Calbee pop-up at Plaza Singapura
You’ve probably crunched your way through a bag of Calbee Hot & Spicy potato chips at some point in your life. Now, the iconic snack brand is bringing the fun offline with a Calbee-themed experience.
From now till 17th August 2025, head down to Plaza Singapura to check out the first-ever Calbee pop-up in Singapore that’s made for fans of all ages.
What to expect at the Calbee pop-up?
Snack grab challenge
Image adapted from: @hileryous via Instagram
If you’ve ever dreamt of going wild in a snack aisle at the supermarket, this is gonna be your moment. The Calbee Snack Grab challenge gives you 1 minute to grab as many snacks as you can – the only catch is they must all fit into a bag that you’ll purchase for $25.
Sounds simple, but it’s all about strategy and speed. Some snack pros have managed to squeeze over 20 packets into a single bag, which more than covers the price.
Cute photo ops
Image adapted from: @Jelly🍑 via RED
Head to the Calbee Express photo zone next – it’s a train-themed set-up complete with dreamy cherry blossom trees in the background, so you can pretend you’re off on a springtime adventure in Japan.
Image credit: @hileryous via Instagram
And while you’re there, don’t forget to give the cute and chonky potato plushie a big hug.
Exclusive merchandise for purchase
Image adapted from: @hileryous via Instagram
There’s also the Calbee Mart, which lets you shop for exclusive merch you won’t find anywhere else. Think of it as your reward for being a loyal snack fan.
Pick up a Calbee tote bag for $14.90 – perfect for lugging home your next snack haul – or snag the adorable Jagabee potato plushie for just $12.90.
Find out what snack you are with a personality test
Screenshot from: Calbee
Scan the QR code at the pop-up to take a quick 5-question personality test that’ll tell you which Calbee snack matches your vibe.
But if you can’t wait till you’re there, try it out online first.
Make a wish
Image credit: @hileryous via Instagram
Before you leave, don’t miss your chance to manifest your dream snack at the Calbee Wishing Board. Simply scan a QR code to submit a wish or message, which will then appear on the digital board for all to see. Use it to mention your fave chip flavour or a wacky new creation you’ve always wanted to try – this is your moment to put it out into the universe.
Potato chips dipped in chocolate, like the ones from ROYCE’ Chocolate, anyone? But wallet-friendly, please. My taste buds are bougie, but my bank account says otherwise.
Head down to the Calbee pop-up at Plaza Singapura before it’s gone for good
It’s not every day you get to live out your snack fantasies IRL, so drop by before it ends. Fair warning: you might leave with 20 packs of chips and a new plushie you didn’t know you needed.
Admission: Free
Date: Now till 17th August 2025
Time: 10am-9.30pm, Daily
Venue: Plaza Singapura Atrium
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Cover image adapted from: @hileryous via Instagram, @Jelly🍑 via RED