Sakura Matsuri – BHG Singapore promotions


‘Tis the season for Sakura Matsuri a.k.a. the annual cherry blossom tree festival in Japan. And while we can’t fly over to immerse ourselves in the OG Sakura vibes just yet, BHG Singapore is bringing all things Japanese and pink to us instead, in the form of everything from skincare to floral-themed kitchen appliances. 

With up to 65% discounts and free gifts with purchases, there’s a slew of promotions and perks you can enjoy.


Get beauty discounts and freebies from brands like Shiseido & KOSÉ


Up to 50% off skincare and makeup 


Japanese folk are often said to possess flawless skin, and if you’d like to look equally good when posing at “sakura” spots in Singapore, you can start by stocking up with renowned Japanese skincare brands.

Sakura Matsuri BHG Bugis - ShiseidoImage credit: Shiseido 

One such brand that Singaporeans adore is Shiseido. And if you’re one to sweep entire shelves worth of Shiseido products into your trolley, you can now do so with reckless abandon.

In particular, we’ve got our eye on the Shiseido Ultimune Power Infusing Concentrate Set. It comes packed with bottles of the best-selling serum and is now going at just half-price ($150, U.P. $300). And if you’d like to try out the serum in smaller doses, you can enjoy a 1-for-1 promo for the 50ml bottles. 

This set purchase also entitles you to a free virtual workshop where you can haul back even more Shiseido loot like a 4-piece gift worth $95. Else, if you prefer a more hands-on approach, you can attend an IRL Shiseido workshop for $50 on 17 April at ONE Assembly Raffles City, where you get a $50 Shiseido voucher and a welcome gift.

Shiseido promotions are available at BHG Bugis, Bishan & BHG Online.

Sakura Matsuri BHG Bugis - KOSEImage adapted from: KOSÉ

Another holy grail Japanese brand to look out for would be KOSÉ, which is having promos on its SEKKISEI Clear Wellness range that is lauded for its moisturising and clarifying properties. 

The range’s Pure Concentrate lotion (200ML) will help keep your skin hydrated to combat hot or cold weather. It even comes with an additional 170ML refill and a free carrier bag for just $62 (worth $83). Alternatively, opt for the lightweight Smoothening Milk (140ML) which comes with a 120ML refill for just $65 (worth $91).

KOSÉ promotions are available at BHG Bugis, Bishan, Jurong & BHG Online.

Sakura Matsuri BHG Bugis - CoverMarkImage credit: CoverMark

Besides ensuring your skin is in tip-top shape, a complementary makeup look is also key. If you’re looking for a high-coverage, lasting foundation that can keep Singapore’s humidity at bay, Japanese brand CoverMark’s Flawless Fit Set ($201) fits the bill. 

You will get a Flawless fit refill, a Moisture Clear Base, as well as Sheer Powder in the set, with a free Elegant makeup set on top. Everything is originally valued at $382, so you will be copping it at almost half-price.


Free gifts and facial with purchase


Luxury Japanese cosmetics brand Decorté will also be offering a string of free gifts that you can get your hands on.

Sakura Matsuri BHG Bugis - DecorteThe Moisture Liposome and Treatment Liquid are part of the set, amongst other products.
Image credit: @decortesg 

Inspired by the sakura season, the Sakura Limited Edition Moisture Liposome Kit IV ($203) nabs you additional deluxe samples when you add it to your dresser. The sakura range’s powder and sheer lip balm will also get you freebies like eye crayons and lipsticks.

And if you’re looking for a complete beauty regime overhaul, the Beauty Curates package might be up your alley. The set includes a mountain of Cosme Decorté products ranging from sunscreen to cleansing creams for makeup removal – and retails at just $88.

Pro tip: Redeem a free facial (worth $200) and an additional $88 Decorte voucher when you order it on BHG Online ($88). 

Besides the Japanese skincare and beauty brands, international brands like Clarins and Estée Lauder are also giving away freebies with purchases worth up to $185 when you get selected makeup and skincare products.


Up to 65% off sakura-themed home items from HappyCall & Mayer


CorellaImage credit: Corella

You won’t just get to wear your love for all things Japanese. You can also shop Sakura-themed tableware from Corelle, where the floral print design set will add some flair to mealtimes.

They will be having 20% off these selected tableware, with prices ranging from $10 – $27.50 before discount. The products are lightweight but durable, so they’ll come in handy when you’re whipping up a storm in the kitchen.

Corelle promotions are available at BHG Bugis, Bishan & Jurong.

HappyCallImage credit: HappyCall

If you’re looking to add some kitchenware to your home, HappyCall is now shaving more than 50% off their 20CM IH Flex Pan, with it going at just $38 (U.P. $80). The design of the Mugunghwa, Korea’s national flower, adds a classic allure to the non-stick performance and heat conductivity that the pan offers.

A must-have in the arsenal of kitchen appliances, an air fryer is a convenient tool to cook and reheat delicacies. 

But if you don’t already own one, get your hands on Mayer’s 1.5L Retro Air Fryer. The air fryers come in either pink or blue, and will go easy on your bank account with a price of $89 for 2, down from $129 each – round up a friend to enjoy the deal together.

HappyCall promotions are available at BHG Bugis, Bishan & Jurong.
Mayer promotions are available at all BHG stores.


Up to 50% off lingerie and shoes 


We’re no strangers to Wacoal either – a Japanese brand offering quality and comfortable undergarments for ladies. They will be offering up to 50% off a wide array of lingerie.

Wacoal promotions are available at BHG Bugis and Bishan.

Cocoro
Image credit: Cocoro

A stalwart of handmade footwear, Cocoro is a Japanese brand with designs ranging from sandals to heels, and they will be offering 15% off regular shoes. These ballerina shoes will make a great addition to your return-to-office attire, or even for casual weekends out.

Cocoro promotions are available at BHG Bugis.


Get Sakura-themed and other essentials from BHG


Besides offering aesthetic cherry blossom designs, BHG Singapore has a host of discounts on items ranging from skincare to kitchenware. That will be happening on 16th – 18th April.

On top of all the deals mentioned, you can save more since you can enjoy $10 off $100 nett spend, and $25 off $200 nett spend for your purchases*. If you’re more of an online shopping person, you can also check out on the online site and get the same discounts with promo codes ‘10OFF’ and ‘25OFF’ respectively.

* Excluding electrical products. T&Cs apply.

Getting to experience Sakura season in Japan first-hand won’t be a reality any time soon. But hey, the next best thing is getting Japanese products – made even sweeter with massive discounts and free gifts. 

Find out more about BHG’s promotions here


This post was brought to you by BHG.