Singapore Eateries High End Restaurants Parlour By Ashley Isham


Parlour By Ashley Isham

Parlour By Ashley Isham Hot

(1 Review)
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#02-07 Orchard Central 181 Orchard Road Singapore
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Alleys scavenger
Listing created by Alleys scavenger on April 19, 2012    
Singapore-born, London-based fashion designer Ashley Isham’s latest venture at Orchard Central is a tea-coffee room called Parlour by Ashley Isham. Humble Beginnings bespoke cakes were especially handpicked by Ashley to cater to cake lovers out there. Famous for their Mille Crepe cakes, Ashley mentioned they remind him of patisseries in Paris, which are amazingly light and fresh. The customized delicacies consist of 6 different flavors; Swiss Chocolate Velvet, Peanut Blueberry, Oreo Cookies & Cream, French Vanilla, Mango Cheese and Apple Crumble Cheese. Occasionally, a new flavor will be added on to Parlour ‘s special menu for the patrons’ surprise treats. Along with the decadent desserts, Parlour encapsulates not only a range of exceptional flavors and aromatic coffees from Nespresso, but also appeal to the needs of discerning tea-lovers where a collection of finest teas by Twinnings is served.

Inspired by the European culture, he came up with the idea of a café society concept to bring freshness and excitement to Singapore retail scene that was how Boutique and Parlour By Ashley Isham at Orchard Central came about.


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How Does This Joint Make Enough Money To Pay The Rent?

The location occupied by Ashley Isham’s flagship store at Orchard Central is cursed. The previous tenant, Cupid Jewels, made the headlines because they reneged on the rent. The reason why they reneged on the rent was because they couldn’t sell enough of their product to pay the rent.

Now Miss Isham has inherited their Kharim Rashid-designed interior. I pass by this shop quite often to get to Blackmarket and I have never seen a single person step in to buy a frock at Ashley Isham or sip tea at The Parlour. The only human presence in the shop are the bored-looking shop girls. How does a business with no customers make enough to cover the rent? One of the mysteries of life.

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