There’s A White Rabbit Pop-Up At East Coast With B’Fast Sets & Cute Collectibles Like Plushies

White Rabbit pop-up

It takes a true-blue Singaporean to know that White Rabbit refers to a candy, not a fluffy animal. From its edible paper wrapper to its milky taste, White Rabbits are a sweet childhood memory for many, if not all of us

Now, you can take a trip down memory lane at White Rabbit Singapore’s latest pop-up in Chin Mee Chin Confectionery, which will also peddle its newest ice cream and merchandise.  

For more food content:

White Rabbit ice cream & set menu

From now till 11th September, Chin Mee Chin Confectionery will be playing host to the White Rabbit pop-up. If the family cafe sounds familiar to you, that’s because it’s been serving up its traditional bakes for decades at the same spot. 

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Savour White Rabbit’s milky flavour in a new cold and creamy form as it celebrates its first anniversary since its triumphant comeback in 2021. The milk ice cream is even fluffier and fresher than its OG counterpart and can be enjoyed either alone or alongside Chin Mee Chin’s best-selling kaya toasts, eggs, and coffee ($9.50)

The White Rabbit ice cream comes in square tubs that reveal 70g of milky goodness when peeled back.
Image credit: @jul1anler

Win a $500 White Rabbit-themed staycay

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As if any more incentive is needed, the pop-up is also giving away a free White Rabbit-themed staycay at Lloyd’s Inn worth ~$500 to one lucky bunny. Join in the Chase the White Rabbit hunt for White Rabbit burrows around Singapore, and upload a selfie with the hidden rabbits onto IG. 

Also, remember to tag @haofoodsg, White Rabbit’s official food distributor. You can follow their page for more clues and updates on the rabbit trail.

Visit the White Rabbit pop-up

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You can also snag some White Rabbit merch, exclusively available at the pop-up, and get your house dripped out in the brand’s mugs, tote bags, umbrellas, and giant candy plushies. 

After all, who can say no to that cute lil’ rabbit?

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So hop on down to the White Rabbit Singapore’s pop-up and enjoy a nostalgic tea break with your friends and family. Don’t forget to take home a White Rabbit plushie or 2 so your dreams can be of the sweetest, milkiest kind.

Visit the White Rabbit Pop-Up at Chin Mee Chin Confectionery


Address: 204 East Coast Road, Singapore 428903
Opening hours: Tue-Sun, 8am-4pm (Closed on Mondays)
Contact: Chin Mee Chin website

Cover image adapted from @stuffingmycheeks and @seethroughsingapore.

Faith Leong

Currently figuring out what in the world is is life, and running other side-quests.

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