Roadside Hawker Dons Bikini Apron, Daily Sales Go Up By ~67%

Roadside hawker dons bikini apron

“If you’ve got it, flaunt it” seems to no longer be just an encouraging statement about fashion. The saying now also seems to empower business owners who are able to draw customers using their appearance, like this muscular bread vendor.

It seems that more business owners are following suit.

Take this roadside garland seller, who applied to the sales tactic and ended up boosting her daily revenue.

Hawker’s sales increase by ~67%

On 6th February 2022, Thai news outlet, Sanook, posted an image of a roadside hawker clad in a bikini apron in Buriram.

bikini apron
Image credit: Sanook

The image was accompanied by an article that explains the hawker, Ms. Pathum Jaipho, is actually a Thai folk theatre performer who took to selling knick-knacks as the situation rendered her troupe unable to perform.

Ms. Jaipho has been selling fresh fruits and rice crackers at the same intersection for the past six months, where she saw ฿1,200 (~USD36) in daily profits.

bikini apron 2
Image credit: Sanook

Wanting to boost her sales, Ms. Jaipho ordered a bikini apron online for ฿180 (~USD5).

Now, she reaps in an average of ฿2,000 (~USD61) in daily profits.

bikini apron 3
Image credit: Sanook

Netizens empathise with roadside hawker

We’re not surprised that this new outfit has helped boost Ms. Jaipho’s sales.

Think about it, you’ve been driving for a while and suddenly realise you’re hungry. Would your eyes be more drawn to a seller in all-black selling bananas, or a bikini-clad salesperson?

Seems like other netizens also resonated with the new tactic – one even ventured to joke about advertising laws.

sanook comment Image credit: Sanook

Translation: Be careful, you may get arrested for false advertisement.

Though we may have initially laughed at this seller’s unconventional sales tactic, it’s also worth noting that Ms. Jaipho implemented this new strategy to improve her circumstances.

With multiple people and their livelihoods affected by the current situation, some of them shared some words of encouragement with this roadside hawker.

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Image credit: Sanook