Unless you’ve been living under a rock, you’ve probably seen the craze around the MILO Singapore Breaktime Set Plushies. The adorable mini versions of our favourite breakfast items sold out almost instantly when they first launched, and fans were excited when they returned with a new design back in August 2025.
Now, more than half a year later, MILO is back again – this time with the all-new Breakfast Set (Weekend Edition) Plushies. But like all good things, they’re only available while stocks last.
Image credit: @themaomaohome via Instagram
For starters, the plushies remind us of Jellycats – soft, squishy, and huggable, but thankfully, without the Jellycat price tag.
Then there’s the nostalgia factor. Instead of the usual bears or bunnies, these plushies are inspired by snacks we grew up with, from a packet of dabao MILO to the biscuits we enjoy dunking into the drink.
Image adapted from: @milosingapore via Instagram
While the previous Breaktime Set Plushies featured designs like toast, an iced gem biscuit, and a MILO tin, the new Breakfast Set (Weekend Edition) Plushies lean into the kind of brekkie treats we usually reserve for slow weekend mornings.
There are 6 designs to collect: MILO dabao, MILO cup, soh ta pia, prata with curry, MILO tarik, and prata with sugar.
Some of the details are extra cute! For instance, the MILO cup plushie comes with a mini kaya toast, while the prata plushies each hold their own bowl of curry or sugar, plus a tiny cup of MILO on the side.
BTW, each plushie also comes with a reusable eco bag, so it’s not just cute – you’ll actually get some use out of it too.
The MILO dabao design was previously given out on Scoot flights.
Image credit: @guiltyshopaholic via Carousell
You’ll need to purchase either a MILO Original, MILO Gao Kosong, or MILO AU Recipe Sachet promotion pack to get your hands on 1 free plushie.
Each pack comes with a random design – you won’t be able to pick your favourite, but that gives you another excuse to stock up on the malty, chocolatey drink while you’re at it.
Screenshot from: @milosingapore via Instagram
The promotion packs and plushies will be rolled out progressively from 17th March 2026, so by the time you’re reading this, there’s a good chance someone somewhere in Singapore is already on the hunt for them.
Keep an eye out at supermarkets such as FairPrice, Cold Storage, Giant, Sheng Siong, Prime, Ace Mart, and Don Don Donki to see if they’ve landed on shelves near you.
But if you prefer collecting from the comfort of home, these plushies will also be available online via FairPrice Online, Lazada, RedMart, and Shopee.
History has taught us that Singaporeans can and will queue for adorable things. So don’t wait till the supermarket shelves are empty again – consider this your sign to stock up on MILO, stat.
More lobangs in Singapore:
Cover image adapted from: @milosingapore via Instagram, @guiltyshopaholic via Carousell
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