Hougang Mall is positioned as a trusted family mall with strong links to the community, building on its strong base of loyal customers from the immediate catchment of Hougang, Sengkang, Punggol and Serangoon districts. Hougang Mall was the first mall in AsiaMalls to participate in SPRING Singapore’s Customer Centric Initiative in 2007. The mall’s customer services ensure that shoppers enjoy a comfortable and convenient shopping trip. The novel ‘Kiddy cab strollers’ keep the young ones happy while mum gets her shopping done at the same time. With lockers placed on Basement 1 and Levels 3 and 4, shoppers get to enjoy hassle-free shopping. Kids enjoy outdoor thrills at the children’s playground on the Roof Deck. Shoppers also appreciate the availability of the comfortable nursing rooms, rental of umbrellas, use of wheelchairs, free Wi Fi access and the convenience of SISTIC ticketing services.