Fujifilm Instax’s A Century in Frame pop-up along Orchard Road
While many of us might find it convenient to take a quick pic on our phones, there’s undoubtedly a charm to doing it the analogue way with a camera.
If you’re feeling a little nostalgic, head down to Orchard Road from now till 11th April 2026, and you’ll find A Century in Frame, a pop-up store by Fujifilm Instax. Here, you’ll get to see a variety of cameras and the evolution of film photography in Singapore, plus redeem a free blind bag.
What is there to do at the Fujifilm Instax pop-up?
Check out Instax cameras
Image credit: Instax Singapore via Facebook
Step inside the little pop-up and you’ll notice the large range of Instax cameras displayed all around. Don’t worry, they’re not just for show – you can pick them up and give them a test run.
Image credit: Instax Singapore via Facebook
There’s even the latest Instax Mini 13 here for you to try out IRL before deciding whether to make the purchase.
And if you’re already an Instax owner, you can also stock up on films here, so don’t go home empty-handed.
See Instax’s 1st hybrid camera
The Instax Mini Evo Cinema camera.
Image credit: Instax Singapore via Facebook
Before leaving, stop by the Evo Cinema Gallery, where you’ll get a glimpse of how shooting on film has changed over the past century in Singapore.
But the most exciting part is getting to try the Mini Evo Cinema camera, Instax’s first-ever product that can shoot both photos and videos. Mess around with its Eras Dial and see what your pictures would look like if they were shot across 10 different decades.
Take home a free Polaroid
Image credit: Instax Singapore via Facebook
Don’t be shy to approach the roving photographers in or around the pop-up to help you snap a Polaroid. It’s a cute keepsake to remember the day by, especially when there’s a physical photo to pin up or stash behind your phone case.
What can I expect in the free Fujifilm Charm Blind Bag?
Image adapted from: @bryanfoong via Instagram
And if you’re heading down to the pop-up for one thing only, here’s everything you need to know.
The Charm Collection Surprise Bag has 4 main designs and 1 secret design, but you’ll have to try your luck to find out what it is.
Fans of digital cameras can look out for the X-100VI charm, with its iconic black and silver look, while Polaroid lovers may be more interested in the pink Instax mini EVO charm. If you love a good film shot, you’ll have higher chances of striking gold, with the beloved QuickSnap and Fujifilm 200 35mm Film Roll getting charms of their own.
How can I get the free Fujifilm Charm Blind Bag?
Image credit: Instax Singapore via Facebook
You’ll need to swing by the A Century in Frames pop-up and snap a picture of your favourite area.
Head over to Instagram and give @instaxsingapore a follow before you post your pop-up snapshots. Make sure to tag their account in your post and leave the hashtag #instaxsg in the caption.
Do show up as early in the day as possible if you want to get your hands on the Fujifilm charms – only 50 blind bags are given out every day.
Snap some memories at the Fujifilm Instax pop-up
Whether you’re eyeing a new camera for your next shoot or just want to look at some aesthetic photos, pop by A Century in Frames and redeem a freebie while you’re there.
Admission: Free
Date: Now till 11th Apr 2026
Time: 10am-10pm
Venue: Outside ION Orchard
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Cover image adapted from: Instax Singapore via Facebook, @bryanfoong via Instagram