Jellycat-inspired plushies in Singapore
If there’s one thing that unites Singaporeans across all ages, it’s our love for plush keychains dangling off our bags. From Labubus to cute animals, these little charms are a tiny flex of our interests. But honestly, Labubus are too common nowadays. That’s why we’ve rounded up all the recent Jellycat-inspired plushies that you can only find in Singapore – some are still available, while others are worth keeping on your radar for future releases.
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What is Jellycat?
Jellycat is a plush toy brand from London, which first got popular for its high-quality, cute plush animals. But they really made waves when they added simple faces to inanimate objects, such as food and fruits. This whimsical take threw them into the mainstream, and now many brands are jumping on the trend with their own Jellycat-inspired plush toys.
1. MILO
Plushies featuring iconic Singaporean breakfast items & snacks
Image credit: @fleeting.whims via Instagram
To celebrate 75 years of MILO in Singapore, MILO Singapore launched 2 MILO plush sets in 2025: the Breakfast Set in April and the Breaktime Set in August. True to their names, the Breakfast set includes kaya toast, soft-boiled eggs, a cup of hot MILO, and a MILO tin, while the Breaktime Set features a MILO packet, a bun, a pink gem biscuit, and a blue gem biscuit.
While you might still be able to find them in quieter neighbourhood FairPrice, Cold Storage, Giant, Sheng Siong, and Prime outlets, your chances are low. Your best bet is Carousell, but be warned that you might pay $10 to $40 for a plush.
Bonus: if you’re flying with Scoot from 16th October 2025 to 14th January 2026, you’ll receive a free MILO Dabao plush when you order an iced MILO dinosaur ($9) on board.
2. KITKAT
Break Buddies pouches
Image credit: Gwyn Lim
KITKAT recently launched the Break Buddies plushies in 4 designs: BBT Buddy, Gym Bro, Travel Kaki, and Chill Homie – inspired by how we like to unwind. While they look cute hanging on your bag, these plush keychains can also double as pouches for you to keep coins, an EZ-Link card, or even some KITKAT bars.
For $14.90, you get to choose a Break Buddy character, which comes with 2 KitKat Sharebags. Find them at FairPrice, Giant, Cold Storage, Sheng Siong, Prime, 7-Eleven, and Cheers outlets while stocks last.
3. Genki Sushi
Plushie sling bag featuring different types of sushi
Image adapted from: @icash1 via Instagram, Genki Sushi
Genki Sushi is celebrating its 6th anniversary in Singapore with limited-edition plushie sling bags. From now till 12th November 2025, spend a minimum of $60 in a single receipt to receive a blind box containing 1 of 4 designs: Ebi-Kun, Tama-Chan, Mentai-San, or Ikura-Chan. If you don’t want to spend $60, you can try your luck by winning one at Fun Claw.
Currently, all sling bags are out of stock, but stay tuned to Genki Sushi’s Instagram just in case more stocks drop. But if you somehow manage to get your hands on 2 bags, the toppings can actually be removed and swapped with another plushie sling bag for some mix-and-match fun.
4. Play Nation
Plushies inspired by hawker breakfast items
Image credit: @xrlrosanne via Instagram
Play Nation recently launched a super cute Singapore Breakfast Plush collection, inspired by our beloved hawker breakfast items. You can purchase Jellycat-inspired Soft-boiled Eggs ($12.90), Kopi Kettle ($16.90), and Teh Bing Tote Bag ($24.90) plushies from the collection. Unlike the other plushies on this list, this collection is still available online, so no need to FOMO.
If you didn’t manage to get your hands on the popular Kaya Butter Toast ($15.90) when it first came out, you’ll be glad to know that pre-orders are now open. Play Nation estimates that you’ll receive it by the 2nd or 3rd week of December – just in time for Christmas.
Get the Breakfast Plush collection.
5. Mr. Merlion & Friends
Plush keychain featuring designs like curry puff & chilli crab
Image credit: @lionelting via Instagram
Mr. Merlion & Friends hosted a Hawker Fest this August with “live cooking”, where you could get plush keychains inspired by local food favourites. This collection includes kueh lapis, chilli crab, curry puff, and bak kwa – all the snacks you wish you could carry around to munch on all day. If you missed this pop-up “hawker”, fret not, you can still get them online at 1 for $23. Purchase 2 to get them at $19 each, and get 3 for $15 each.
Earlier in October, Mr. Merlion added 3 new designs: kaya toast twins, sunny side up, and MILO dinosaur that’s shaped like a cute dino. While these are said to be available online, they have not been listed at the time of writing.
Get Mr. Merlion & Friends plush keychains.
6. Prima Flour
Claw machine flour plushies
Image credit: @primafloursg via Instagram
We’re not sure how Prima Flour did it, but they somehow managed to make flour cute with their Prima Flour plushies. There are 9 different designs that you can collect, including Plain Flour, Superior Bread Flour, and Superfine Wholegrain Flour.
Currently, the only way to get them is to head to one of Prima Flour’s roadshows. You’ll need to spend $6 on their products, and you’ll have a chance to win a plush at their claw machine. While there isn’t any schedule for the upcoming roadshows, follow Prima Flour’s Instagram to see if the next one is near you.
7. Pizza Hut
Cheeseburger Melts plushies
Image credit: Pizza Hut Singapore
Originally released between 5th and 18th May 2025, Pizza Hut’s Cheeseburger Melts plushies – dubbed Sir Melts-a-Lot – made a comeback on 30th June 2025 due to overwhelming demand. They were only available for in-store orders, not for delivery.
These plushies even let you remove the “patty” for some extra fun. At the time of writing, there are no official updates on whether Pizza Hut still has any in stock, but it’s safe to assume that they’ve all been snagged up. They were just $6.90 at launch, but if you want to get 1 now, you’ll be able to find them on Carousell for $15 to $80.
8. Magnolia
Milk plush blind boxes
Image credit: Eatbook
Together with Mr. Merlion & Friends, Magnolia launched 5 plush blind boxes, including Loti Bread, Milk Baby, and Milk Mummy, during the National Day weekend. These blind boxes were only available at selected FairPrice and Sheng Siong supermarket roadshows.
To snag one, customers had to spend $18 on Magnolia products. Similar to the other Jellycat-inspired plushies on the list, you can find sellers selling them on Carousell for $24 to $35.
9. Beutea
Bubble tea-themed plush keychains
Image credit: @beutea.sg via Instagram
Beutea treated fans to a promo back in July – buy any drink and top up $8.90 to get 1 of the 5 Tea Time characters: Jasmine, Snowy Cream, Bitter Melon, Snowy Peach, and Grape. While this promo has ended, Beutea isn’t leaving fans empty-handed.
They also launched the edamame plush collection on 30th August 2025 to celebrate the opening of their newest outlet at City Square Mall, and it became available at all other outlets from 1st September 2025.
Image credit: Beutea
Released together with the new Edamame Avocado Tea, this collection included a Puffy Bag ($8.90) and Bean Charm ($3.90). At the time of writing, the Bean Charm has sold out, but the Puffy Bag is still available at the City Square Mall and Aperia Mall outlets.
10. CHAGEE
Bes-tea plushie collection
Image credit: Eatbook
If you’re a fan of CHAGEE, we hope you got your hands on the Bes-tea plushie collection launched back in July. These blind boxes contained 8 different designs inspired by popular CHAGEE drinks, such as the BO·YA Jasmine Green Milk Tea and Peach Oolong Milk Tea.
During the launch, customers could get a blind box if they purchased a Large Peach Oolong Milk Tea ($14.90) or Large Earl Grey Milk Tea ($15.20). If you missed out on it, you’ll still be able to get them on Carousell between $10 and $35. There’s even someone selling the full set for $100.
11. Dutch Lady
Plushies featuring a classic breakfast menu
Known for their milk products, Dutch Lady hopped on the plushie bandwagon and launched their Breakfast Buddies collection in August. There are 6 buddies to collect, including an egg, a sandwich, an avocado, a bowl of cereal, the sun, and a secret milk carton.
You’ll get a free Breakfast Buddy blind box after purchasing $8 worth of Dutch Lady UHT milk from selected FairPrice, Sheng Siong, Cold Storage, Giant, Prime, and U Stars supermarkets. If you’re unsure if the supermarket near you has any stock left, check with the staff at the counter before making your purchase.
12. IKEA
Meatball plush keychain
Image credit: @maybe.eats.maybelline via Instagram
During the IKEA Family Fest 2025 from 4th to 14th September this year, IKEA brought back the limited-edition meatball keychain. This tiny plush keychain sits in a white bowl that says “Hej!”, AKA “Hello!” in Swedish.
To redeem it, you first had to be an IKEA Family member and spend $50 on home furnishing products. It was so exclusive that IKEA only had 300 pieces available in each store daily. If you want to get one now, expect to spend between $15 and $40 on Carousell.
13. Skippy
Peanut butter-themed blind box plushies
Image credit: Eatbook
Skippy has launched a Blind Box Bundle ($12.18), which includes a Jumbo Peanut Butter jar with a blind box plushie keychain in 5 different designs. The bundle is available at selected Cold Storage, FairPrice, Giant, and Sheng Siong supermarkets.
The most sought-after design is the limited-edition “No Sugar No Salt Added” plushie – there are only 10 of them in the whole of Singapore. If you’re lucky enough to unbox 1, you’ll be able to redeem a free Skippy Bean Bag Sofa. Currently, the Blind Box Bundles are still available online and in some supermarkets.
Get the Skippy Blind Box Bundle.
14. Gardenia
Bread plush keychain
Image credit: @nishaarahman via Instagram
From now till 2nd November 2025, you’ll be able to redeem a Gardenia Plushie Keychain when you purchase the Gardenia Chocolate Malt Drink and any Gardenia Wholemeal Bread. There are 3 different designs to collect: Winky, Smiley, and Kissy, which are only available during 3 weekends – 18th to 19th October, 25th to 26th October, and 1st to 2nd November, respectively.
Find them at selected FairPrice, Sheng Siong, Giant, and Prime supermarkets. Depending on the outlet, collection will be at the Gardenia sampling booth or cashier – do check Gardenia’s Instagram for more details.
15. The Laughing Cow
Cheese-inspired blind box plushie
Image credit: The Laughing Cow
Along with the launch of the Cheez Dipper Pizza Breadsticks, The Laughing Cow is releasing snack-themed blind box plushies. The collection has 6 different characters, including Egg-cited for Cheese, Cry Berry, Grumpy Cheese Toast, and Cheeseful Monsieur Croissant.
You’ll be able to redeem a blind box plushie when you spend $12 on The Laughing Cow products at major supermarkets now, while stocks last. Even though this is a new release, we wouldn’t be surprised if they get snagged up soon because of how cute they are.
Jellycat-inspired ling ling long long in Singapore
Whether you hunted these Jellycat-inspired plushies at launch or bought them off Carousell, one thing’s clear – all of them are so similar, yet so delightfully different. This definitely isn’t the end of the hype, and we are excited for more local brands to hop on it.
For more toy-related reads:
Cover image adapted from: @maybe.eats.maybelline, @beutea.sg, @primafloursg via Instagram