72 Smalldive

72 Smalldive was founded in 2007. It aims to showcase how one is able to attain a posh lifestyle without being materialistic.

Most of the items sold under 72 Smalldive are made by hand and machinery. 

Additionally, it's name derived from Billy Strayhorn's song; 'Lush Life'. 

Recently, in 2013, 72 Smalldive was nominated under Singapore President's Designer Award ceremony. It has also expanded it's business to Europe, North America, Sydney and Hong Kong.