Jurong East Mall (JEM) Hot
Jem is the first lifestyle hub in West Singapore where mid to mid-plus shopping meets entertainment; functionality meets experience and where community culture meets Orchard Road inspiration.
User Ratings Summary
User rating summary from: 10 user(s)
Almost similar to Ion
I was awed by the giant retail stores planted in the huge shopping mall. Stores like Victoria Secret, Topshop & Topman and the uprising retail outlet- Blogshopping kept me so excited when I went to the concierge to get the directory map of the entire building before I started shopping.
As this is the new year season, many stores are selling traditional Chinese New Year outfit like Qi Pao. Halfway through my shopping spree, I saw a long queue at the concierge and decided to go and have a look. I went to ask and found out that I could actually exchange for a new year goodie plate and a packet of red packets.
I continue to walk around after my shopping spree to look for some eateries for me to settle my lunch. I was quite keen to know what kind of food does Laksania sell and so I went in.
The only bad thing for me to go to Jem to shop is the long, long journey that I have to take as it is located in the west while I stay in the north. Nonetheless, I will still go back again if I have the time!
Incredibly big place with lots of Retail Giants
My first visit to JEM was only just a few weeks ago. While I was there for a job, I was stunned by the sheer size of the place. I still remember brushing aside suggestions to head to JEM by my girlfriends since it was just too far for me to travel too.
Surprisingly, with the circle line, Jurong East was now so much more convenient to travel to. Even more convenient for me when I found out that my favourite shops such as H&M, Swatch, Blogshopping and other retail giants were stationed in a sub-urban mall like JEM. Suddenly, travelling to JEM might not be such a bad idea after all on days where trips to town seem slightly boring or unexciting.
During my break, I took a walk around the mall and found out that it was HUGE. I loved it - the sheer size of it made exploring the shops so much more fun. To be honest, I love to explore big, unexplored places. It's almost like venturing into a paradise - you never know what gems you're gonna find.
The Movie cinema, Cathay, was also stationed at the top floor next to the food court, which meant a much more restful meal before heading for a movie unlike other places with food areas situated far away from the movie theatres making it a mad rush near the movie time.
Orchard road in the west
Being a "west-Singaporean" I was extremely thrilled to find out that they were opening a new mall in Jurong East! Especially so after finding out that larger stores like H&M, Kinokuniya and TOPSHOP were opening there! These store can be an absolute hassle to travel to when they were previously only in town and vivo city which definitely isn't easily accessible.
When I went for the first time, they was a large mass of people and getting through seemed almost impossible. I was instantly disappointed and expected it to become one of those overrated places where everyone hangs out and you basically can't walk a meter without colliding shoulders with someone. However the crowd quickly curbed to a minimal. I guess the novelty wore off for most.
I still find it of much convenience, since i live in the west, however, it's not exactly worth the travel if you live a distance a way. It's pretty much just a smaller orchard road.
Town in the West
Where the area used to be so industrialised and dull, now with the newly revamped IMM and Jcube, the addition of JEM definitely adds so much more life and colour to this area.
I am guilty to say that I am a frequenter of JEM, and have to say that I'm really extremely lucky to still be alive. Aside from all the odd catastrophic incidents that have happened to the mall, I'm also probably spending beyond the abilities of my pocket.
More euphemistically, I'm now able to reach brands and items that were so inaccessible to me. Like H&M, Kinokuniya, MUJI, Sephora, and the list is endless. Stepping into JEM feels just like stepping into a teleport. You are instantly transported to a mini replica of town. Whilst navigation might seem a little daunting and inconvenient initially, you get accustomed quite easily.
Besides these retail outlets that used to be an hour away, there is also so much so much food here. I mean. Marche? Paris Baguette? Imperial Treasure? These restaurants were really out of the question in the past due to distance. Their foodcourt also offers really tasty delicacies. I tried out the japanese stall the other day and was blown away by how scrumptious it is.
Thumbs up to this mall that is thriving despite being the only one not under Capitamall in this area. I only just ever cross my fingers that the pillars don't collapse next.
2nd only to Orchard
For people living in the West or North West or basically anywhere nearer to Jurong East than to Orchard, JEM is really a god-send.
The location itself is the main attraction. Being located at Jurong East means that people like me, who live in Woodlands, no longer have to trudge down to Orchard for their retail/dining needs. JEM boasts a huge selection of stores such as H&M, Marks And Spencer and Kinokuniya, stores that are usually only found in town.
I honestly can find no bad thing to say about JEM, it truly is a blessing and the only limitation I can fathom is perhaps the variety of services available. Obviously, Orchard has more brands and stores to choose from, but for a heartland mall, JEM is pretty much perfect.
Orchard in a heart lander's place
Honestly I think Jem is one of the best shopping malls you can find in the west. As someone who lives in the west, travelling to town can be very inconvenient and time consuming so I rarely frequent the Orchard area. But now with the opening of Jem, there's absolutely no need to go to town anymore!
Despite being situated in a heart lander's place, Jem offers a wide range of shops that are usually inaccessible to this part of Singapore as they are mostly found in town. I love how Jem has loads of great eateries too! Together with J cube and the newly opened Westgate, Jem has truly transformed the Jurong area into a mini Orchard.
Yet another shopping mall.
I think JEM is just another shopping mall, which gets a bit boring at times. However some of the shops normally found in central area like H&M have moved into Jurong sector, which is awesome for one who does not really like to go town. Another good thing about JEM is that it is connected to the MRT station, which is pretty convenient.
I like it that they have a cinema here as well. Now whenever I want to watch a movie, there are a range of timings for me to choose, which makes it easier to cater to me and my friends' schedules. I could just cinema hop if there are no appropriate timings as they are just a stone's throw away. (Cathay in Jem, Shaw in Jcube and GV in Jurong Point)
Huge collection of shops
Jem is the third mall that serves the Jurong East area, and it is the best of the three. It is big, and there is a huge variety of stores here. What I particularly like is that the Starbucks here regularly runs promotions (there is one involving free drinks upcoming on 5 December).
There are other cool things here, too. There is a park on the fifth floor which can be fun for kids, and also there is a Cathay which just opened. The cinema really kind of rounds up the mall's perfectness.
I love the sheer amount of clothing stores in this mall. From Robinsons to Uniqlo, this mall just has it all! The variety of shops in the mall is so huge I love to come here to window shop. The mall also has a trendy look, and very nice design. Love it.
Everything you Ever Need
JEM is another mall that has been newly erected near the Jurong West MRT area, adding on to JCube as well as IMM. However, among the three, JEM is definitely the most trendy and young, with a huge variety of retail attractions and food and beverage outlets available.
Compared to JCube, JEM is much bigger, boasting retail stores that appeal more to the youth. It is also directly connected to the MRT station via a linkway, which makes it extremely convenient to access. Finally, being the only mall at Jurong East MRT that has a cinema, it is the place to go for entertainment, relaxation and enjoyment.
Bringing Orchard to my doorstep
Like many who reside in the West, I am elated that JEM has finally arrived! It has been years since Jurong East Centre (JEC) was torn down, and after months of anticipation and a couple of delayed openings, we finally have Orchard at our doorstep.
Ever since JEM's doors opened to floods to shoppers and diners, the mall has been extremely crowded. Being directly linked to the Jurong East MRT station makes it the most accessible mall in Jurong East (Compared to IMM and JCube). Most, if not all, of the cafes and restaurants are full house at peak periods, so be prepared to queue for up to half an hour to enter. For instance, it is always fully occupied at Korean confectionery Paris Baguette, and there is perpetually a long queue outside Din Tai Fung. Although the shops are smaller in comparison to their other outlets in town, the walkways are spacious. I also appreciate the fact that they have numerous interactive mall directories situated all around the huge mall, and there are friendly ambassadors nearby (wearing the striking red JEM tee) to help people with directions.
The main attraction of JEM lies in its location and convenience to people in the West. Honestly speaking, the shops in the mall are ubiquitous in Orchard. Hence, it does not offer much value to people who live nearer to town or in the east. Nonetheless, it has breathed life into the otherwise old and boring Jurong. Indeed, it lives up to its mantra of 'setting the new heartbeat of the West'!