We’re often told to go outside and “touch grass” or get our steps in, but more often than not, the only thing we get out of it is a sweaty bum, leaving us feeling unmotivated to keep our bodies moving. If you need a little motivation, Hello Kitty’s Move Lite Adventure by LTA, happening from 1st to 23rd November 2025, might just do the trick. Not only will you clock those steps, but you’ll also get the chance to score exclusive merchandise and prizes.
Image credit: @ltasg via Instagram
Hello Kitty’s Move Lite Adventure is a campaign launched by LTA that gives you extra reason to get up and about. The concept is simple: complete challenges to collect digital coins, which can be exchanged for rewards like special Hello Kitty merch, vouchers, and lucky draw slots.
It’s free to sign up, and those who do so before 30th September 2025 will earn 300 coins right off the bat. But you’ll want to take part in the 3 online and physical challenges to collect more coins.
Sharing is caring, and in this case, earning too. You’ll get an extra 20 coins for each friend who signs up using your referral code, capped at a maximum of 2,000 coins. You can also earn 20 coins when you share your achievement badges, with a total of 200 coins up for grabs.
Put your knowledge of Singapore’s public transport to the test through the Daily Quest, from 1st to 21st November 2025. Every day, a new question will appear – answer it correctly and you’ll be awarded coins based on how tough the question was. In theory, if you take part in the quest daily and get all the questions right, you could score up to 1,600 coins.
Clock in those steps with the help of the Virtual Run/Walk Challenge from 1st to 21st November 2025. All you have to do is hit 12 distance milestones that add up to 50km, and you’ll earn up to 2,100 coins. Even better – once you cross the first 3km mark, you’ll score official bragging rights in the form of a Hello Kitty e-certificate.
You’ll run into many scenic photospots along the way.
While it’s possible to hit those milestones on running tracks, you could also make use of this opportunity to check out all the hiking trails in Singapore at your own pace. From scenic walks at the Southern Ridges to the historic WWII spots of Fort Canning Park, the possibilities are endless.
Image credit: @ltasg via Instagram
Meanwhile, the Digital Stamp Rally from 7th to 21st November 2025 will be set up at 15 different MRT Stations for you to earn Hello Kitty digital stamps and coins. The exact MRT stations will be revealed at a later date – stay in the know by following LTA on Instagram.
Image credit: @ltasg via Instagram
Use your coins to claim exclusive Hello Kitty merchandise, which includes an ecobag, fridge magnets, and even an Adventure Challenge Medal.
Image credit: Hello Kitty’s Move Lite Adventure
But some of the most exciting merch to look out for are the surprise boxes, similar to the blind boxes that we all know and love. The Bag Charm (Surprise Box), for instance, can be redeemed using digital coins or purchased from $14.90/box.
Or, redeem your coins for either 10% or 30% discount vouchers to save some money while you collect your fave merch. And if you’re the type to want something and get it ASAP, the lucky spin lets you use your coins to win instant prizes like Hello Kitty pins, eco bags, and vouchers.
Image adapted from: Beats & Nintendo
Only unused coins can be used to participate in the lucky draw, so if you’re aiming to win one of the grand prizes, you’ll have to hold onto your coins. That means not using them for the merch, instant spin, or to redeem vouchers.
50 coins are equivalent to 1 entry, with no capped limit on the number of entries per individual. So you could just grind and get the maximum number of coins possible, thereby increasing your chances of striking gold.
There are 3 grand lucky draw prizes up for grabs – these include nifty tech gadgets like the Nintendo Switch OLED Model, Beats Studio Pro Iconic Sound headphones, and the Apple iPad 11 128GB model.
The entire challenge will come to a close at the Finale Event at One Holland Village on 22nd and 23rd November 2025, from 12pm to 8pm. There, you’ll be able to collect your hard-earned merchandise, snap some cute pics at their Hello Kitty Photobooth, and even take part in fun games and activities to score some exclusive freebies on the spot.
So the next time you need something to motivate you or your kiddos to get out of the house for some fresh air, why not take part in Hello Kitty’s Move Lite Adventure? With different challenges to take on, you can either start with the ones that catch your eye first or just go all out to accumulate as many coins as possible, increasing your chances of winning a grand prize.
For other activities in Singapore, check out:
Cover image adapted from: @ltasg via Instagram, Hello Kitty’s Move Lite Adventure
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