PUMA x Hello Kitty’s New Collection Is The Most Wearable Yet & Proves Streetwear Can Be Kawaii

PUMA x Hello Kitty collection 2019

Think “Hello Kitty clothes and accessories”, and you’d probably picture tacky prints and over-the-top designs best suited for primary school girly-girls. Serving up the biggest curveball in fashion collaborations we’ve seen in a while, PUMA is launching a Hello Kitty collection that’s actually ultra-wearable yet attention-grabbing, for all the right reasons.

With sleek and understated designs effectively showcasing the beloved feline while not being too in-your-face, diehard Hello Kitty fans can transform into trend-setting hype baes without the fear of being judged.

Pssst…read till the end to find out how you can get free ice cream and win exclusive Hello Kitty merch from a PUMA capsule drop machine. 

Hello Kitty streetwear – sneakers, apparel, bags & caps

The PUMA x Hello Kitty collection has a series of wearables in black, white, striking red and baby pink.

We love that the full set allow us to rep the beloved Sanrio character head to toe. Alternatively, statement pieces can be paired with a muted staple for a more subtle touch, like we’ve done here with a classic denim skirt.

On top of keeping you well-dressed on-the-go, the athleisure fits in this collection spell maximum comfort throughout your active lifestyle, without compromising on aesthetics. 

Fresh kicks boasting of sturdy structure will give you the support that you need, while quality materials make PUMA’s leggings feel like a second skin.

Strapped for time in the morning after hitting snooze one too many times? Throw on a matching top and bottom and be out the door in seconds.

Simple pieces emblazoned with the unmistakable Hello Kitty motif can act as the foundation even for slightly dressier ensembles. A great way to inject some bubbly youthfulness to your smart-casual get-up!

Showcase your undying love for the nostalgia-inducing icon all day, every day through your footwear and accessories with PUMA’s range of caps, sneakers and bags for different occasions. 

Chuck your essentials in a little backpack if you’re travelling light, or tote your belongings all around town with great ease in a spacious shopper bag.

PUMA x Hello Kitty launch event – free ice cream and capsule drop prizes

If these exclusive designs have tickled your fancy, make a beeline for the nearest PUMA or AW LAB store starting 1st November 2019 onwards. 

Additionally, PUMA ION Orchard (#B4-23) and AW LAB Wisma Atria (#B1-22) will be hosting a series of events on 1st & 2nd November in celebration of the launch. 

Image credit: PUMA

Every $100 spent on the PUMA x Hello Kitty collection entitles you to 1 play at their capsule drop machine, filled with adorable merch such as Hello Kitty magnets and cuddly plushies. Within the machine also lies grand prizes of shoes or a set of apparel from the PUMA x Hello Kitty collection.

Image credit: PUMA

On your way to the stores, keep your eyes peeled for roving ambassadors who will be giving out free balloons and giving shoppers a chance to snap pics with a special PUMA x Hello Kitty photo frame.

Found in-stores as well, post your shots with the photo frame on Instagram Story with the hashtags #PUMAxHelloKitty and #PUMASG and you’ll get to redeem a free scoop of ice cream. 

Capsule drop freebies and a complimentary scoop of ice cream while you shop… We can’t think of a sweeter way to commemorate this chic yet kawaii collab!

Find out more about the PUMA x Hello Kitty collection here


*The PUMA x Hello Kitty collection will be available online at and at the following outlets:

PUMA: Bugis+, Century Square, CK Tang, ION Orchard, JEM, Jewel Changi Airport, OG People’s Park, Paragon, SELECT The Shoppes at Marina Bay Sands, Suntec City, VivoCity

AW LAB: Century Square, Suntec City, Wisma Atria & Westgate

This post was brought to you by PUMA.
Photography by Tan Wen Lin.

Renae Cheng

I love food, dance, writing, and writing about food and dance.

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