Tamagotchis are peak nostalgia for 90s kids. And for the young’uns, a quintessential piece of Y2K tech if you’re going for that throwback vibe. To grab some goodies that showcase these adorable virtual pets housed in signature egg (AKA “tama” in Japanese)-shaped devices, make sure to hit up Tamagotchi Factory in Tokyo, Japan.
Freshly opened in November 2025, there are over a hundred varieties of tama-tastic merch on offer, including DIY stations where you can customise bags and accessories, as well as a fun fill-your-own bottle of tiny figurines.
Image credit: Tamagotchi Wiki
Think of Tamagotchi Factory as a merch wonderland for Tamagotchi fans. The concept store is decked out in bright colours and whimsical decor, themed after a toy factory and complete with conveyor belt set-ups. It’s giving industrial vibes, but make it kawaii.
There are over a hundred types of merch available, including accessories like keychains, badges, and pouches that can add a little touch of Tamagotchi into your daily ensemble. Of course, they also stock actual Tamagotchi devices so you can adopt a new virtual pet or two here.
The special edition Mezzo Piano Tamagotchi sports the fashion brand’s mascot, a bunny-eared little girl named Berrie-chan.
Image credit: u/TessEnRose via Reddit
Not only that, Tamagotchi Factory is where you’ll be able to find exclusive pre-releases before they hit general retailers. The current exclusive is a collaboration with Japanese children’s apparel brand, Mezzo Piano. It’s very pretty, pastel, and pink, so you can expect the same type of aesthetic in the collab Tamagotchi shells.
Bringing that toy factory element to life, Tamagotchi Factory also has dedicated spaces for you to customise merch to your liking. Choose from a variety of tote bags and pouches, and make it one-of-a-kind with embroidered patches of letters and your fave Tamagotchi characters.
Image credit: Tamagotchi Wiki
Accessories aside, the Mini Tama Special Bottle is a good way for Tamagotchi lovers to commemorate their visit, while also having a personalised collectible to display at home. For ¥3,828 (~S$31.90), you’ll get the bottle – egg-shaped, of course – as well as access to a wide range of adorable tiny figurines to fill it to the brim with.
Besides just miniature versions of known and loved Tamagotchi characters, other designs include candy, onigiri, and even…poop. Way to stay true to the gameplay of Tamagotchi! Those little critters do be poopin’.
Whether you’re an OG fan determined to stuff your luggage full of Tamagotchi loot or just want to explore a cute new activity in Tokyo, Tamagotchi Factory deserves a spot on your itinerary. The hands-on elements will also give you a great way to spend an afternoon, along with plenty of memorabilia to bring home.
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Cover image adapted from: Tamagotchi Wiki, u/TessEnRose via Reddit
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