When we think of Superdry, our minds immediately jump to their ever-popular graphic tees. You know, the ones you see 80% of Singapore’s male population wearing.
But beyond that, there’s so much more that the brand has to offer. To prove our point, we’ve picked out 6 looks for both genders from their 2019 AW collection to hit you with a wave of inspiration for your next wardrobe overhaul.
Oh him: Hacienda Check Jacket, Taper Work Pant, Wash Twill Cap
We’ve seen our beloved friends on Stranger Things rocking the vintage look in flannels, prints, and overalls. With that inspiration in mind, we pulled together this preppy look for a sophisticated yet edgy look you’ll be able to rock anywhere.
Dress yourself up in this flaming red Nineties Crop Hood and Superdry’s Phoebe Cord Dungarees, and you’ll be giving a nod to that golden era – it’s also an eye-catching fashion statement that will have you turning heads wherever you are.
If you’re ready for a holiday, bring that vintage vibe overseas by taking Hacienda Check Jacket with you. Its thick fleece-lined interior is guaranteed to keep you warm and snug, plus it’s an old-school throwback that’s kept fresh when worn with slim-cut pants.
Oh him: Urban Athletic Crew Neck Sweatshirt, Taper Work Pant, Jacquard Montana Web Belts, Nostalgia Bum Bag
As someone whose wardrobe is dominated by a single colour (black), wearing something with a hint of colour is akin to a global phenomenon. If you can relate, these next few statement pieces are ones that will look right at home in your monochromatic wardrobe.
This Panel Graphic Sweat Dress is both comfy and lightweight enough to be worn in Singapore’s humidity. Cap off the look with a beanie if you dare to look like a full-fledged Japanese hipster.
Subtlety is key. If you’re not one for loud pieces, this supersoft, Superdry Urban Athletic Crew Neck Sweatshirt in black will be a justified addition to your all-black wardrobe. It also comes with a zippered kangaroo pocket to warm cold hands and stash your phone and wallet.
And for those days you don’t mind a little colour? The Jacquard Montana Web Belts will pull your entire outfit together to give you a simple look that speaks volumes.
On him: Off-Piste Track Jacket, International Youth Box Fit T-Shirt
Close to 30 years ago, people strutted down the streets in neon-coloured windbreakers and dungarees. Fast forward to today, and we’re still seeing people reppin’ the 90s and looking bomb as can be. That just shows how eternal this style is.
For a little 90s in your life, consider Superdry’s Colour Block Track Jacket and Off-Piste Track Jacket. The former is from Superdry’s female collection and is mesh-lined and lightweight, with just the right amount of protection against the elements.
The Off-Piste, from the guy’s collection, is an ultra-light nylon windbreaker that you’ll want to wear everywhere because it’s just that comfortable. Pair these striking jackets with muted inner pieces like this International Youth Box Fit T-Shirt.
Of course, no 90s streetwear look is complete without a pair of denim dungarees. These Superdry Denim Dungaree Boyshorts in cloudy blue will add an old-school fashion touch to your outfit.
On him: Surplus Goods Pop Over Hood, Taper Work Pant, Wash Twill Cap
If you’re not one to err on the side of caution when it comes to fashion, then take a leaf out of Jughead’s Riverdale lookbook and get yourself a denim sherpa jacket like Superdry’s Denim Borg Trucker Jacket.
Throw that over the Active Studio Bra in navy and Superdry’s Kari Longline Short and you have yourself a look that’ll help you stand out from the crowd in full, dark-coloured glory.
All guys need a trusty outercoat in our lives and the men’s Surplus Goods Pop Over Hood Jacket is one that’ll boost your confidence and elevate any simple all-black ensemble with its muted camo design. Not only does it come with zippered pockets, but its design also hides more storage in the form of a massive kangaroo pouch-like pocket.
On him: Miami Loom Shirt, International Linen Chino Short
Between thick, oversized hoodies and t-shirts with loud prints, there are certain kinds of looks we want to have whenever we’re heading overseas. You may not necessarily be wearing them back home in Singapore, but hey, it never hurts to be prepared.
The oversized Kayla Sherpa Hood are two things: cute and functional. This get-up will not only keep you warm in the Korean autumn chill, but you might also earn those “ahh gwiyeowo~ (cute)!” comments from nearby ahjummas.
On the guy’s side, the breathability of the Miami Loom Shirt and International Linen Chino Short make these pieces summer staples that you’ll want to have for days in the Singapore sun.
When we’re constantly exposed to pictures of celebrities looking effortlessly cool in their sporty-casual get-ups, we can’t help but wanna live in track pants too. For the first look, we paired Superdry’s insanely soft 90s Applique Joggers with their bold Active Studio Bra from their Superdry SPORT collection, for a chill yet sporty outfit that’ll have you looking street chic.
To add +1,000 XP to your style meter, throw a jacket over your sports bra & pant combi to complete the look.
Guys can also ace the athleisure look by going with complementing pieces like the Superdry Applique Weekend Cut & Sew Sweatshirt and Combat Boxer Joggers which features zippered pockets and subtle details down its length and pops of neon orange that’ll get people looking.
More than just its iconic t-shirt, Superdry features collections that will suit everybody from the chic sportsters to the vintage hipsters. Whether you want to supplement your existing aesthetic, or looking to switch things up, you’ll find a piece that fits the bill.
They’ve launched their new 2019 AW Collection earlier this month, so expect an even larger variety of clothes to grace their stores. New designs arrive weekly, so don’t hesitate to pop in every time you’re out shopping.
From 13th September onwards, for a limited time only, pop into one of their physical stores at Mandarin Gallery, Vivocity, Suntec City, Funan, Robinsons at Raffles City, Robinsons at JEM, and Tangs at Tangs Plaza and you’ll be entitled to these discounts*:
*Terms and conditions apply.
PSA: if you sign up for their mailing list on www.superdry.sg, you’ll get first dibs on sales promotions and new arrivals.
Just remember – you never need a reason to get yourself new clothes. Shop online today!
This post was brought to you by Superdry.
Photography by Tan Wen Lin.
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