De Beers

De Beers is a family that dominates the diamond chain, with the brand's 120 year old slogan " a diamond is forever". It has active mining activity that draws natural diamonds from Botswana, South Africa, Namibia and Canada. Celebrities like Era Herzigove, Claire Forlani and Anna Friel have endorsed the diamonds. Opening in Singapore as the first store in South East Asia, each diamond that is above 0.2 carats, are also inscribed with de beers own microscopic marque, registered and individually cataloged.