On sluggish mornings and evenings, aunties at Old Chang Kee greet you with smiles, packing your delectable savouries into small bags for takeaway. A transaction takes place, and you leave Old Chang Kee happier than you were five minutes ago.
With so many outlets sprouted across our little sunny island, everybody knows what Old Chang Kee sells. The convenience offered every time you need your savoury fix makes it popular among consumers – they recently won the Top Brand award in the 2014 Influential Brands survey in the F&B Kiosk category.
One trend people may notice is how 80% of outlet employees at Old Chang Kee are over 45 years-old. Despite being much younger, I often wonder what it’s like being an Old Chang Kee aunty and what their job scope entails. I had the privilege of following an Old Chang Kee outlet supervisor for half a day, observing what the aunties do first hand. Here are 10 things I learned.
The opening hours of Old Chang Kee is from 6:00a.m. to 10:00p.m.
One aunty that I spoke to shared with me how this particular customer of hers consistently requests to be served by her due to her understanding of his orders
They also receive bulk orders very often. The supervisor shared how they recently had a last-minute bulk order of 500 curry puffs, to be collected in the early morning the following day. She called the factory and prepared the order that same night, working with a few others overtime to fry and pack the curry puffs, just in time for collection.
They also have to do miscellaneous things like topping up chilli, plastic bags and paper bags. The sheer number of things to do is intimidating.
All outlet employees are trained such that they can perform all duties required at the store so that it’ll facilitate smoother operation, especially during peak hours at the store.
It is a feat having to remember which chili sauce goes well with which item, and then recommend it to their customers amidst all the other multitasking they’ve got on hand. No sweat for these Old Chang Kee aunties though!
FYI: The 7 types include sweet chili, sambal chili, sambal egg, sambal fish, nasi lemak chili, chwee kueh chili, and fiery football chili.
This article is dedicated to all the aunties who work at Old Chang Kee. Thank you.
Old Chang Kee was established in 1956 and has since evolved. It now specializes in the manufacture and sale of a wide range of very affordable high quality food products including the signature curry puff. Production is carried out in a modern factory and high-end technology and stringent quality control measures ensure that the exacting standard, that is synonymous with the Old Chang Kee brand, is consistently achieved. All production processes and facilities are certified to have met HACCP and Halal standards. Old Chang Kee now markets its range of snack products, including its signature curry puffs, through kiosks along the road and retail outlets at petrol kiosks and shopping malls. Check out where your nearest Old Chang Kee outlet is here.
Influential Brands is a consumer insight driven awards programme which provides a platform for brands to celebrate their achievement; for consumers,, businesses and stakeholders to recognise the brands’ efforts in arriving where they are today. The study conducted by Influential Brands is purely consumer drive and the Top Brands are selected by consumers through their perception and preference, demonstrating the level of impact and influence of the brands in each consumer’s life.
Influential Brands seeks to identify consumer preferences, their behaviors, values and to understand how the ever-changing environment affects consumer experience in the purchase journey. The Programme is tailored to enrich the brands’ relationship with their consumers through ongoing meaningful conversations and engagement.
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This post was brought to you by Old Chang Kee.
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