Siam Center celebrates Pride Month from 15 June

When the month of June rolls around, it traditionally heralds a celebration of love regardless of labels. In recent years, metropolitan Bangkok has been known to kick into full swing for Pride Month festivities, flying the rainbow flag high.

But if you’re wondering where to head to for meaningful live shows, bazaars, BL series screenings in a secret theatre and IG-spots with rainbows splashed all over them, look no further than Siam Center.

Here’s what locals and tourists can expect if they’re headed to the Siam shopping district this June. *spoiler alert* We hope you adore rainbows as much as we do.

More stories on Siam malls:

Rainbow walkways and neon photobooths in Siam Center

As an act of solidarity with those who’re celebrating freedom of expression and love this year, Siam Center is sparing no effort in decking out the mall in all the colours of the rainbow – from its entrances to the walking paths in front of LUSH.

Eagle-eyed visitors will also spot neon rainbow photo booths which showcase trinkets on sale this Pride Month from the vendors.

After snapping shots in your preferred themed installations – or printing pics in person in PICAPICA photobooths – you may be feeling just a lil’ thirsty, if you get what we mean.

Be sure to drop by the event area for free cotton candy stalls, ice-blended rainbow slushies and live shows – helmed by this squad of fiery hot and confident dancers slayin’ the stage.

Image credit: Siam Center

To liven up the shared spaces in the mall, we think these shows will surely bring a lot of talking points across in a humorous and dynamic way.

Secret theatre with BL show screenings

Speaking of art, there’s also no better way to tug at the heartstrings like screenings of beloved Thai BL series that have racked up thousands of global fans to date.

And here’s the kicker, guests will be housed in a “secret theatre” to watch 6 famous BL TV series in full HD display from wall-to-wall projectors on Floor 1 of the mall.

Expect special director’s cuts that’ve never been screened before at Domundi x Siam Center’s The Secret Theatre, and collectible souvenirs for fans throughout the 3 weeks of screenings from 15th June to 3rd July 2022.

Psst. Here’s the list of 3 BL series – adapted from web novels – that will be shown:

In case you’re planning a trip down, we’d recommend packing a few boxes of tissue as they are pretty squeal-inducing, but those tear-jerking scenes are sure to get you nonetheless.

Free pride oil for tourists at the G floor counter

Image credit: Siam Center

Rainbows are engineered to put a smile on our faces. Seeing such vibrant, different colours come together is a wonderful message of unity, especially in a mall that’s as iconic to Bangkok’s central shopping district as Siam Center.

In the spirit of pride month, from 15th June to 3rd July, shoppers at Siam Center can expect a ton of exclusive freebies with purchase via this promo:

Pride Promotion

  • ฿1,500 (~USD45) worth of PRIDE items – Free PRIDE oil¹ worth ฿290 (~USD10.45)

¹One redemption per person, per day only. Limited to 50 redemptions per day (950 available).

For overseas guests, do remember to snag a free Tourist Card before you hit the malls, which grants you an array of discounts and rebates.


You’ll also be entitled to 1 x PRIDE oil, if you’re a tourist and have applied for the card at the Siam Center redemption counter on the G floor. If you already have a card, do remember to show it to the staff, to claim your free gift.

Siam Center
Opening Hours: 10AM – 10PM, Daily
Address: 979 Rama I Rd, Pathum Wan, Pathum Wan District, Bangkok 10330
Telephone: +66 2 658 1000
Siam Center’s website | Google Maps

So if you’re planning a trip down this June to central Bangkok, don’t be too surprised if you see rainbows lighting your way to a joyous celebration of love, art and freedom of expression.

Score a free Tourist Card & pride oil at Siam Center.

This post was brought to you by Siam Center.

Cover image adapted from: TheSmartLocal

Enjoying The Smart Local Thailand? Follow us on Facebook and Instagram for more stories like this.