The Icing Room

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A April 17, 2012
 
4.1
 
3.0 (10)
1335 3

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5 reviews with 3 stars

10 reviews

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(3)
 
(5)
 
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Overall rating 
 
3.0
Food / Beverage 
 
2.9  (6)
Ambience 
 
3.1  (4)
Service 
 
2.9  (5)
Value 
 
3.1  (6)
Overall Score 
 
2.9  (10)
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You pay more when you need to decorate the cake yourself!?
Overall rating 
 
3.0
Food / Beverage 
 
3.5
Ambience 
 
3.0
Service 
 
3.0
Value 
 
3.0
Overall Score 
 
3.0
When talking about the Icing Room, I will thought of DIY. It merely make a sponge cake for you to decorate. Alright, some may think the decorate portion will be sweet when you are doing it with your boyfriend / girlfriend, but come to think of it, they are actually charging you for giving you the space and freedom to decorate your own cakes?! That did sound a little ridiculous, don't you think so? Each cake cost around 12 bucks plus when its so small in size, though there are diced fruits in between the layers of the sponge cake, but 12 bucks going 13, for a small cake with some decorating tools, its a bit of a daylight robbery! It maybe fun the first time, but it will be boring after two tries and you will probably feel like buying a regular sized cake and paying like 20+ / 30 than having to decorate it yourself and paying 12 bucks for a small miniature cake. Hit Like if you agree that it is not worth at second thought, thanks!

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No
C
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DIY
Overall Score 
 
3.0
Whenever there are birthday celebrations, there will normally be a cake bought for that celebration. Normally the cakes are designed the way the bakery wants it to be and it could be rather boring as they are about the same. However, the icing room allows you to decorate the cake yourself.

You could be really creative when designing the cake and it will be a really unique cake with different meaning as you designed it yourself. However, the cake may not be really nice. I tried it once at the outlet in Woodlands and the cake was really hard. It do cost quite a lot for a cake. The disadvantage is that if you made a mistake, you cannot redo it.
AT
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Not worth it
Overall rating 
 
2.5
Food / Beverage 
 
2.0
Ambience 
 
3.0
Service 
 
2.5
Value 
 
2.5
Overall Score 
 
2.5
This is a shop that sells a concept rather than the quality of a product. The appealing factor of Icing Room is that it provides customers an opportunity to enjoy the experience of designing their own cake. While it is fun especially if you do it with someone else, the materials provided to design the cake are very limited. I also don't think they help in making the cake look any more appealing. The cakes only come in two flavours and are slightly pricey.

You need to have pretty good artistic skills to make the cake look presentable as the tools provided are not easy to handle and can get a bit messy. The staff also do not take any initiative in helping with the design process. I do suppose they would help if asked, though.

The taste of the cake is nothing special at all. It could even be one of the worst cakes I've ever tasted. There is nothing special nor unique about it. All these are the reasons why I feel Icing Room is all about selling a concept that appeals to people who wish to have a taste of how it feels like creating a cake, rather than selling good tasting, visually appealing and high quality products.

If they were to offer better tasting cakes coupled with easy to use and visually appealing cake decorative tools, I think it can provide a better experience for customers.

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ordinary tasting, but the process of decorating the cake is fun
Overall Score 
 
3.0
Selling a range of beautifully decorated cakes, muffins and desserts, The Icing Room welcomes people to customize their own on plain cakes as well. The filling of the cakes is available in vanilla and blackforest flavors.

This customized cake makes it fun getting a cake for somebody, since the process of decorating it is enjoyable. My friends and I decided to get one for another in the group, and as we did not know of any other cakes to get for the birthday boy, we decided that this would be it. We chose the vanilla flavoured plain cake, and all six of us girls had a great time drawing whatever we wanted on it. We had rather low expectations on how the cake will eventually turn out, but it was surprisingly pretty. The taste of the cake was also acceptable, just like any ordinary cream cake. I guess it is the fun that all of us had together while decorating the cake and the surprise the person receiving this customized cake got that makes the time and effort worthwhile.

Price aside, the cake from The Icing Room will be something interesting to get for someone on a special occasion.
J
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New experience but not very worth it
Overall rating 
 
2.5
Food / Beverage 
 
2.5
Ambience 
 
2.5
Service 
 
2.5
Value 
 
2.5
Overall Score 
 
2.5
The Icing Room is a sweet shop for people who want to decorate their own cakes. The idea is very unique and fun. My friends have been decorating my birthday cakes for two years. The cake is just simple vanilla sponge cake and always tastes the same as there is only vanilla flavour for the smallest size. Although the taste is not that great, the personalised touch makes up for it.

I have always seen people decorating their cakes and have been wanting to have a go at it as it looks fun. Last year, when I finally first tried my hand at decorating my friend’s birthday cake, I realised that it was not as easy as it looks. However, it was a new and fun experience. I have seen many kids who decorate their cakes with their parents’ guidance.

Ultimately, I think this shop only survives because of its creativity as the taste is not that nice. The cakes should be improved so that people can enjoy the taste as much as they enjoy the decoration and personalisation.
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