For enquiries, email our dedicated team at sales@thesmartlocal.com.
It’s 2024 and increasingly difficult to reach audiences. You may have tried to get press releases out, but nobody is replying to your emails. The publications who are influential all require payment, and it’s best to spend your advertising dollars wisely on content that will perform.
People don’t like ads, precisely because they look like ads. Irritating, irrelevant, and not something they want to see disrupting their feeds. But what if brands were able to turn their messages into content readers loved? The art of engineering creative content to help our clients stand out is what we’ve been proudly doing over the last decade. It’s 2024 and it’s tougher than ever to get visibility, and we are still able to get amazing results. (Our case studies below have been updated to recent examples). Why are we able to? Since our early beginnings, we have been driven by this fundamental belief:
“People don’t hate ads, they just hate bad ads.”
When you create ads the right way, your followers will appreciate it and will even thank you for showing them an ad. Imagine that!
Good content is why some people even enjoy seeking out funny Thai ads to watch. You have to respect your readers and believe ads don’t have to be a painful experience, they can be enjoyable. Readers respect the effort put in to create a good ad. This is how we get clients results that they can’t get with other publishers.
Email our dedicated team at sales@thesmartlocal.com. The more detailed your email, the better we can assist you. Include your objectives, a rough budget, content you want (videos/articles, tiktoks) etc.
While shorts on social media are usually great for generating buzz for a few days, the details are often lacking and it’s not very searchable or long-term. There’s only so much text you can have in the caption and video. This is where editorial advertising comes in. This format provides substantial messaging and detail that compliments shorts well. We usually recommend our partners to get a mixture of both shorts and editorial coverage, so they get the best of both worlds. Like Shorts, if the message is somewhat interesting, a direct article would work. These are examples of direct articles:
But where our team shines is getting incredible visibility for brand messages that aren’t easy to market.
Indirect editorial articles:
We’ve even helped brands like aircon servicing companies have their content get an insane amount of engagement and go viral through our creative content ideation.
And of course, readers always love it when an advertisement is done well. This is the article we did for Casio to promote their new camera.
Here’s another example with McDonald’s which promoted a new menu item and it accumulated over 13,000 Facebook shares. The engagement was completely organic and high quality. (unlike paid media where you’re lucky to get any shares)
Some of our reviews have been highly influential – a positive review went viral and caused so much hype for the restaurant that all the local newspapers covered the queues it was getting.
Our advertising translates into real-world results which are sometimes so huge they block the entrances of their competitors.
We have had the privilege of working with many MNC companies, large businesses, agencies and home-grown local companies.
We also have a long collection of testimonials that can be seen upon request. Should you wish to receive our latest media kit, have a look at previous case studies or have any further questions, send an email to our team at sales@thesmartlocal.com.
And if you want to learn even more about digital marketing in Singapore, check out my digital marketing blog.
– Written by Bryan Choo, founder of TSL.