It takes a lot to build a strong brand following when we’re exposed to the best of such different spheres, so there was a need to find out which brands it is Singaporeans trust. And that’s something Brand Alliance has successfully established, with the conclusion of their 2015 Influential Brands survey.
To provide the best possible results, Brand Alliance combined research gained from field consumer insights, analysing the qualities of these brands as consumers remember them through face-to-face and online surveys. More than 4,000 consumers were surveyed to assess brand favourability and top-of-name recall. This means that a variety of methods was used to triangulate the brands that most Singaporeans recognise and trust.
But more than just the F&B industry, local brands had strong showings elsewhere – Singaporean brands Pet Lovers Centre (Pet Services & Products), SK Jewellery (Gold Jewellery), Singapore Airlines (Full Service Airline), Banyan Tree (Hospitality & Resorts), Amore Fitness (Gym), and DirectAsia (Direct-to-Consumer Insurance) also had strong showings in their respective categories.
It is fitting that local brands had such a strong showing in Singapore’s Jubilee year. And considering that many of the most popular brands in Singapore have had less than 50 years to establish themselves, it is heartening to think how far they will grow in the next 50 years.
Japan’s Uniqlo (Apparel), Hong Kong’s Shangri-La Resorts (Hospitality & Resorts), Taiwan’s ASUS (Computer), South Korea’s Samsung (Smartphone), and Malaysia’s CIMB (Banks (Regional)) also featured, highlighting the diversity of trust Singaporeans have.
Jorge Rodriguez, Influential Brands’ Director of Strategy believes that Singaporeans’ willingness to embrace a diversity of brands shows our willingness to embrace new brands regardless of country of origin. This is a trait that bodes well for Singapore, as it shows that we’re unhindered by superficial factors, and always gravitate towards the best choices.
The gallery is open for admission from 22 July to 21 August 2015, from 11am to 7pm daily at The Shoppes at MBS Level 1 #L1-K1, next to Carnivore.
What: Brand Alliance Brand Gallery
Where: The Shoppes at MBS Level 1 #L1-K1
When: 22 July to 21 August 2015, 11am to 7pm daily
List in no order of preference or ranking.
Brand Alliance amasses more than 16 years in the industry, with proven track record in regional branding for businesses in Asia Pacific. From consumer insights, brand/store concept to packaging and digital branding, Brand Alliance applies its unique Complete Brand Integration framework, which ensures a holistic approach for building sustainable brands. The Group dedicates itself to building long term relationships with clients having undertaken projects across Asia Pacific, Europe and USA.
This post was brought to you by Brand Alliance.
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