If you’re looking for things to do this weekend, you won’t want to miss out on the Seoul Milk pop-up – tucked right outside of the Adidas store along Orchard Road. Here’s all you need to know.
Image credit: @seoulmilk_official via Instagram
Seoul Milk is the oldest and biggest dairy brand in Korea, first established in 1937. They offer all kinds of homegrown goods, including milk, cheese, yoghurt, and even donuts. The brand also had a pop-culture glow-up after Park Eun-bin, the lead actress of the hit K-drama Extraordinary Attorney Woo, became its ambassador.
Its recognisable green-and-white milk packaging is a Korean icon at this point – one of the things tourists look forward to trying or even bringing home as a souvenir.
Image credit: @awkwardayna via Instagram
The Seoul Milk pop-up is only open for a limited time, from now till 30th November 2025, so if you’ve got some time to spare this weekend, it’s pretty much your last chance to check it out with your loved ones.
You’ll spot the pop-up along Orchard Road, right outside the adidas Brand Centre Orchard and close to the Pullman Orchard Hotel.
Image adapted from: @seoulcheese_official & @seoulmilk_official via Instagram
At the time of writing, the mini milk packets seem to have sold out, but you can still grab the 2.3L bottles if you’re keen. Other popular items are still available, like the Mini Cream Donut ($2.20) and Angpang Organic Cheese ($4.35).
Photospots are staples at pop-ups, and Seoul Milk’s pop-up in Singapore is no different. Step into the grocery store-themed pop-up to take some fun pics. There’s even a convex mirror at the entrance of the pop-up for some quirky mirror selfies.
Screenshot from: @joslovesfood via Instagram
Before heading out, don’t forget to grab some free stickers – no minimum purchase needed. They’re absolutely adorable and come in a variety of designs, featuring the cute cow mascot alongside characters busy with fun activities like gardening and football.
Treat yourself and your loved ones to some premium Korean dairy products at this limited-time pop-up – you might just discover your new go-to milk brand to lug home in your suitcases on your next trip to Korea.
Admission: Free
Date: Till 30th Nov 2025
Time: 10.30am-10pm
Venue: Outside adidas Brand Centre Orchard
For more pop-ups to check out:
Cover image adapted from: @awkwardayna, @seoulmilk_official & @joslovesfood via Instagram
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