If you’re a fan of Bellygom, the joyous and cheeky pink bear from Korea, you have got to swing by Waterway Point from now till 1st November 2026. The mall will be transformed into a Bellygom-themed summertime playground, with cheerful and beachy installations showcasing the lovable mascot.
There’ll be eye-catching photo ops including a 7m-tall Bellygom inflatable, exclusive merch to redeem, an inflatable play area, and game stations throughout the mall. In short, a ball of a time awaits you at Bellygom’s Waterway Point takeover. Here’s where to find all the action:
Happy Park, AKA the rooftop playground on Level 2, will be undergoing a too-cute-to-handle Bellygom makeover from now till 1st November.
Mini Bellygom inflatables will be set up throughout the space, giving families a beary unique twist to already memorable pics and vids of your little ones having a splashing, sliding, and bouncing fun time.
Happy Park has both a wet and dry play area on the same floor, giving young ones 2 different ways to play. See how many Bellygom cut-outs you can spot!
Head to The Plaza from now till 1st November to catch the giant, 7m-tall Bellygom inflatable in all its glory.
Cool off from the hot sun in the inflatable pool, complete with bright and colourful XXL beach balls to bounce around.
Apart from the awe-inspiring, larger-than-life inflatable, there will also be curated photo spots set up around The Plaza to give you plenty of variations in your IG photo dump. To take a break from snapping up a storm, kick back at the themed chillout zones – it’s like hanging out with your beach buddy, Bellygom.
Come 2nd to 18th October, The Cove will have a dedicated Bellygom retail corner for fans to snag all manner of merch. These include t-shirts in kids as well as adult sizes, bags, stationery, plushies, and bedtime essentials such as pyjamas, pillows, and blankets.
Artist’s impression of the Bellygom-themed games.
Image adapted from: Waterway Point
There will also be games and workshops for shoppers to join. Try your hand at the tic tac toe and hopscotch showdowns, each with an adorable Bellygom twist. If you’re feeling artsy, take part in the tracing game where you’ll draw Bellygom pictures using tracing paper and a lightbox.
Artist’s impression of how the Belly Bouncy Fun inflatable play area will look.
Image credit: Waterway Point
Then, from 19th to 25th October, the Village Square will host a Belly Bouncy Fun inflatable play area, and yet another giant Bellygom inflatable to snap pics with. You know what they say, 2 giant Bellygoms are better than 1! The Belly Bouncy Fun play zone will be available for kids to jump around with friends and family. To enter, hit $30 spend in a single in-mall transaction to redeem a 25-minute play session.
Apart from the above mall-wide activations, you’ll also want to mark your calendar for Bellygom mascot meet-and-greet sessions held at the following locations:
There will also be an array of merch and rewards up for grabs when you shop and dine at Waterway Point during the Bellygom Summer Day Out campaign period:
18th Sep to 8th Oct: Spend $150 ($200 on supermarket transactions) in max. 3 same-day receipts to get a limited edition Bellygom Shopping Bag. Spend an additional $100 ($150 on supermarket transactions) in max. 3 same-day receipts to get a $10 FRx Gift Card.
9th Oct to 1st Nov: Spend $150 ($200 on supermarket transactions) in max. 3 same-day receipts to get a limited edition Bellygom Thermal Flask. Spend an additional $100 ($150 on supermarket transactions) in max. 3 same-day receipts to get a $10 FRx Gift Card.
All in all, a summertime blast of Bellygom cuteness and fun awaits you and your family at Waterway Point.
This post was brought to you by Waterway Point.
Photography by Shirlynn Koh.
Many Singaporeans flock to the store to stock up on essentials.
A belly belly cute day out for the whole fam.
Try your hand at a racing simulator and reflex test.
So many nostalgic Singapore exhibits!
Beat the heat.
Perfect for those sleepless nights.