Located along Victoria Street in the Bugis arts, culture, learning and entertainment district, iluma has become a familiar landmark with its illuminated "crystal" façade. With a net lettable area of about 194,000 sq ft, Iluma enjoys synergy with Bugis Junction, linked via a bridge at Level 2, serving the wider needs of PMEBs, young adults and teenagers.
You will find a pleasant surprise with their little confectioneries, alongside adorable stores selling toys that are hard to resist (that aren't as pleasant for your wallet). Their dining places aren't to be looked past upon, Astons, Crystal Jade, Marble Slab Creamery-- there's even Chef Daniel's Kitchen! There's always a slot for all sorts of budgets, getting you fast food to luxurious dining.
It's definitely worth a go if you're interested in mid-high shopping boutiques or just seeking for a place to chill in their confectionery stores.
CapitalMall really did a good job revitalizing this dying mall. Its shops are now more attractive and bring in more crowds making the place livelier and more hip. Previously, the shops catered more to a niche crowd. Now, the shops house more current brands like Uniqlo and Bershka. There are also more eateries available now which will be sure to bring in even more crowds as the Bugis area is crowded even on weekdays.
Would recommend it if you love eating and absolutely have no idea what to eat.
When you first entered the mall, you would first see the open space. There was such a big open space that you may wonder why they did not build more shops in this mall. The mall being centrally located should have a high demand for shop spaces but instead, the mall management had chosen to go for character. The floors appeared to be higher than the usual floors in other shopping malls. The layout was not symmetrical.
I believed the mall management took into consideration of its close proximity to the arts scene in Singapore. Being near to the Laselle, Nanyang School of Fine Arts and SOTA, it must be different to draw in the artistic crowds. After the renovation, the mall seemed to be successful.
Another selling point in the mall was the number of restaurants in the mall. If I was not wrong, may be close to 50% of the shops were eating places. Singaporeans being Singaporeans, would be where they can find good food and judging from the people waiting for tables outside the restaurants, this mall may be having quite a few good restaurants.
I used to only frequent Koi Cafe which is just outside at its doors, but now, there are more food choices and one could be having issues on deciding on what cuisine to eat. Clothes retailers have also poured in after the renovation works, such as Uniqlo which totally attracts the crowd.
In addition, there is Film Garde in the premise where shoppers who can conveniently catch a movie after leisure shopping. The variety of films and timings available are limited, so do try your luck!
Taking the escalator up to the upper levels would give you the sense of scale of this mall. If you are afraid of hights, it would be best for you not to look down.
There are many eateries there and you'd be rather spoilt for choice. I came there only for ice cream and I cream I had. On my next visit, I will prowl for more things to write.
I think one of the plus points of Bugis+ is that they have really large retail stores - like Uniqlo, New Look, Aeropostale, Cotton On, Sephora, Lowry's Farm, P&B etc. There are more varieties, in terms of both style and price range. The highest floor seems pretty similar to what it was like before, filmgarde is still there, as well as many japanese and thai food restaurants (alongside with arcades and KTV)
There is also a linkway that transport the crowd from Bugis Junction directly to the second floor of Bugis+, and the linkway contains many interesting gift shops that are definitely worth your time.
But of course, this is still nothing much compared to the main shopping areas in Orchard, but it's good enough for Bugis. If only F21 and H&M came over - woah.
Bugis+ houses several power brands like Pull and Bear, Aeropostale, and even Bershka, and is somewhat of a mini ION to me, and I no longer have to travel that far out into town, as I can simply take a quick train ride to Bugis for my latest shopping fix.
There is also plenty of entertainment at Bugis+. There is a Filmgarde cineplex, which I find slightly expensive, but the sleek interior never fails to wow me. It also houses St. Games so it's easy to find something to entertain myself with there.
The list of eateries at Bugis+ is amazing as well. Bugis Junction's restaurants and food stores seem to have hit a stalemate, but the food at Bugis+ definitely brightens up the food scene at Bugis. With renowned restaurants like Astons, Cocoichibanya and Manhattan's Fish Market at Bugis+, it is as much of a food haven as it is a shopping haven.
A fantastic mall that has brightened up significantly ever since it's major revamp, and I must say, that was definitely the most successful mall revamp Singapore has seen in this past decade!
They have a brand new Bon Chon at the ground level where you can actually eat comfortably and have a wider menu, unlike the one at Orchard ION. There were so many pretty looking new eateries which I have never seen before. So L1-3 is basically food. Delicious eateries like Laksania, some Ireland's Potato, Taipei station all of which I have never seen before but look so inviting. And L4-5 onwards is fun.
Gong Cha Check
St Games Check
Credit has to go to The CapitaLand group who transformed a once dead mall into a vibrant paradise for young people.
My friend and I settled on Ireland's Potato at level four, just as we got off the escalator, also kinda lazy to explore the level farther. Having traveled to Cork, Ireland, I felt a little misled by the name of the restaurant. I had had their hotdog and fries with sour scream sauce, and was disappointed that it had felt a little inauthentic. Granted, the food was satisfying, but I would have probably enjoyed the meal more had I not been expecting genuine potatoes from Ireland. In spite of that, it was a decent meal considering how polite the servers were, and the environment, while not totally reflective of Ireland, was a comfortable one.