Being Singapore’s premiere sandwich loaf bakery, Gardenia is constantly improving and adapting to suit consumer needs while staying true to its core brand values. The brand Gardenia is associated with qualities such as good taste, freshness, trust and reliability. In a highly competitive market, these are the values that make Gardenia stand out and stay ahead. The secret to Gardenia's success lies in its traditional American recipe that has been tried for generations. Over time, further improvements have been made to the range of recipes and the method of processing, especially in the area of automation. All these ensure that the aroma, taste and keeping qualities of the bread are consistently being maintained.
I found the issue when the bread just expired 8 hours and try to call them but no one pick up probably it is a PH. Then I sent email to them, a staff replied next day and suggested I eat it by expiry date. But it is obvious that the bread was bad before the expiry date. I believe the bread was somehow wet to be put in the packaging initially. I hope they could investigate. But they never reply again.
About 2 years ago I found there was some black stuff on the side of Gardenia bread, I suspect it is some animal's turd and threw it away. From them on I become a bit vigilant to the brand.
I probably won't buy Gardenia again. I suggest everyone check each piece of Gardenia bread before you eat it, especially the side or bottom of each piece.
As a gymaholic and a health freak, I especially love eating Gardenia Nutri Multi Grain on its own. It's a wholesome goodness which is delightfully aromatic, soft and delicious. Indeed, it prolongs the feeling of fullness and hence, prevents overeating.
Sometimes when I am feeling lazy or the feeling of 'let's-forget-about-the-low-carb-diet thing', I would opt for their cream rolls. These healthy snacks on-the-go are the perfect guilt free indulgence because the cream rolls are trans-fat free. The best lot? It's available almost everywhere - supermarkets, provision shops, schools etc, and it costs $0.80.
How awesome is that for a taste of goodness?
Being health-conscious, we usually go for the Fine Grain Wholemeal Bread or Original Wholemeal Bread as our main loaf. Our secondary loaf is usually some fruit bread or chocolate bun to satisfy my kid's (and mine!) sinful longings.
The great thing about Gardenia bread is it seems to taste great whichever spread we use on it--whether it's the sinful Nutella or the healthy St. Dalfour fruit spread. Even if we are in a great hurry or feel lazy, as what its tagline says, it's so good you can even eat it on its own.
Occasionally, we will be unfaithful and try other brands of bread, but somehow, we always return to Gardenia. There's something about Gardenia that does it so right that we cannot imagine having breakfast without it.
The bread is so soft and fresh that every slice give you all the energy that you needed to start your day. I also like their buns, which has three flavours, chocolate, sweet corn and custard. When I do not have time to make sandwich in the morning, I would buy their buns and bring it to school to eat.
The nice fragrance from their focaccia bread is the main reason why bread is delicious to me. The rosemary and oregano fragrance just make me irresistible to their bread. Conveniently located in supermarket and convenience store, Gardenia bread can be available to you when you have that craving. Having bread also save the hassle of preparing food when I’m in a hurry, just grab a piece of fruit loaves or a focaccia and I’m ready to go. Good start for breakfast.
Furthermore, Gardenia bread is also a healthier choice of bread for individuals who are health conscious. Majority of their bread has no trans-fat and there’s still whole meal & multi-grain bread which is a healthier alternative.
With more than 10 types and flavours of bread currently, I feel that Gardenia has taken bread making a many steps further than its competitors, and now I feel that it is the best bread brand in Singapore. I simply love the rich taste of even a plain piece of bread, and its buns that I can take wherever I go.
Gardenia is my personal favourite. I always reach for the white bread as it is perfect for making last-minute sandwiches for school and picnics and tastes great with chili tuna when the mid-day hunger pangs set it. The wholemeal variety is also a healthier alternative as it is a complex carbohydrate and takes longer to digest so it helps in curbing hunger too.
There's just something about Gardenia that makes it so appealing. It smells fresh, its soft and they have a higher content of whole grains, making them a healthier choice. My favourites are the wholemeal bread, the raisin loaf and occasionally the good ol' white bread. The latter can go with anything. Jams, spreads, an otah, just about anything! I sometimes toast it in the oven for a few minutes and then eat it on its own. Its delicious that way too.
If you are a fan of bread, Gardenia is a convenient and tasty choice. If you are more health conscious, Gardenia houses a range of bread products that have lots of healthy grains and nuts. Or if you find grains and nuts too much of a mouthful, you can try its fruit loaves, which from my experience are pretty tasty.
Whichever you choose, you won't go wrong with Gardenia.
Gardenia bread isn't exactly "so good you can eat it on its own" as they claim in their slogan. Since it is manufactured, it lacks the familiar oven-baked smell and nice brown skin of the traditional loaves. Of course, Gardenia is slightly cheaper than the old bakeries, so for daily bread, get Gardenia. But on special occasions, go for tradition.