77th Street Hot
77th Street is an established local set-up selling fashion accessories for men and women.
- < $20
- < $50
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User rating summary from: 17 user(s)
Don't pierce your ears here
This store is not much compared to others of its kind. The clothes and accessories they sell here are just not outstanding enough. Practically the only time I came here was to pierce my ears. However, that itself is not very satisfying.
At first I was apprehensive to try 77th street, because I heard some bad things about its ear piercing service. When I actually went there, they charged me a lot for the service). Anyway, they used a piercing gun and did not do a good job of it, and I really suffered with my ears later. Please do not pierce your ears here.
Other than that, although the accessories were very eye catching, they were not well priced enough.
A few years back, 77th street is really popular and now, I don't know if it died down or I got older and my taste change. Or maybe both. In the past, it is like a trend, secondary school students would hang out and just go shop at 77th street, whether it is to get a birthday present for a friend, or to get something for yourself or just to window shop.
But now, it seems that nobody talks about it anymore, maybe once in a while when you pass by 77th street you would just have a passing thought about it and that's it. Their items are pretty normal to me, there's nothing that is especially appealing. Though I think some youngsters still go there for piercing and patronize their stores, it definitely died down quite a bit.
Where did they go?
77th Street was a raging fad several years ago! We purchased beads after beads of chains or other accessories there like we had an infinite supply of cash!
Unfortunately, it seemed to contract in terms of outlets. Their diverse outlets sprinkled across this island shrunk to a mere two or three.
I remembered being engulfed in envy when I discovered that the new ITE Campus would own this store directly within their own school compound!
Personally, there seemed to be a wider myriad of objects to choose from this store compared to it's current competitors like Diva. The quality wasn't horrid and their accessories weren't gaudy. Rather, they spruce banal outfits transforming the entire outlook to near sophistication!
Why and where did they vanished to? Mystery beholds an answer that no man knows.
Except for the main owner. Maybe.
77th street was more popular back in the day, around five years ago. Now, the things that they sell and the services that they provide can be found at other places, some for even cheaper. Also, the brands that the carry now are not very trendy, and some are outdated even.
I remember the days that my friends and I would look at the shop in awe, with the many accessories that were displayed for sale. However, now, I usually walk past the shop without peering in. I had my ears pierced here recently, and the lady who did it forgot that she had the back piece of the earring which i bought, and accidentally threw it away. I panicked when I couldn't find it, and initially she did not look for it until I told her that she had held onto it. Bad service indeed.
maybe just for the piercings... or maybe not
77th Street is one of those places that I avoid. Almost all the clothes and accessories are over-the-top in a way that would make you stand out for all the wrong reasons. I bought an outfit here about six years ago but only wore it once and cleared it out ages ago.
The store's saving grace, for me, is the piercing service. I've gotten three ear piercings here because it's cheap, $6 including the stud and small bottle of rubbing alcohol.
They do a decent job too, or at least they have the past three times, so I suppose it isn't a complete flop. I might be lucky though, I have heard the bad stories about their ear piercings, so... I guess the store really has no saving grace.
Founder was an idol of my ex-colleague
Many years back, I had a colleague that idolised the founder of this brand. The founder was Elim Chew and she made this the first fashion retailer to win the prestigious “Most Distinctive Brand” of Singapore Promising Brand Award given by The Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao in 2004.
I was not sure whether my colleague was a personal friend of Elim Chew but she definitely wanted herself to be as successful as Elim Chew. I was sad to see so many reviews commenting that this brand is losing its appeal and not keeping up with times. It may be Elim Chew is no longer managing the business directly or this brand has just become a small part of a bigger business so the focus has been shifted.
77th Street may seem like a stupid shop to some; they sell eemingly useless stuffs. However, I was wowed over by the ecclectic range of products they have when i wandered into the shop one day. They have everything from t-shirts with funny designs to nose rings, as well as unique party dresses . I bought a lacy dress from the shop and it currently stands out in my wardrobe as one of my most unique pieces.
77th Street is meant for both teens and adults looking for unique styles and it is worth shopping there. Furthermore, the funky design of the shop is a magnet for hipsters and nerds such as me who want to give themselves a makeover.
Punkish stuff that does not fit in
I am quite shocked to still see so many of these shops still existent in the shopping malls that I have been to. I have never seen much change in variety in their items, and the stuff I saw 4 years ago is still on sale today.
The workmanship of the necklaces and chokers is seriously substandard, and also note that that they are no where near cheap. The only thing that I ever buy from them these days are the shoe laces for shoes like DC shoes.
I feel that many of their products just not only does not fit in with current times, but it also is out of Singapore's usual dress style or the weather. Wearing their thick material cap or choker in such hot weather is just sheerly uncomfortable, so I do not know who actually still buys this things, especially when they are so expensive.
faded into the background
77th street stocks various accessories for both guys and girls, from earrings and necklaces down to shoelaces and clothes. However, there is hardly anyone who shops here now, with other accessories stores selling similar products stocked at 77th Street. Some of the accessories sold here are also cheap and common, and do not deserve the high price labels attached. The most I have ever purchased from here were shoelaces... that is it. Stock always appear to be the same, I'm surprised that the business is still up and running.
There was a time when 77th Street was 'in' and the punk style was favoured, now it seems to be fading, or perhaps consumers are smarter and know that 77th Street is overpriced, and even boring.
Who even shops here now?
I'm really surprised that there are still many 77th street outlets in many shopping malls I frequent. I hardly see a single soul shopping there at all. Only one lonely stall keeper keeping watch in a bored manner. Each time I enter the shop I see the same old items on sale. Yeah, some of them are nice but not really worth spending my money on.
My brother once splurged on a few hats from 77th street while we were shopping. I've never really seen him wear his hats outside. So I quizzed him about it and he said the quality was it not really good. He even planned to sell it but was quite sure no one would buy it. I've learned a lesson about rash buying. Really glad I did not spend on the items I found nice previously!
Also, I'm not the punk-ish type. I would buy my other accessories at "girl-ier" shops like Diva.