deals are aplenty as well.
Let’s take a look at some of the deals and steals at Popular Jurong Point:
The 1st thing we saw when we entered the store was these cute little 2-in-1 eye masks and neck pillows, perfect for plane rides and road trips on vacation. These cushions zip up into compact spheres you can easily stow away, and come in an assortment of animal designs, including axolotls and penguins.
At $8-$10 each (U.P. $16.90-$29.90), they’re now going for less than half the original price. They’re also suitable for carrying around in your everyday bag for a little snooze on the bus or train.
Disney fans who love arts and crafts can pick up 3 of these Disney-themed Paint by Number sets for just $10 (U.P. $4.90 each) and have fun filling in the colours. If you have kids, this is also good for keeping them busy during the upcoming school holidays in September.
One of our best finds has to be the range of Sanrio water bottles. They come in adorable designs with character heads on the screw-on lids, and we spotted the My Melody and Cinnamoroll designs with their prices slashed down to a very attractive $10 (U.P. $19.90).
If you love Sanrio, you know their price tags are usually pretty hefty, so these discounted water bottles are worth the trip down. Plus, their appealing designs can be very motivating for you to get your hydration up in the Singapore weather.
P.S. For more Sanrio merch, check out the new Sanrio store in Chinatown.
With Teachers’ Day around the corner, students can show their appreciation to their teachers with snazzy gifts without breaking the bank. Check out these pouches, tote bags, and jewellery cases at 3 for $10 (U.P. $3.90 each) – a sweet little way to thank a teacher who’s made a difference in your life.
In the same section, there are also potted crochet flowers and tabletop ornaments that will definitely brighten up your teacher’s table.
Music lovers know how important high-quality beats and jams can be. At the Popular Jurong Point sale, you’ll get to grab these fancy Logitech headphones for $129 (U.P. $159). Even better, cop the usually pricier Soundcore headphones for just $99 (U.P. $179.90).
Singapore’s notoriously hot weather is only getting hotter, and there is little we need more for survival than good fans for our homes.
Luckily, Popular Jurong Point has got your back. In this closing-down sale, you can snag a mini Soundtech Storm Air Circulator fan for just $99 (U.P. $149), or get a bundle of 2 for $178. These fans are great for ventilating smaller rooms without taking up too much space.
Parents will know how quickly their kids’ backpacks and school supplies go from brand new to battered. If this sounds like a familiar predicament, you’ll be glad to know that a 3-piece bundle including a schoolbag, pencil case, and matching wallet is going for just $29.90 (U.P. $59.70-$68.70).
There are many fun designs to choose from too, featuring familiar favourites like Frozen, Spider-Man, and Hello Kitty. Now your kids can head back to school with a matching set they’ll actually be excited to use.
O-Levels season is, dreadfully, upon the secondary students again. If you or your kid needs to get some extra grind in Mathematics, pick up a set of 3 or more assessment books of selected titles at 25% off (U.P. $5.35-$39.95).
Cute-ify your workspace with these Hello Kitty or Kuromi wireless keyboard and mouse sets, going for just $54.90 (U.P. $139.90). These themed sets also come with a matching mousepad.
With Christmas just 4 months away, it is never too early to start keeping a stock of gifts – especially when there are good deals. You can get your kid a range of toy sets featuring police cars, Play-Doh, and Spider-Man at up to 50% off. We also found a mini kitchen set going for $39.90, at 50% off its usual price.
For those eyeing a wireless mouse, the Logitech Master Series MX Anywhere 3S ones are currently priced at $104.25 (U.P. $139). Treat yourself to a sleek new mouse to make your work hours a little less dreary.
Sanrio lovers, here’s another one for you. These Mofmofriends Sanrio plushies ($35, U.P. $49.90) are an irresistible meeting of your favourite Sanrio characters and the adorable Mofmofriends pals.
As you check out your items at the cashier, you can also consider some of these purchase-with-purchase deals ranging from a cute Pentel gel pen set ($12.90) to the Targus Smart Surge 4 Plus with USB-C PD Port, which is going for just $27.90 – a far cry from its usual $109.
With a minimum spend of $120, head over to the Pop Moments booth at the entrance to have your photo taken and turned into a cute cartoon keepsake. It’s a sweet little memento for anyone who grew up with Popular or has fond memories of spending time at the Jurong Point outlet over the years.
While we were there, staff members were actively bringing out new stock, and the shop was quite crowded with people eager to grab some good deals. But with the discounts going up to 90%, it’s hard to imagine it any other way.
So, if you love a good discount and don’t mind the long waiting line at the cashier, this is your sign to make one last trip down to Popular at Jurong Point before it shuts for good on 13th September 2026. Even if you don’t buy anything, taking one last stroll around the store for the memories is worth it.
For more deals and freebies around Singapore:
Photography by Chin Lee Ren.
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