LINE FRIENDS World Tour Singapore


LINE FRIENDS cover

Just in time for the school holidays, LINE FRIENDS World Tour has arrived on our shores with city-themed installations covering a whopping 13 malls. With iconic landmarks from around the world, larger-than-life mascots, pop-up merchandise stores and a whole lineup of activities, there’s plenty to keep your weekends packed well into end January 2020.

Here are the key things you need to look out for:


Installations covering 13 malls


Much like how countries are scattered around the globe, the installations of this World Tour are spread out all around Singapore. From New York City and Antarctica to Macau and Istanbul, there are plenty of landmarks you’ll be able to spot from now till 24th January 2020.


LINE FRIENDS in Istanbul – Bugis Junction


LINE FRIENDS in Istanbul - Bugis Junction

Take a trip to Turkey, LINE FRIENDS-style, with the Istanbul-themed installations over at Bugis Junction. The cartoon characters might be teeny tiny on the app, but here, we were dwarfed by the giant BROWN donned in Turkish garb.

LINE FRIENDS in Istanbul - Bugis Junction
Wander through the LED-lit walkways

Capturing the essence of Turkish architecture with arched walkways, ​minarets and colourful stained glass windows, the life-sized set-up whizzes you off into a cartoon version of this faraway land that’ll take your breath away.

LINE FRIENDS in Istanbul - Bugis Junction

The set-up is impressive in the day, but come nightfall, and the installation lights up, turning the area into a dazzling spectacle you’ll find yourself gravitating towards.

LINE FRIENDS in Istanbul - Bugis Junction

Continuing with the Istanbul theme, there are also Turkish street carts resembling the ones you’d find selling pretzels and ice cream on Turkey’s cobblestone streets! 


LINE FRIENDS in Singapore – Funan


LINE FRIENDS in Singapore - Funan

Sprinkled with nostalgic elements such as the Toa Payoh Dragon Playground, Samsui women and the Merlion, the installations you’ll spot at Funan are a little nod towards our history and are an adorable addition to the plenty of things you can do in the mall.

LINE FRIENDS in Singapore - Funan

LINE FRIENDS in Singapore - Funan

An adorable Samsui character near the mall’s entrance


LINE FRIENDS in London – Westgate


LINE FRIENDS in London - Westgate

At Westgate, step into the LINE FRIENDS version of London, complete with Big Ben, a vintage train station and the city’s iconic red telephone booths. The largest statue of BROWN from the event can also be found here, standing at 3.5M tall, and dressed like a Queen’s Guard.


LINE FRIENDS in Macau – The Star Vista


LINE FRIENDS in Macau - The Star Vista

With buildings inspired by Senado Square and Guia Lighthouse, those heading to The Star Vista will find the atrium transformed into an idyllic cartoon version of Macau that we know and love.


Roving LINE FRIENDS pop-up store


Roving LINE FRIENDS pop-up store

Much like a holiday, there aren’t just sights to see, but trinkets and souvenirs you can take home as well. Their pop-up store will be making its way around all Singapore from now till 16th February 2020, stocking over 1,000 types of merch. This includes SG-exclusive products that will be progressively rolled out across the different pop-up stores!

Roving LINE FRIENDS pop-up store

Spotted were LINE FRIENDS stationery, plush toys and even electronics. To keep track of where the stores are, follow out their schedule here.

Roving LINE FRIENDS pop-up store
Resting our feet from all the shopping with BROWN


Photo-ops with characters


Photo-ops with characters

Whether or not you’re a LINE FRIENDS fanatic, there’s no denying that their characters look uber huggable. Don’t miss out on your chance to snap a pic with BROWN and CONY, with a $30 spent in a single receipt*, during their meet-and-greet sessions from now till 22nd December 2019 – find the full list of sessions here

*limited to 1 photo-taking pass per shopper.

Line friends plushie

If you’d like to bring a mini-BROWN plushie home for yourself, there are limited edition plushies you can redeem with a minimum spend of S$240 or charge S$220 to your American Express® CapitaCard.


Activity lineup – ball pits, igloo playgrounds and VR games


For those itching to find new things to do this upcoming school holidays, the World Tour has exciting activities in store such as ball pits at Funan, Igloo playgrounds at JCube and VR games at Junction 8.

All the activities are well spread through the rest of the year so there’s bound to be something new to do each weekend. View the full list of activities here.


Visit LINE FRIENDS World Tour 


Visit LINE FRIENDS World Tour

Regardless of whether you’re looking for a good photo-op, new things to do, or are simply a huge fan of the characters, hop on board this World Tour – there’s a plethora of exciting things in store.

Find out more about LINE FRIENDS World Tour here


This post was brought to you by CapitaLand.
Photography by Faith Toh.