Khong Guan is a Singaporean brand famous for its range of local biscuits. It has remained a household name despite continued production of classics like Fancy Gems, Cocoa Puff, and Lemon Puff crackers.
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A Camp Must Have
I have probably eaten Khong Guan biscuits at every camp. There will always be those iconic red boxes stacked somewhere and you can be sure someone will pass around a box during supper. As someone who has organised multiple camps, I can vouch for this.
With a cup of milo, this is always the perfect midnight snack after a long day of mindless, borderline barbaric, cheering and energy zapping games.
My personal favourite is the custard cream and chocolate ones. Those are almost addictive and I always find myself unknowingly opening another packet!
When I see or eat Khong Guan biscuits, it simply brings back a sense of nostalgia.
Khong guan is the trademark biscuit brand in Singapore, and the quality of their biscuits have not changed one bit over the years. I grew up with them and it's still as tasty as before. I have an undying love for their classic small marie and square puff biscuits. They go best when dipped with milo!
The price is still affordable, till today. I don't think you can ever go wrong with Khong Guan.
A bite of goodness
Khong Guan is like the big historical biscuit brand in Singapore. I grew up munching Khong Guan's popular chocolate wafers and cream crackers, and I'm still doing it!
My whole family loves Khong Guan biscuits. From lemon puffs to gem biscuits to sultana biscuits, I'm proud to boast that I'd tried all the biscuits from Khong Guan. Needless to say, my favourite is still the classic cream crackers. I usually top it with my favourite spread or dunk it into my favourite chocolate drink, and it has proven to be a bite of goodness!
Well, sometimes it's the simplest things that are the most confounding.
Bringing back old memories
Khong Guan Biscuit has been around since I was young. Among all their products, I prefer their Sultana, lemon puff and the creamy chocolate biscuit. Every time during the NDP period, the goodies bag will contain Khong Guan biscuits.
I love to eat their sultana biscuit as it is very chewy with the raisins inside. I remember whenever my parents bought a tin of assortment biscuits, the first few biscuits that were finished were always the creamy chocolate and lemon puff biscuits.
Up till now, it is still an affordable product and the taste is still the same as before.
Total Defence Day Biscuit
What I remember about this biscuit is it is the biscuit that we would use to get for total defence day. When I was still in primary school or during my secondary school days this biscuit was always given to us free during total defence day because we had to go through with the stimulation 'war' period. Although I always complain about how the biscuits are so little and not filling enough, I think that they are pretty tasty and I grew to quite like the raisin ones.
Besides this basic biscuits, the local brand also manufactures other types of biscuits like the "wheel" ones and lemon ones that come in metal tins. I really like those and would always pester my grandma to buy them for me when we used to walk through the market after school. Quite impressive isnt it, that this local brand is actually a taste of what childhood and olden Singapore was like, when biscuits were not too fancy and simple tasting ones were the best there were.
One of the trusted brands, and on top of that not too pricey!
Same old brand new you...in a good way
When I was young, I would always munch on the yummy Khong Guan sultana biscuits, even going out of my way to sneak some out of my relatives' stash (because they loved the biscuits too!) and run away happily with my treasure. I would be sad if I had to be away for long periods because the biscuits only came in big packs and would therefore lose its freshness unless put in a vacuum-sealed pack, which was inconvenient. I stopped eating these biscuits for a few years because of that.
A few years ago, Khong Guan started packaging my sultana biscuits in snack packs, making it so easy to eat them on the go. Just like that, I went back to my favourite biscuits for its sweet, addictive flavour that makes for a healthy snack. It tastes just like it did all those years ago, but with added freshness and convenience!
Khong Guan is ageless. During my childhood days, Khong Guan biscuits were definitely my favourite snacks, and even till now, I'll always grab a biscuit or two from my aunt's tin whenever I visit her house.
Although Khong Guan may not be the most visually appealing biscuits on the market, nor is it exceptionally delicious, it remains a local favourite as the Khong Guan tin definitely sings of local nostalgia, and the prices of the biscuits are extremely affordable.
I adore Khong Guan for it's trusty large tin. During camps in school, my peers and I would share a large tin of Khong Guan biscuits whenever we were hungry at night. The biscuits remind me of my childhood, and perhaps that is why I will never get tired of Khong Guan.
The cream biscuits are buttery, and slightly sweet, without being excessively oily like many of the other biscuits on the market.
Khong Guan biscuits are definitely worth the try for a taste of traditional goodness.
Uniquely Singapore biscuits!
I believe most Singaporeans are familiar with Khong Guan Biscuits. From generations to generations, Khong Guan had remained relatively popular among Singaporeans despite producing more traditional biscuits which may be less visually appealing compared to other more fanciful biscuits companies. The major reasons for its success till today, I feel, is because of its strong local flavour and quality control, as well as its very affordable price tag.
My favourite would be the cream crackers as I love the light buttery taste of the biscuit that doesn't leave a greasy aftertaste unlike some brands. However, I wouldn't choose their cookies and cream biscuit in light of the more established cookies and cream brand Oreo, perhaps due to my preconceived prejudice.
I love the Sultana biscuits
There had been some other makers making sultana biscuits but none come close to Khong Guan's. These biscuits were the one that kept me going through nights performing sentry and orderly duties during NS. They also kept my hunger sated during those days when I had no money to afford a proper lunch. I owe it to these biscuits.
They have the chewy consistency just right and the sweetness level is just nice too. Plus point is that a pack is not too expensive, below $2. If you are in charge of the pantry, buy these biscuits in bulk. They usually run out fast.