Singaporeans will chiong for many things – free sandwiches, MILO plushies, you name it. But few can top the chaos that comes with a POP MART release, especially when it involves the cult-favourite Labubu. The hype was on full display at the recent Pop Toy Show Singapore 2025, where videos of collectors sprinting into halls went viral online.
And the frenzy isn’t stopping there – a Mini Labubu is about to drop online in Singapore, and you’ll want to be super fast to snag one.
Image credit: @kaoru nagisa via RED
By now, you’ve probably seen a Labubu or two dangling off someone’s bag. This furry little monster is pretty much POP MART’s poster child at this point. Alas, the brand is about to make our wallets cry again, because founder Wang Ning has teased a new mini version at their 2025 half-year performance announcement.
It’ll be part of the upcoming THE MONSTERS Pin for Love Series – Vinyl Plush Pendant blind box series. Unlike the OG Labubu, which is already small enough to clip onto bags, the Mini Labubu is even tinier and fun-sized – standing at 10.5cm in height – for you to hang on your phone.
Image credit: POP MART
Collectors will have 30 designs to hunt down, including 2 secret versions. The lineup is split into 2 categories, Group A-M and Group N-Z, with 14 designs in each set. Each Mini Labubu is tied to a letter of the alphabet, plus a few extras like &, !, and a heart. Expect colourways that swing from soft pastels to darker hues to match every vibe.
Image credit: POP MART
The Mini Labubu officially drops on Lazada and POP MART Singapore on 29th August 2025 at 10am. No need to camp outside stores this time – all you’ll have to do is whip out your phone or laptop, and be ready to cart out the moment it goes live. But we all know how quickly POP MART releases usually sell out, so it’s safe to say this will be a fastest-fingers-first situation.
Each Mini Labubu will go for $18.90, which is a little cheaper than the original-sized monster. Not that we needed more convincing, but that just makes it even harder to resist adding to the cart. For bougie collectors, the whole set with 14 single blind boxes will set you back $264.60.
Image credit: POP MART
Each person can snag up to 14 single boxes or 1 full set per category (Group A-M and Group N-Z) on Lazada and the POP MART site.
In other words, you could receive 28 individual boxes – equivalent to 2 full sets – at your doorstep if you’re really going all out. That is, if you actually manage to cop before everything sells out in seconds.
Better start practising your tapping or clicking skills – once these mini ugly-cute monsters go live, they’ll be gone faster than aunties pushing their way through for a seat on the MRT during peak hour.
More Labubu content:
Cover image adapted from: @kaoru nagisa via RED, POP MART
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