Kuman Thong man sells lottery tickets
Kuman Thong or “Golden Baby” figures are revered in Thailand. Many believe that these little ghost dolls will bring luck and fortune into their homes – families have dedicated shrines to the “child” where they offer food and drinks.
In the midst of the pandemic, many are in need of some extra luck. However, they probably didn’t go to the same extent as this Thai man, who transformed himself into an actual Kuman Thong.
Here are the factors that drove the man to morph into a ghost doll IRL.
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Man dresses up as ghost-doll to boost sales
Mr. Boonreung a.k.a the human-ghost-doll was found covered in baby powder with “lucky” numbers written on his forehead, chest, and legs in front of Raan Sanim Vintage store in Petchabhun.
The masterminds, besides Mr Boonreung the human kuman thong, were none other than these 2 individuals. A lottery ticket shop owner, Ms. Vachiraya Khongkarat and Raan Sanim Vintage store’s owner, Mr. Tanachai Chusong.
Noticing that many Thais have been trying their luck with lottery tickets during Covid-19, the trio decided on a comical and “auspicious” approach to selling Ms. Khongkarat’s lottery tickets.
Some numbers written on his body were taken from car licence plates
Image credit: Ruroj Phranakhon (Left), Philip J Coggan (Right)
Image credit: Ruroj Phranakhon
According to Naewna, this man’s photos were originally shared by Facebook user, Ruroj Phranakhon.
Netizens await more lucky numbers
Whilst Mr. Boonrueng attempts to bring more “fortune” for lottery buyers, netizens are eagerly waiting for more “lucky” lottery numbers.
Screenshot: Ruroj Phranakhon
Translation: Waiting for our next lucky numbers.
Screenshot: Ruroj Phranakhon
Translation: Lucky numbers will appear for sure. Lol.
Screenshot: Ruroj Phranakhon
Translation: Sales are going to go up because of Covid-19
Dressing up to boost sales
The story of this real life Kuman Thong is pretty entertaining, but we should applaud the trio’s effort to upsell their business in a lighthearted way.
As Covid-19 directly impacts the footfall of small businesses, we’re glad they have remained positive.
Have you seen any other creative ways to boost sales recently? Share your findings in the comments below.
Thai superstition in pop culture:
Cover images adapted from: Ruroj Phranakhon (Left), Philip J Coggan (Right)
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