There are a few quintessential things Singaporeans do whenever National Day rolls around – don our red-and-whites, display the SG flag outside our homes, and gather our friends and family to tune into the parade live.
But besides joining in on the festivities on the day of, there are a bunch of other ways you can show off your SG spirit leading up to the 9th. If you wanna rep our nation loud and proud, here are some gorgeous local brand collaborations to check out, so you can wear your national pride on your sleeves – literally.
We’re gonna kick this list off with a banger – the new McDonald’s and JUMBO Seafood Chilli Crab Sauce Burger collab. Launched on 10th July 2025, this burger is the marriage of 2 of Singaporeans’ favourite things – chilli crab and fast food.
Starting from $8.95 per meal, the burgers come with either a prawn or chicken patty, topped with a special sauce inspired by JUMBO’s famous chilli crab sauce. To accompany your meal, there are also other local-inspired launches to enjoy, like Kampung Drumlets ($3.70/2pc), Iced Dinosaur ($4.50), Pulut Hitam Pie ($1.95), and a Chendol Cone ($1.30).
Rating: 5/5 stars. Love that McDonalds collaborated with a local restaurant chain for this, and chilli crab is defo the perfect dish choice for an SG60 collab.
If you’re looking for non-basic red-and-white attire to wear to NDP, check out PAZZION and Killiney Kopitiam’s SG60 collection, on sale from now till 31st August 2025.
The limited-time collab features stylish sneakers and maryjanes, available in red and white colourways, plus t-shirts, a tote bag, and cap with the oh-so Singaporean quote, “swee la, let’s go lim kopi”. Of course, being a Killiney collab, these come with cute drawings of the classic kopitiam kaya toast brekkie combo printed on the back.
Rating: 4/5 stars. Love that 2 local brands are collaborating, and who doesn’t love kaya toast? We just wish the shoes had a few more kopitiam-inspired designs, but plus points for wearability.
Image adapted from: Talking Toes
If we had to pick out the snacks that defined our childhoods, Roller Coaster chips, Ribena packets, Old Chang Kee curry puffs, and Kickapoo soda would definitely be on our list. These crowd-fave goodies are still bangers today, and if you’d like to incorporate them into your fits, you’ll love Talking Toes’ upcoming After School Hours collection.
On 1st August 2025, the local socks and apparel brand will be releasing 8 new sock designs (from $15.90) featuring these iconic brands, 2 tees ($56), and a cap ($40) with the “After School Hours” logo.
Rating: 4/5 stars. Super cute logo socks; can’t wait to rep our fave snack brands everywhere. We wish the tees were equally decked out in snack logos, but we love the minimalist concept too.
Image adapted from: Uniqlo
UNIQLO may not be a Singaporean brand, but we sure as heck have made it our uniform of sorts – ahem, Airism tee fans, we’re looking at you! The next time you head down to stock up on comfy t-shirts, be sure to check out UNIQLO and Ya Kun Kaya Toast’s new collection.
On sale from 1st August 2025, the collab features 6 new t-shirt designs with prints of iconic Ya Kun outlets and menu offerings. There’ll also be adorable UNIQLO and Ya Kun keychains to collect, redeemable with every $100 spent at UNIQLO from 1st-10th August 2025.
Alternatively, from 6th August onwards, you’ll be able to cop the keychain set for $6, whenever you purchase items from Ya Kun’s upcoming SG60 menu. The special menu is available till 24th August 2025, and features items like Durian Kaya Toast ($5.20) and Bandung Lychee Swiss Roll ($3.80).
Rating: 5/5 stars. Another win for kaya toast fans, need we say more?
There’s nothing Singaporeans love more than free and cute things, so it’s no surprise that the new 7-Eleven and SADSHRIMPS keychain blindbags are already runng out fast.
The convenience store chain has collaborated with local artist SADSHRIMPS to release 5 adorable keychain designs, inspired by 7-Eleven cult-fave items like Slurpee and mashed potatoes, available in our favourite type of packaging – blindbags.
These keychains are free with every $11 spent at 7-Eleven, and soon, you’ll be able to hang them on the new 7-Eleven and SADSHRIMPS tote, available from 13th August 2025.
Rating: 5/5 stars. Super adorable, designed by a local artist, and F.O.C? See you at 7-Eleven.
Image adapted from: SimplyGo
This festive season, swap out your regular EZ-Links for SimplyGo’s new EZ-Link charms and cards, designed in collaboration with local artists Ah Guo and Mochiak & AhWoo.
The Mochiak & AhWoo collab features 2 adorable EZ-Link charm designs of Mochiak, the bunny, and AhWoo, the grey wolf, posing at a hawker centre, and at the iconic Toa Payoh Dragon Playground. These smol charms are the perfect size to attach to your phone straps or bags for quick tapping, and cost $9.90 each.
If you prefer using a traditional EZ-Link card, you’ll love artist Ah Guo’s fab new card designs. These EZ-Links feature colourful sketches of a boy visiting a mama shop, and posing with the merlion. They’re sold in sets of 2 for $16.90.
Image credit: SimplyGo
On top of the 2 artist collabs, be sure to check out this cute Rainbow Unicorn EZ-Link card as well, designed by a 6-year-old beneficiary of the Children’s Cancer Foundation. It’s available to purchase for $10, inclusive of a $5 load value.
Rating: 4/5 stars. Thoughtful, wallet-friendly, and functional.
Image adapted from: Milo Singapore, Eatbook
Milo isn’t a local brand, but it’s way too iconic to us Singaporeans to leave out of this list. Plus, they’ve released a unique “Fuelling Goodness” collection with Adidas for SG60. The collab features 3 adorable oversized tees ($59 each), plastered with drawings of familiar items Singaporeans love, categorised into 3 designs: “Lepak”, “Stay Home”, and “Running” starter packs.
In addition, they’ve also launched SG-inspired shirts for their 75th anniversary. These are a little simpler design-wise, and feature the quote “We Can One”. They’re available from now till 10th August 2025, and are redeemable with purchase of Milo items.
Rating: 4/5 stars. We’re happy to celebrate SG60 with our fave choco milk brand for sure.
If you haven’t gotten into the SG60 spirit yet, it’s time to hype yourself up with these stunning local brand collaborations. Most of them aren’t available all year round either, so be sure to get your hands on them ASAP.
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Cover image adapted from: @pazzionofficial via Instagram, Eatbook, Talking Toes
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