Blinks, the countdown is officially on – we’re only 2.5 months away from BLACKPINK bringing their Deadline tour to Singapore on 29th November 2025. But if that seems like a lifetime away, there’s good news. The Rubify by JENNIE pop-up will be taking over CHAMBER at Wisma Atria, from 27th August to 3rd September 2025, to keep you hyped while awaiting the group’s arrival.
To celebrate the vinyl launch of JENNIE’s debut studio album, Ruby, Singapore will be 1 of just 6 cities in Asia to host a stop on the pop-up tour.
The space will be decked out with album art showcases, immersive installations, photo spots and plenty of exclusive merch – all designed to bring Jennie’s artistic vision to life.
Admission to the pop-up is free, and no pre-booking is required. Instead, the pop-up relies on the age-old ritual of on-site queuing only, so set your alarms for 11am.
The pop-up takes notes from the Ruby album’s inspiration: Shakespeare’s concept of the 7 stages of life – from birth and love to zenith and legacy. Expect to see curated zones that reflect these themes, kind of like stepping into JENNIE’s Pinterest board IRL.
Screenshot from: @melodynaw via Instagram
For a JENNIE-themed OOTD pic, strike a pose at the mirror wall that’s filled with lyrics from the Ruby album.
Image adapted from: @melodynaw & @jennierubyjane via Instagram
Fans had the chance to take pics with a blown-up version of the Ruby album cover during the pop-up’s LA pit stop in March. Fingers crossed that it’ll be at the Singapore stop too.
Image credit: @jennie_hq via Instagram
The LA pit stop also featured a giant JENNIE-fied wall decked out with gold-framed pictures of her album concept art. If it makes its way to Singapore, you definitely wouldn’t want to miss it.
Of course, the pop-up comes with its own exclusive Ruby merchandise. The collection includes the highly anticipated Ruby vinyl record, a plush astronaut toy inspired by the Like JENNIE MV, and even clothes and accessories worn by JENNIE during her concerts.
Screenshot from: @sonymusicsg via Instagram
I did a little stalking on Sony Music’s Instagram account and found out that JENNIE’s favourite merch from the collection happens to be the Complex Jennie Hoodie ($165), so maybe check that out first when you’re at the pop-up.
For something a little more wallet-friendly, there’s the Jennie Complex Cover x GAS Trading Card ($39) that’s limited to 1,000 cards per city. Plus, there are only 100 teal cracked foil cards that are exclusive to Singapore, each with a unique serial number. If the hoodies are a little too heavy on the wallet, run to the cards first for something extra exclusive.
CHAMBER (#03-24 to 29), a ready-to-wear lifestyle concept store, will be temporarily converted to host Rubify by JENNIE.
Getting there should be a breeze since Wisma Atria is directly connected to Orchard MRT station – just take exit 3 and follow the overhead signs that will lead you straight to the mall.
JENNIE herself may not be there physically, but with all those on-point installations and the pop-up’s commitment to the Ruby theme, you’ll still get a solid peek into the icon’s creative world. Just be sure to get your wallet ready for the experience.
Admission: Free
Date: 27th Aug-3rd Sep 2025
Time: 11am-9pm
More pop-ups to check out:
Cover image adapted from: @melodynaw & @jennie_hq via Instagram
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