Parlour By Ashley Isham Hot
Inspired by the European culture, he came up with the idea of a café society concept to bring freshness and excitement to Singapore retail scene that was how Boutique and Parlour By Ashley Isham at Orchard Central came about.
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How Does This Joint Make Enough Money To Pay The Rent?
The location occupied by Ashley Isham’s flagship store at Orchard Central is cursed. The previous tenant, Cupid Jewels, made the headlines because they reneged on the rent. The reason why they reneged on the rent was because they couldn’t sell enough of their product to pay the rent.
Now Miss Isham has inherited their Kharim Rashid-designed interior. I pass by this shop quite often to get to Blackmarket and I have never seen a single person step in to buy a frock at Ashley Isham or sip tea at The Parlour. The only human presence in the shop are the bored-looking shop girls. How does a business with no customers make enough to cover the rent? One of the mysteries of life.