Sift & Pick Korean brands
K-dramas: binged. K-pop songs, music videos and live performances: on loop. The only thing left to complete the Hallyu trinity is to dress like a Korean idol yourself. But alas, with travel restrictions still in place, that trip to Seoul won’t be happening anytime soon. Thankfully, Sift & Pick is bringing in hot new Korean brands on top of their existing myriad catalogue.
This includes hot favourites within Korea’s fashion scene, up-and-coming brands for trendsetting locals to adopt, and familiar bags you’ve probably spotted in paparazzi shots of your beloved unnies. Read till the end for exclusive promotions, available online on www.siftandpick.com and at their physical stores: Changi Airport T3 and the newly opened Jem outlet.
Their best-selling Pingo range is available in loads of different shades, perfect for you to match with any outfit.
Even though it’s been a while since we’ve ventured to the Land of Kimchi, avid K-style followers would recognise FIND KAPOOR from the latest trending posts on South Korea’s lookbooks and fashion Insta accounts.
The bags are crafted from vegan-friendly artificial leather, sporting simple and structurally heavy-duty silhouettes with a touch of eye-catching detail – a metal chain here, a brand name lettering strap there. Nothing too in-your-face, but just enough to stand out from the crowd.
Bonus: From now till 31st March 2021, you’ll be able to cop 15% off FIND KAPOOR bags storewide, both online and offline.
Besides the adorable name, KOIMOOI pieces can be identified through the signature Nana Bag cut-outs. The Korean brand sports eccentric designs across a range of colours and designs – from monochrome palettes to pastel colour-blocks and saturated tweed.
The Mini Nana Bag in green tweed combines just the right amount of quirky and stylish, serving as a memorable conversation-starter to the most basic of outfits without teetering over the edge of tacky.
If it’s good enough for YooA from idol girl group, Oh My Girl!, who’s been snapped carrying the Sandy Burgundy on multiple occasions, then it’s good for us!
A name that hardly needs an introduction – if you know Korean fashion, you know MARHEN.J. Besides their unmistakable canvas bags such as the Roy or Rico and their mini counterparts, you can also strut this K-idol favourite through the chic and simple Sandy sling – available in a deep burgundy shade for instant elegance.
Loyal fans of this brand – seen on Korean celebs from girl group members to K-drama actresses – would be chuffed to know that there’s something to suit every budget, occasion and lifestyle need. Chuck all your barang barang into the spacious and sturdy Milly R bag, or travel light with your essentials safely stowed within a dainty Amber bucket bag.
ORYANY is a popular go-to among ladies who favour modern and sophisticated designs, with the perfect balance of feminine and edgy. In other words, no jarring loud prints and certainly no dated designs that even your Ah Ma would reject.
Take for example the Rookie Crossbody, a runway-ready reimagination of fanny packs which were so beloved in the 80s. In a smooth and professional shade of toffee tan, it’s the perfect size to tote your essentials and take you from office-chic to date night.
Those who prefer monochromatic tones but don’t want a boring, run-of-the-mill design will be pleased as punch with OSTKAKA’s pieces. Available in solid colours with eye-catching details such as faux crocodile print or quilted pleats, pair them with statement outfits without worrying about going over the top.
Plus, it hits different to be able to touch, feel, and proudly wear something you’ve seen on your fave celebs. Steal style inspo straight from hit K-dramas with the Numer Drawstring bag, seen on the actress Oh Yeon-seo who stars in “A Korean Odyssey”. The dual texture and material makes the appearance avant-garde, all while offering double protection for your belongings.
Popular international brands on Sift & Pick
Sift & Pick’s new launches and wide range of existing brands will come in handy for the festive period, as folks gear up for Chinese New Year OOTDs and fresh bai nian looks. Let’s not forget that Valentine’s Day is also right around the corner, so treat yourself to a new purse or two as the perfect date night companion.
Besides these popular Korean brands, the ever-growing retail platform is also home to hundreds of brands from across the globe – giving discerning consumers access to bags, beauty, accessories and lifestyle essentials which would otherwise only be available through international shopping trips.
Sift through their collection online or take your pick IRL at their two physical stores conveniently situated at Singapore’s East and West – Changi Airport T3 and Jem respectively.
Sift & Pick – Changi T3
Address: 65 Airport Boulevard, #B2-35 Changi Airport Terminal 3, Singapore 819663
Opening hours: Mon – Fri 12PM-8PM | Sat & Sun 11AM-9PM
Sift & Pick – Jem
Address: 50 Jurong Gateway Road, #03-52 Jem, Singapore 608549
Opening hours: 10AM-10PM, Daily
This post was brought to you by Sift & Pick.
Photography by Natalie Ng.