An annual Finest Festival that aims to celebrate food and bring people together. The campaign started off innocently enough with a German couple "Dana" and "Stefan" inviting Singapore strangers for a meal in their home. You can watch the video in the media tab.
Their thoughtful gesture went viral through the internet touching many Singaporeans. This video had no mention of NTUC. In the following video, it showed the couple buying products from NTUC with NTUC recording the dinner. This was to be the first in a series of hosted dinners under the finest festival initiative.
Singaporeans were outraged and felt it was a disservice to genuine expats interested in meeting locals here.