Nothing quite hits like the sound of White Rabbit wrapper crinkling – from peeling back that slightly waxy paper, to the age-old debate of whether the edible film is actually meant to be eaten, and finally getting to the milky, chewy goodness inside. It’s an old-school snack that instantly transports you back to mama shop hauls from your childhood.
So while we already have Hock Lam (1998), a White Rabbit-inspired snack store in Chinatown, we knew we had to check out Singapore’s 1st White Rabbit concept store. Located in Plaza Singapura, the pop-up is running from now till 24th November 2026, and here’s what you can expect when you drop by.
The pop-up is launched by Hao Food SG, the official and authorised distributor of authentic White Rabbit products in Southeast Asia. This months-long concept space features Singapore-only drops, brand-new flavours you won’t find in your average supermarket aisle, and even a diamond jewellery collection inspired by the beloved rabbit.
If you’ve ever wished you could wear your love for White Rabbit out loud, you’ll love this. One of the highlights at the pop-up is a customisation corner where you’ll get to personalise selected White Rabbit merch, including T-shirts ($35), tote bags ($13), and tag key rings ($12). There’ll also be customisable caps, which are set to drop at a later date.
The real draw, though, is the chance to create one-of-a-kind keepsakes using Singapore-exclusive White Rabbit iron-on patches. Choose from alphabet patches ($2/letter) to spell out names or initials, or pick from decorative patches ($4-$6) featuring White Rabbit motifs and SG icons for a more playful look.
BTW, visitors who spend a minimum of $60 at the pop-up will receive a free tote bag, which can be personalised as well.
Of course, no White Rabbit concept store would be complete without the actual sweets. You’ll find the classic candies and milk here, but the merch selection goes way beyond what you’d expect from a candy brand. The shelves are packed with all sorts of White Rabbit-themed goodies, from plushies and blind boxes to practical everyday items like umbrellas.
One item that immediately caught our eye was the Scented Mini Bags ($18/each, $42 for 3). Equal parts cute and functional, these mini pouches can be clipped onto your bag and used to store small essentials like AirPods, cards, or loose change. And yes, they come with the familiar sweet scent that fans of the iconic candy will instantly recognise.
Another must-grab is the Junior Plushie ($30-$108), available in 3 sizes, and scented as well!
Other quirky finds include the Hand Cream ($10) and Lip Balm ($14), for days you wish you could carry the candy’s signature scent and flavour with you everywhere you go.
There’s also a Fluffy Notebook ($15), complete with a fuzzy cover that makes it hard to stop petting, and a Red Tin Junior Set ($38), which comes with a dangling White Rabbit plush charm.
And if you tend to reach for your wallet every time you see a blind box, the Fragrance Pendant Mystery Box ($25) is probably going to be your weakness. There are 6 designs and 1 special edition. Collect all 7, submit your collection via social media or in-store, and stand a chance at winning a trip to Japan or Europe!
The streetwear-inspired collection is also exclusive to Singapore, giving White Rabbit a fresh, wearable twist.
Leading the collection is a unisex White Rabbit T-shirt ($35), featuring the recognisable 大白兔 logo on the front, while the back keeps things playful with cute rabbit outlines. It comes in 4 sizes, from XS to L.
Image credit: Hao Food SG
If you’re more of an accessories person, there’s also a cross-body bag ($32) designed in an adorable candy-shaped silhouette.
Now onto one of our favourite parts of the pop-up – the candy aisle. Alongside the classic flavours, you’ll also find a range of unique twists like matcha, tiramisu, mint, and banana.
But the real wildcard is the wasabi-flavoured candy. Before you start mentally preparing for a sinus-clearing shock, don’t worry – it doesn’t hit you instantly. Instead, there’s just a subtle hint of wasabi towards the end that somehow works better than expected. This is coming from someone who usually avoids wasabi at all costs.
You can build your own 100g Candy Pack here for just $5, so go crazy mixing and matching flavours to your heart’s content.
Don’t miss the ice cream corner, where you’ll get to try the White Rabbit Almond Taffy Ice Cream Bar ($3.50, or $6 for 2) – the latest addition making its debut at the concept store.
If you’re “on a diet”, there’s also a mini White Rabbit Ice Cream Stick ($1.50) that comes in at just 54 calories.
Image adapted from: Hao Food SG
For those whose love for White Rabbit extends well beyond the candy aisle, there’s an atas collection waiting at the pop-up. In collaboration with Mia Liora Lab, the brand has launched a 4-piece diamond jewellery collection inspired by the classic rabbit motif.
Adult-sized pieces retail at $799 each, featuring 1.1-carat diamonds for the earrings and 0.9-carat diamonds for the ring, necklace, and bracelet. There are also kids’ sizes available at $599 each, with 0.6-carat diamonds for the earrings and 0.45-carat diamonds for the remaining pieces. According to the team, many customers have also been picking up the smaller-sized pieces for themselves.
You’ll even enjoy 10% off the jewellery collection with any White Rabbit purchase, and if you decide to go all in and bring home the full 4-piece set, you’ll also receive a free 35cm Junior Bunny plush.
Find the White Rabbit concept store at Level 1 of Plaza Singapura, right beside the travellators and opposite Tiong Bahru Bakery.
While the concept store will be here for the next few months, don’t wait until things start selling out before making a trip down. And if you leave with more items than you planned for… well, that’s just part of the experience.
Admission: Free
Date: Now till 24th Nov 2026
Time: 10am-10pm, Daily
Venue: Level 1, Plaza Singapura
More places to visit:
Photography by Wei Yin.
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