{"id":8170,"date":"2024-05-24T16:07:58","date_gmt":"2024-05-24T08:07:58","guid":{"rendered":"https:\/\/thesmartlocal.com\/vietnam\/?page_id=8170"},"modified":"2024-05-24T16:07:58","modified_gmt":"2024-05-24T08:07:58","slug":"aboutus","status":"publish","type":"page","link":"https:\/\/thesmartlocal.com\/vietnam\/aboutus\/","title":{"rendered":"About Us"},"content":{"rendered":"<h3><strong>About The Smart Local:<\/strong><\/h3>\n<hr \/>\n<p><em><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-253260\" src=\"https:\/\/thesmartlocal.com\/wp-content\/uploads\/2022\/08\/IMG05961-1-min.jpg\" alt=\"thesmartlocal editorial\" width=\"7722\" height=\"5151\" srcset=\"https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min.jpg 7722w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-300x200.jpg 300w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-1024x683.jpg 1024w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-150x100.jpg 150w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-768x512.jpg 768w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-1536x1025.jpg 1536w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-690x460.jpg 690w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-750x500.jpg 750w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-310x207.jpg 310w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-400x267.jpg 400w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-210x140.jpg 210w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-90x60.jpg 90w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2022\/08\/IMG05961-1-min-480x320.jpg 480w\" sizes=\"auto, (max-width: 7722px) 100vw, 7722px\" \/><br \/>\nThe editorial team, who are behind the articles you see on our website!<\/em><\/p>\n<p>TheSmartLocal is an independent new media publisher that locals trust for hyper-local information on what to do in and out of Singapore. Apart from our website traffic and ranking very high in searches, we have huge followings on the 5 largest digital platforms in Singapore &#8211; YouTube, Facebook, Instagram, Telegram, and TikTok.<\/p>\n<p>We create high-quality hyperlocal content for our viewers, which in turn attracts advertisers who like our brand-safe and positive image. We provide a one-stop service to clients. We help ideate and conceptualise campaigns, create content assets through editorial and video, and then distribute these to relevant channels in our ecosystem. Other services include white-label content work, social media management and ad optimisation services.<\/p>\n<p>Today, TheSmartLocal&#8217;s network reaches over 1 in 2 Singaporeans each month, and our group collectively hits over 20 million pageviews monthly. Businesses looking to work with us can check out our <a href=\"\/advertise\" target=\"_blank\" rel=\"noopener noreferrer\">advertising\u00a0<\/a>services. Apart from TSL, we&#8217;ve also grown a large ecosystem of brands under the TSL Media Group with their own specialised target audiences.<\/p>\n<p><strong>Publishing brands:<\/strong><\/p>\n<ol>\n<li><a href=\"http:\/\/thesmartlocal.com\">TheSmartLocal<\/a> &#8211; Hyperlocal lifestyle<\/li>\n<li><a href=\"http:\/\/eatbook.sg\" target=\"_blank\" rel=\"noopener noreferrer\">Eatbook.sg<\/a> &#8211; Hyperlocal food<\/li>\n<li><a href=\"http:\/\/mustsharenews.com\" target=\"_blank\" rel=\"noopener noreferrer\">MS News<\/a> &#8211; Hyperlocal news<\/li>\n<li><a href=\"http:\/\/zula.sg\" target=\"_blank\" rel=\"noopener noreferrer\">ZULA<\/a> &#8211; Hyperlocal female lifestyle<\/li>\n<li><a href=\"http:\/\/wiki.sg\" target=\"_blank\" rel=\"noopener noreferrer\">Wiki.sg<\/a> &#8211; Hyperlocal facts<\/li>\n<li><a href=\"http:\/\/TSLMedia.sg\" target=\"_blank\" rel=\"noopener\">TSLMedia.sg<\/a> &#8211; Hyperlocal B2B news in marketing\/advertising<\/li>\n<li><a href=\"http:\/\/Uchify.com\" target=\"_blank\" rel=\"noopener\">Uchify.com<\/a> &#8211; Hyperlocal home &amp; living news<\/li>\n<li><a href=\"https:\/\/telegramco.sg\/\" target=\"_blank\" rel=\"noopener noreferrer\">TelegramCo.sg<\/a> &#8211; 450,000+ Hyperlocal follower network<\/li>\n<\/ol>\n<p><strong>Tech brands:<\/strong><\/p>\n<ol>\n<li><a href=\"http:\/\/insightsrn.com\" target=\"_blank\" rel=\"noopener noreferrer\">InsightsRN<\/a> &#8211; Data analytics tech<\/li>\n<li><a href=\"http:\/\/tsloffice.com\" target=\"_blank\" rel=\"noopener noreferrer\">NeuHR.com<\/a> &#8211; HRM tech<\/li>\n<\/ol>\n<hr \/>\n<h3><strong>Investor Relations:<\/strong><\/h3>\n<hr \/>\n<p>We have created more than 20 different revenue streams &#8211; including revenue in overseas markets and from E-commerce. We are open to listening to any investment or acquisition opportunities, and have shared our investor deck with big-name global and local players who have sought us out. If the right offer comes along, we&#8217;ll be interested in discussing terms. If you are an investor, feel free to get in touch with our founder Bryan directly <a href=\"mailto:bryan.choo@thesmartlocal.com\">here<\/a>.<\/p>\n<hr \/>\n<h3><strong>Corporate Partnerships<\/strong><\/h3>\n<hr \/>\n<p>TSL also regularly helps companies by conducting workshops on social media content creation and we do speaking engagements such as the following at events.<\/p>\n<div class=\"video-container\">\t\t\t\t\t\t\t<lite-youtube videoid=\"IiS9L-YfYkw\" playlabel=\"Creating Content: From Agency to Publisher\"><\/lite-youtube>\n\t\t\t<\/div>\n<hr \/>\n<h3><strong>Key Statistics for TSL Media:<\/strong><\/h3>\n<hr \/>\n<p><strong>Reach:<\/strong><\/p>\n<ul>\n<li>Monthly website views: 20 million pageviews<\/li>\n<li>Monthly Facebook reach: 20 million+<\/li>\n<li>Facebook followers: 1,577,873+<\/li>\n<li>YouTube subscribers: 551,060+<\/li>\n<li>Instagram followers: 360,143+<\/li>\n<li>Telegram followers: 474,378+<\/li>\n<li>TikTok followers: 160,128+<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-140775\" src=\"https:\/\/thesmartlocal.com\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-1024x768.jpg 1024w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-300x225.jpg 300w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-150x113.jpg 150w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-768x576.jpg 768w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-613x460.jpg 613w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-667x500.jpg 667w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-310x233.jpg 310w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-400x300.jpg 400w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-187x140.jpg 187w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-90x68.jpg 90w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be-445x334.jpg 445w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/15712349-83a0-4f46-bc6b-54f5b26482be.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<em>Running a Facebook livestream.<\/em><\/p>\n<p><strong>Services:<\/strong><\/p>\n<ul>\n<li>Campaign Conceptualisation<\/li>\n<li>Data Insights<\/li>\n<li>Editorial Coverage<\/li>\n<li>Photography Asset Creation<\/li>\n<li>Video Production and Marketing &#8211; YouTube\/Facebook<\/li>\n<li>Event Organisation &#8211; Live Activations<\/li>\n<li>Talents &amp; Hosting<\/li>\n<li>Digital Media Consultation<\/li>\n<li>Custom Publishing<\/li>\n<li>KOL Marketing<\/li>\n<li>Full Post Coverage Analytics Reports<\/li>\n<li>Telegram distribution<\/li>\n<li>Social media management<\/li>\n<li>E-commerce<\/li>\n<li>Regional marketing<\/li>\n<\/ul>\n<hr \/>\n<h3><strong>Timeline &amp; Milestones:<\/strong><\/h3>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-140774\" src=\"https:\/\/thesmartlocal.com\/wp-content\/uploads\/2020\/07\/tsl-sg-1024x499.jpg\" alt=\"\" width=\"1024\" height=\"499\" srcset=\"https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-1024x499.jpg 1024w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-300x146.jpg 300w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-150x73.jpg 150w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-768x374.jpg 768w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-690x336.jpg 690w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-990x482.jpg 990w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-310x151.jpg 310w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-400x195.jpg 400w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-210x102.jpg 210w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-90x44.jpg 90w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg-480x234.jpg 480w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2020\/07\/tsl-sg.jpg 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><strong>Aug, 2012<\/strong> &#8211; TheSmartLocal.com is founded from Bryan&#8217;s bedroom.<\/li>\n<li><strong>Jan, 2013<\/strong>\u00a0&#8211; TheSmartLocal.com hits 100,000 unique visitors a month<\/li>\n<li><strong>June, 2013<\/strong> &#8211; TheSmartLocal expands to Malaysia.<\/li>\n<li><strong>Jan, 2014<\/strong>\u00a0&#8211; Our YouTube channel, TheSmartLocal TV is started.<\/li>\n<li><strong>Sep, 2014 &#8211;<\/strong> We launch news site <a href=\"https:\/\/mustsharenews.com\/\" target=\"_blank\" rel=\"noopener\">MS News<\/a>.<\/li>\n<li><strong>Jan, 2015<\/strong> &#8211; TheSmartLocal.com hits 1,000,000 unique visitors a month.<\/li>\n<li><strong>Feb, 2015<\/strong>\u00a0&#8211; TheSmartLocal expands to Australia.<\/li>\n<li><strong>June, 2015 &#8211;<\/strong> We launch food site <a href=\"http:\/\/Eatbook.sg\" target=\"_blank\" rel=\"noopener\">Eatbook.sg.<\/a><\/li>\n<li><strong>Dec, 2015<\/strong>\u00a0&#8211; TheSmartLocal Facebook hits a record 10 million reach a week.<\/li>\n<li><strong>Jan, 2016<\/strong> &#8211; TheSmartLocal hits 1 million YouTube views a month.<\/li>\n<li><strong>Dec, 2016<\/strong> &#8211; We launch female site <a href=\"http:\/\/ZULA.sg\" target=\"_blank\" rel=\"noopener\">ZULA.sg<\/a>.<\/li>\n<li><strong>Jan, 2017<\/strong> &#8211; TheSmartLocal hits 4 million pageviews a month.<\/li>\n<li><strong>Jan, 2017<\/strong> &#8211; TheSmartLocal hits 2.5 million YouTube views a month.<\/li>\n<li><strong>Feb, 2018<\/strong> &#8211; We run our first event, GlowBeat x SCAPE.<\/li>\n<li><strong>July, 2018 &#8211;<\/strong> Launch of\u00a0<a href=\"http:\/\/www.insightsrn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">InsightsRN<\/a>, our data analytics arm.<\/li>\n<li><strong>Sep, 2018 &#8211;<\/strong> &#8220;The $100 Nomad&#8221; is produced for Mediacorp. It is shown on national TV and on regional networks.<\/li>\n<li><strong>Nov, 2018<\/strong> &#8211; We win Media Brand of the Year at the Mumbrella Asia Awards, beating companies like VICE, CBNC and SCMP.<\/li>\n<li><strong>Jan, 2019 &#8211;<\/strong> Leasing of our SaaS solution TSLoffice.com as a project\/HR management system.<\/li>\n<li><strong>May, 2019 &#8211;<\/strong> We create a Telegram network and grow it from 0 to 300,000 followers across 11 channels.<\/li>\n<li><strong>July. 2019 &#8211;<\/strong> We launch across South East Asia in Thailand, Malaysia, Philippines, Vietnam and Indonesia.<\/li>\n<li><strong>June, 2020<\/strong> &#8211; We launch two e-commerce brands that become profitable in the first month.<\/li>\n<li><strong>2021 &#8211;<\/strong> Launch of <a href=\"http:\/\/Uchify.com\" target=\"_blank\" rel=\"noopener\">Uchify.com<\/a> and TSLMedia.<\/li>\n<li><strong>Dec, 2021<\/strong> &#8211; 8th straight year of increasing revenue. Extra bonuses given to staff.<\/li>\n<li><strong>2021 -2022<\/strong> &#8211; Creation of TikTok network over 8 markets. We now have over 20 branded and unbranded TikTok channels.<\/li>\n<li><strong>Q3 2022 &#8211;<\/strong> Launch of <a href=\"https:\/\/www.instagram.com\/plucked.sg\/\" target=\"_blank\" rel=\"noopener\">PLUCKED.sg<\/a> under <a href=\"https:\/\/tslmedia.sg\/tsl-startupfund\/\" target=\"_blank\" rel=\"noopener\">TSL&#8217;s start-up fund<\/a>.<\/li>\n<li><strong>Nov 2022 &#8211;<\/strong> Launch of One Week Love, our first reality TV-based network show.<\/li>\n<\/ul>\n<hr \/>\n<h3><strong>Our Story<\/strong><\/h3>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-81109\" src=\"https:\/\/thesmartlocal.com\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1.jpg\" alt=\"\" width=\"630\" height=\"382\" srcset=\"https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1.jpg 630w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1-300x182.jpg 300w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1-310x188.jpg 310w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1-330x200.jpg 330w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1-210x127.jpg 210w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1-90x55.jpg 90w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/b2ap3_thumbnail_image-1-480x291.jpg 480w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><br \/>\n<em>Our team back in 2016.<\/em><\/p>\n<p>TheSmartLocal was founded by\u00a0<a href=\"http:\/\/iambryanchoo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bryan Choo<\/a>, an entrepreneur with a passion for travel, food, writing and filmmaking. It may seem like a mixed bag of skills, but fortunately, he was able to apply all of these to the creation of TSL.<\/p>\n<p>He enjoyed using sites such as TripAdvisor but found out the reviews were all written by foreigners and thus, there was an opportunity for a more local voice. He felt it was locals who knew their country the best, but there was no publication that provided such a voice. In fact in that era, many people were saying Singapore was boring &#8211; which annoyed him greatly. Hence TheSmartLocal was created, to build a hyper-local resource from the inside out that locals and tourists could use.<\/p>\n<p>TheSmartLocal has since grown from a small blog into one of the most influential online media publishers in Singapore. We were fortunate to be joined by some very young and talented individuals, who have helped us get to where we are today. Today, we have 200 employees in the company. You can watch our <a href=\"https:\/\/www.youtube.com\/playlist?list=PLURCSyX4ldqnGlkHp0W2-e-LrlqREtK9A\" target=\"_blank\" rel=\"noopener noreferrer\">#lifeattsl videos on YouTube<\/a> to get more insight into our company culture.<\/p>\n<hr \/>\n<h3><strong>Our Early Press Coverage<\/strong><\/h3>\n<hr \/>\n<table class=\" aligncenter\" style=\"width: 100%; border-collapse: collapse; border-style: none;\">\n<tbody>\n<tr>\n<td style=\"width: 33.3333%; border-style: none;\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-81110\" src=\"https:\/\/thesmartlocal.com\/wp-content\/uploads\/2019\/06\/mediafeature1.png\" alt=\"As Featured On:\" width=\"312\" height=\"49\" srcset=\"https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature1.png 312w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature1-300x47.png 300w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature1-310x49.png 310w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature1-210x33.png 210w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature1-90x14.png 90w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/td>\n<td style=\"width: 33.3333%; border-style: none;\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-81111\" src=\"https:\/\/thesmartlocal.com\/wp-content\/uploads\/2019\/06\/mediafeature2.png\" alt=\"Yahoo, TechinAsia, e27, tnooz, etc\" width=\"312\" height=\"49\" srcset=\"https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature2.png 312w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature2-300x47.png 300w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature2-310x49.png 310w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature2-210x33.png 210w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature2-90x14.png 90w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/td>\n<td style=\"width: 33.3333%; border-style: none;\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-81112\" src=\"https:\/\/thesmartlocal.com\/wp-content\/uploads\/2019\/06\/mediafeature3.png\" alt=\"Singapore Reviews Malaysia Reviews\" width=\"312\" height=\"49\" srcset=\"https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature3.png 312w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature3-300x47.png 300w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature3-310x49.png 310w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature3-210x33.png 210w, https:\/\/thesmartlocal.com\/vietnam\/wp-content\/uploads\/2019\/06\/mediafeature3-90x14.png 90w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>Tech In Asia &#8211; &#8220;<a href=\"https:\/\/www.techinasia.com\/thesmartlocal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Be a Smarter Local With TheSmartLocal.com<\/a>&#8220;<\/li>\n<li>Yahoo &#8211; &#8220;<a href=\"https:\/\/sg.finance.yahoo.com\/news\/12-startups-asia-caught-eye-140020423.html\" target=\"_blank\" rel=\"noopener noreferrer\">12 Startups in Asia That Caught Our Eye<\/a>&#8220;<\/li>\n<li>e27\u00a0&#8211; <a href=\"https:\/\/web.archive.org\/web\/20170222012428\/https:\/\/e27.co\/thesmartlocal-offers-quality-reviews-on-restaurants-tourist-spots-and-shopping-establishments\/\">&#8220;TheSmartLocal offers quality reviews on restaurants, tourist spots and shopping establishments&#8221;<\/a><\/li>\n<li>TNooz &#8211; <a href=\"https:\/\/www.phocuswire.com\/TheSmartLocal-aims-to-eliminate-fake-reviews-and-adopts-blog-style-for-quality-reviews\">&#8220;TheSmartLocal aims to eliminate fake reviews and adopts blog style for quality reviews&#8221;<\/a><\/li>\n<li>webintravel &#8211; <a href=\"https:\/\/web.archive.org\/web\/20130517090555\/http:\/\/www.webintravel.com\/news\/wit-startup-the-smart-local--using-local-communities-to-build-trusted-review-sites-across-asia_3548\">&#8220;The Smart Local &#8211; using local communities to build trusted review sites across Asia&#8221;<\/a><\/li>\n<li>theonlinecitizen &#8211; &#8220;<a href=\"http:\/\/www.theonlinecitizen.com\/2013\/03\/thesmartlocal-fast-growing-local-review-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">TheSmartLocal \u2013 The fast growing local review site<\/a>&#8220;<\/li>\n<\/ul>\n<hr \/>\n<h3><strong>Industry Press Coverage<\/strong><\/h3>\n<hr \/>\n<ul>\n<li>Mumbrella Asia &#8211; <a href=\"https:\/\/www.mumbrella.asia\/2017\/09\/smart-local-creates-4-minute-teen-romance-canon\" target=\"_blank\" rel=\"noopener noreferrer\">The Smart Local creates 4-minute teen romance for Canon<\/a><\/li>\n<li>Mumbrella Asia &#8211; <a href=\"https:\/\/www.mumbrella.asia\/2019\/01\/singaporean-boyfriends-gently-mocked-in-film-promoting-vod-korean-soap-operas\" target=\"_blank\" rel=\"noopener noreferrer\">Singaporean boyfriends gently mocked in film promoting VOD Korean soap operas<\/a><\/li>\n<li>MumbrellaAsia &#8211; <a href=\"https:\/\/www.mumbrella.asia\/2019\/10\/meme-obsessed-ah-bengs-the-stars-of-new-film-for-singapores-central-provident-fund\" target=\"_blank\" rel=\"noopener noreferrer\">Meme-obsessed \u2018Ah Bengs\u2019 the stars of new film for Singapore\u2019s Central Provident Fund<\/a><\/li>\n<li>MumbrellaAsia &#8211; <a href=\"https:\/\/www.mumbrella.asia\/2018\/11\/winning-work-how-the-smart-local-harnessed-the-power-of-positivity\" target=\"_blank\" rel=\"noopener noreferrer\">Winning work: How TheSmartLocal harnessed the power of positivity to beat the big media players<\/a><\/li>\n<li>Marketing Interactive &#8211; <a href=\"https:\/\/marketing-interactive.com\/thesmartlocal-launches-youtube-drama-series-inspired-by-netflix-s-black-mirror\">TheSmartLocal launches YouTube drama series inspired by Netflix&#8217;s &#8216;Black Mirror&#8217;<\/a><\/li>\n<li>Marketing Interactive &#8211; <a href=\"https:\/\/www.marketing-interactive.com\/mccy-unveils-netflix-bandersnatch-style-interactive-youtube-film\" target=\"_blank\" rel=\"noopener noreferrer\">MCCY unveils Netflix Bandersnatch style interactive YouTube film<\/a><\/li>\n<li>TODAY: <a href=\"https:\/\/www.todayonline.com\/big-read\/big-read-short-who-wants-be-youtube-star\" target=\"_blank\" rel=\"noopener noreferrer\">The Big Read in short: Who wants to be a YouTube star?<\/a><\/li>\n<li>AsiaOne &#8211; <a href=\"https:\/\/www.asiaone.com\/digital\/top-trending-youtube-videos-singaporeans-watch-2019\" target=\"_blank\" rel=\"noopener noreferrer\">These are the top YouTube videos Singaporeans have been watching in 2019<\/a><\/li>\n<li>CampaignAsia &#8211; <a href=\"https:\/\/www.campaignasia.com\/article\/the-future-of-lifestyle-publishing\/462178\" target=\"_blank\" rel=\"noopener\">The future of lifestyle publishing<\/a><\/li>\n<\/ul>\n<p>If you would like to get in touch with us, you can\u00a0<a href=\"\/contactus\">contact us here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About The Smart Local: The editorial team, who are behind the articles you see on our website! TheSmartLocal is an independent new media publisher that locals trust for hyper-local information on what to do in and out of Singapore. Apart from our website traffic and ranking very high in searches, we have huge followings on<a href=\"https:\/\/thesmartlocal.com\/vietnam\/aboutus\/\">Continue reading <span class=\"sr-only\">&#8220;About Us&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"coauthors":[4229],"class_list":["post-8170","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us - TheSmartLocal Vietnam - Travel, Lifestyle, Culture &amp; Language Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thesmartlocal.com\/vietnam\/aboutus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - TheSmartLocal Vietnam - Travel, Lifestyle, Culture &amp; Language Guide\" \/>\n<meta property=\"og:description\" content=\"About The Smart Local: The editorial team, who are behind the articles you see on our website! 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