Swensen’s launches chicken ice-cream


Many successful brands have one thing in common. They adopt good marketing strategies in driving their business’s growth and communicating their outstanding features to expand their customer base.

However, in a digital era where people spend most of their time on social media, virality seems to be more essential than anything else.

It seems like businesses have picked up on this, and are even playing along. Let’s take the following faux ‘marketing war’ between Swensen’s and KFC in Thailand as an example.

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Swensen’s VS KFC in viral Facebook posts


On 18th April 2022, an online battle between Swensen’s and KFC became talk of the town among Thai netizens after the story of a “battle” was uploaded on a Facebook page, หยุดเผือกไม่ได้จริงๆ.

The ‘marketing war’ took place after Swensen’s announced the launch of its new menu, ‘chicken ice-cream’, on its Facebook page, We Love Swensen’s,

Swensen's VS KFC
Image credit: We Love Swensen’s

Later, KFC hilariously shaded in response to the ice-cream’s brand’s announcement claiming that “KFC has real chicken that won’t melt” in its Facebook post.

Swensen's VS KFC
Image credit: KFC

The hype then circulated further when Swensen’s shaded KFC back with a post and caption read “Though our chicken isn’t real, it’s so delicious that no bones are left”.

Swensen's VS KFC
Image credit: We Love Swensen’s

The two brands also went head to head with each other in a public comments section.

Image credit: หยุดเผือกไม่ได้จริงๆ

Translation: 

KFC: I hope your chicken ice-cream is sold out before it melts.

We Love Swensen’s: It sold out so quickly that it forgot to melt. XOXO


Netizens agree that KFC lost the battle


After the post went viral – garnering over 26K likes and 34K shares – many netizens agreed that KFC lost the battle.


Screenshot: หยุดเผือกไม่ได้จริงๆ

Translation: KFC lost this battle. LOL

One netizen commented that KFC lost the battle.


Screenshot: หยุดเผือกไม่ได้จริงๆ

Translation: I’m on the winner’s side.

Another netizen shared that he’s on the winner’s side.


Screenshot: หยุดเผือกไม่ได้จริงๆ

Translation: They’re cutely rounded.

One Facebook user even posted the picture of the chicken ice-cream she had bought and praised its cuteness in the comments section.


Throwing shade each other works


From the post, it’s obvious that throwing shades is another perfect marketing strategy that attract many netizens’ attention well.

Now, we hope that KFC will be able to reclaim its victory in the next marketing battle with Swensen’s.


Cover images adapted from (L-R): We Love Swensen’s, KFC

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