China

Miniso Land In Shanghai Has Kuromi Blind Boxes, Anime Merchandise & K-Beauty Products

Miniso Land, Shanghai


China has recently become a popular holiday destination for Singaporeans due to its affordable food and picturesque scenery. Here’s one more place to add to the list of new things to do in Shanghai: Miniso Land.


What is Miniso Land?


Miniso Land is a 3-storey lifestyle store that sells anything from collectable merchandise to daily necessities. It’s Miniso’s 2nd largest flagship store in the world, and the 2,000sqm space is well-decorated with props and interactive elements featuring characters from their brand collaborations.


How do I get to the Miniso Land in Shanghai?



Image credit: @paploy.jt via Instagram

Miniso Land is located along the busy street of Nanjing Road, Shanghai. To get there, take metro Line 2 or 10 and alight at the East Nanjing Rd Station.

Hop on a 5.5-hour direct flight from Singapore to Shanghai aboard China Eastern Airlines, with tickets starting from $400. The place is then a 46-minute drive from the Shanghai Pudong International Airport.


Find official merchandise such as Disney & Sanrio


Image adapted from: 25个丸子, 上书房不打烊 via RED

Over at Miniso Land, you’ll be able to find official merchandise in collaboration with popular brands like Disney and Sanrio. Spot your favourite childhood characters like Winnie the Pooh, Hello Kitty and Loopy in plushies form. Or if you’re into the bag charms trend lately, there’s also the smaller keychain versions so you can carry the cuteness with you everywhere.

Image adapted from: C 很 T, Sela 色拉酱 via RED

Peanuts merchandise is also found in stores for fans of the white beagle and his scouts. Die-hard Potterheads, you can even get matching Harry Potter bags with your friends. It’s also a great way to tell people if you’re a spicy Slytherin or a creative Ravenclaw.

Image adapted from: C 很 T, 不想吃五花肉 via RED

Apart from plushies and keychains, the flagship store also sells themed daily necessities. Look cute even when lazing around the house with these adorable Kuromi home slippers and thermal cups. Stock up on cute school supplies such as notepads, stickers and pens.

For mommies, you can also find entertainment for the young ones, like the Minion-themed puzzle set.

Image adapted from: éclair, 不想吃五花肉 via RED

Anime-lovers, exclusive merchandise like badges and photo cards of popular manga series Spy x Family and Jujutsu Kaisen can also be found here. K-pop fans, especially those of Blackpink, can buy the plush version of their lightsticks if you can’t get your hands on the actual one. Other finds include pillows, fluffy keychains, and phone straps in the iconic 2 colours.


Try your luck at the blind box alley



Image adapted from: 君子轩 via RED

Given the recent craze over the Labubu series, we doubt the POP MART trend will die soon. Though there’s no sight of the sharp-toothed monster in Miniso Land, there are still many other characters to pick from to satisfy your blind box obsession.

Image adapted from: C 很 T via RED

Some blind box series you’ll be able to find are Stitch, Zootopia, and Mickey Mouse.


Beauty & skincare section


Image adapted from: 25个丸子, 上书房不打烊 via RED

Head on to the 2nd level of the store, where you’ll spot the beauty and skincare section. Miniso Land carries popular Korean and Japanese brands such as Peri Pera and Za Cosmetics.


Image adapted from: 上书房不打烊 via RED

Not forgetting about fragrances, you can shop from an extensive range of perfumes and reed diffusers, so it won’t just be you smelling fresh, but your house too.


Tons of themed photo ops


Image adapted from: @paploy.jt, @littlegabylin via Instagram

It won’t be a complete experience without snapping tons of photos with the adorable characters. Pose beside 3D posters, giant plushies and the various decorated set-ups around the store.


Meet your favourite characters at Miniso Land


Spice up your next Shanghai shopping adventure with a visit to Miniso Land. Even if you aren’t looking to purchase anything in the store, it’s still an adorable place to browse around when you’re near the area.

Address: No. 479 Nanjing East Road U479 Mall

For more attractions in China:


Cover image adapted from: 不想吃五花肉, Sela 色拉酱, C 很 T, raul7 via RED

Kelly Lai

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