“Toh” Tokyo pop-up store
If you’ve ever wondered what it takes to become a ninja, a gentleman thief, or perhaps a shoplifter, here’s your chance to try stealing without breaking the law. The catch? You’ll have to make it out within 60 seconds in complete silence, all while being surrounded by over 200 ultra-sensitive microphones.
After 2 wildly successful runs, the 盗 – Toh pop-up store by TBS Radio programme Nou Tou is returning to Akasaka, Tokyo in March 2026. You can expect a new and massive venue filled with everything from cheap snacks to premium goods. So if you’re confident enough to pull off the perfect heist, here’s what you need to know:
What can I expect at the “Toh” Tokyo pop-up store?
Details for the 2026 “Toh” pop-up are still under wraps – but like previous runs, you can expect it to be held at the Akasaka BLITZ Studio with a brand new theme. As last year’s theme was “Stealable Market”, players had to navigate through a black-market-style setup with 5 different zones: toys, noodles, books, bedding, and general goods.
The 2025 “Toh” pop-up store.
Image credit: @kikikai_noto via Instagram
Among the items were premium mattresses, collaborative apparel, and over 10,000 packets of snacks up for grabs. So yes, expectations are high – keep your eyes peeled because this year’s goodies could be just as wild.
What are the rules of the “Toh” Tokyo pop-up store?
Image credit: @sonouso via X
The rules of this store are deceptively simple: steal up to 3 items without making a sound, and return to the starting point before 60 seconds are up. What makes the success rate of players so low is the fact that you’ll have to evade cans, stands, and other clutter to get your hands on an item, most of which have bells attached to them.
The store accommodates up to 4 people at a time, so you can either play solo or as a group. Just note that if any sound gets picked up by a microphone, the entire group, excluding those who have made it back to the starting point, will be disqualified.
Are there any tips for completing the challenge?
The “Noodles” zone from the 2025 edition.
Image credit: TBS Radio
Past participants have plenty of advice to give – maybe keep them in mind before formulating a game plan.
For example, it’s best to remove your shoes for a quiet tread and to pay close attention to the timer screens at all times. One person even stated that the starting announcement is the best time to run, as it will drown out any noise generated by you.
Image adapted from: @sonouso & @bocchi_kazuaki via X
While most items have bells attached to them with bright green markers, you can look for the few hidden ones that do not. Lastly, large premium items may require more than one person to carry, so we recommend joining with a group of friends in order to coordinate.
How much are tickets to the “Toh” Tokyo pop-up store?
Image credit: TBS Radio
While ticket details for the 2026 “Toh” pop-up have yet to be announced, the prices are likely going to be similar to the 2025 run. Last year’s rates were as follows:
- 1 participant: ¥1,000 (~S$8.11)
- 2 participants: ¥1,800 (~S$14.59)
- 3 participants: ¥2,400 (~S$19.46)
- 4 participants: ¥2,800 (~S$22.70)
A solo participant ticket is already pretty affordable, but playing as a group will earn you extra savings. This year’s tickets will likely be released online with timeslot reservations to reduce queueing, so be prepared to snatch them up when they drop.
Put your skills to the test at the “Toh” Tokyo pop-up store
With a 60-second time limit and microphones all around, most players have walked out of the “Toh” Tokyo pop-up store empty-handed. So if you think you’ve got the speed, stealth, and reflexes to steal your money’s worth, this is a challenge worth trying on your next trip to Japan.
Find out more about the “Toh” pop-up store
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Cover image adapted from: @kikikai_noto via Instagram, @bocchi_kazuaki & @sonouso via X