Remember those childhood days when a cup of MILO could make any afternoon feel like a treat? Well, nostalgia just got a whole lot cuddlier. After flying off shelves during its launch, the viral MILO Singapore Breaktime Set Plushies are finally back, while stocks last.
Image credit: @fleeting.whims via Instagram
The set was first launched in April 2025 to celebrate MILO Singapore’s 75th anniversary, and features plush versions of iconic local snacks that instantly struck a chord with Singaporeans. To make things even more exciting, they came in a blind box format, so you never know which plushie you’ll score, making the collecting spree just a little more thrilling, but a lot more FOMO-worthy.
It’s no surprise then that the first launch sold out in a jiffy – if there’s one thing that unites us all, it’s queueing for limited-edition stuff we didn’t know we needed just 5 minutes ago.
Image credit: @themaomaohome via Instagram
For starters, the plushies remind us of Jellycats – soft, squishy, and huggable, but thankfully, without the Jellycat price tag.
Then there’s the nostalgia factor. Instead of the usual bears or bunnies, these plushies are inspired by snacks we grew up with, from iced gem biscuits to the MILO packet drink.
Image credit: MILO Singapore
This time around, the Breaktime Set is a little more compact, but still just as covetable, with 4 designs to choose from. The star is a brand new blue iced gem biscuit plushie, which we think is a nod to those who used to pick out their favourite colours from the pack.
Good news for picky collectors: the plushies aren’t hidden this time. That means you can see which plushie you’re taking home, and you’ll get to choose your favourite without leaving it to chance.
Image credit: MILO Singapore
And because Singaporeans love anything that’s both cute and practical, each plush now comes with a foldable 2-way bag that can be carried either as a duffel or a backpack.
Just purchase the 5x MILO UHT 4x125ml Cluster Promotion Pack and you’ll find a plush tucked inside.
Image credit: @fleeting.whims via Instagram
The promo has officially returned from 25th August 2025, and will roll out progressively across major supermarkets like FairPrice, Cold Storage, Giant, Sheng Siong, and Prime. As always, it’s while stocks last – so if you don’t want to end up refreshing Carousell and paying scalpers, better start planning your supermarket run.
History has taught us that Singaporeans can and will queue for adorable things. So don’t wait till the supermarket shelves are empty again – consider this your sign to stock up on MILO, stat.
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Cover image adapted from: @fleeting.whims via Instagram
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