ICONSIAM is one of the most massive shopping malls in Asia – located on the Chaophraya River, the whole complex covers 525,000 sqm. The complex holds so many dining and shopping outlets that it’s divided into sub-malls: SOOKSIAM, SIAM Takashimaya and ICONLUXE

You can easily spend a whole day browsing through the entirety of the mall, but it’s sometimes it’s hard to pick a starting point – we’ve created a guide to ICONSIAM for exactly that purpose.

SOOKSIAM – Indoor floating market 

Located on level G of the department complex, SOOKSIAM brings all the adventure and vibrance of floating markets – minus the brutal heat and occasional floods. It’s an indoor and stationary floating market for those who love walking through markets, where all the food boats are always parked to the side.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreTraditional Thai house
Image credit: JS Go Holiday

The market’s design is rooted in traditional Thai architecture and art from all over the country – it is intended to display the many artisanal styles across the nation. 

Authentic Thai cuisine

With the amount of Thai restaurants across the globe, it’s no surprise that people come to Thailand excited to try locally-made cuisine. SOOKSIAM in ICONSIAM has tonnes of dining options with dishes from all over the country – such as Pad Thai, Roti, and Thai curries

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreYou won’t miss the chance of traditional Thai music and Kuaw Teow Ruea or ‘boat noodles’
Image credit: @isawo2000, @karen.the.foodie

Over 40 years ago, boat hawkers usually paddle around in small canals around Bangkok and stopped by with their boats from door to door selling food – from noodles, fruits, to beverages. 

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreImmobile boats with fruits and beverages
Image credit: @travellescape

Basically, it’s food hawking but on boats – with the added convenience air conditioning and not having to board and disembark tiny boats on canals.

Shopping for handicrafts

The floating market has more than just dining options – SOOKSIAM also presents numerous cultural souvenirs that you can take home to your loved homes.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreHandmade clay pots at SOOKSIAM
Image credit: ICONSIAM

Like the architectural design, the handicrafts come from all of Thailand’s four regions – Central, South, North and Northeast.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Handcrafted bag made from straws and dyed decorated with a ‘Yak’ or ‘Thai giant’
Image credit: @patt_handmade

Besides the handicrafts, there are also stores that specialise in chic Thai-style clothing suitable for our hot and humid climate

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: Chickawa

Address: 299 Charoen Nakhon 5 Alley, Khlong Ton Sai, Khlong San, Bangkok 10600
Opening Hours: 10AM – 10PM Daily
Telephone: +66-2-437-0711
Website | Google Maps

SIAM Takashimaya – One of Japan’s Iconic store in Thailand

Takashimaya is a well-known department store in Japan that has branches across Asia – its first expansion into Thailand is SIAM Takashimaya in ICONSIAM. 

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreImage credit:

The store is seven levels high and has everything – from name brands, groceries and dining options straight from Japan – it’s basically a one-stop-shop for those looking to buy Japanese products while experiencing the nation’s shopping culture.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreFor Japanese food fanatics, it’s almost like a Japanese food market – like the ones typically on the bottom floor of Japanese Takashimayas
Image credit:

Japanese food and desserts

Those who miss walking along the narrow streets of Japan for that perfect restaurant where you can sit right at the bar, SIAM Takashimaya captures the sentiment. For example, they have an OkonomiyakiJapanese-style pizza – countertop restaurant like in Japan. 

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreImage credit: Welovetogo 

Kyoto Uji Saryo at SIAM Takashimaya is the only premium matcha cafe in Thailand, where green tea enthusiasts can ndulge in grade-A soft serve and Japanese pastries made with the utmost ingredients.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreIn addition to soft serve ice cream with toppings, Kyoto Uji Saryo also serves a Baby Castella Parfait that comes in different flavours – Mix for ฿195 (~USD6.42), Plain for ฿185 (~USD6.09), Matcha for ฿205 (~USD6.75)
Image credit @coucou1996

An added bonus: the restaurant also offers some top-notch Somen, thin and dainty noodles in bone broth.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreSoy Milk Pork Somen, ฿195 (~USD) for mini and ฿260 (~USD) for a big portion
Image credit: Chanakan Mint Manupipatphong

Japanese name brands

At SIAM Takashimaya, they also got the latest fashion from some of Japan’s name brands like Snidel and Akira Naka – from pre-collections, sales and winter clothes. 

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreJapan’s clothing is known for their minimalistic style and high quality clothing.
Image credit: @___musicgal___, @aka._.aya


ICONSIAM: BKK’s Ultra-Luxe Shopping CentreShop at one of the most popular Japanese brands, Snidel.
Image credit: @snidel_yuuri, @nu_0530_

Siam Takashimaya Department Store
Address: 299 Charoen Nakhon 5 Alley, Khlong Ton Sai, Khlong San, Bangkok 10600
Opening Hours: 10AM – 10PM Daily
Telephone: +66-2-011-7500
Website | Google Maps

ICONLUXE – designer brands

Located close to the riverside, ICONLUXE covers three levels – Level G, level M and level 1. The subsection of ICONSIAM holds only hi-so and luxurious name brands from all over the world.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreLouis Vuitton Designer Trunk
Image credit: @designercommunity

Whether you’re shopping for labels or love – #tb to 2006 – this mall has it all; that is, if affection comes in the form of Cartier love bracelets.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreThe section is covered with golden decorations that shout posh
Image credit: @helloth_official

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreFancy name brand lovers can enjoy shopping without going to travelling anywhere else outside of Thailand
Image credit: ICONSIAM 

Address: 299 Charoen Nakhon 5 Alley, Khlong Ton Sai, Khlong San, Bangkok 10600
Opening Hours: 10AM – 10PM Daily
Telephone: +66-2-011-7500
Website | Google Maps

Bonus: Apple Store – First one in Thailand

The Apple Store at ICONSIAM is the first and only Apple Store in the country. It was ranked at the fourth more beautiful Apple Stores in the world in 2019 and is located on the second level of the ICONSIAM complex. 

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreWith a terrace to check out Bangkok’s city view from the top
Image credit: ICONSIAM

The whole building comprises only 1 level and it kind of gives off an intergalactic vibe with its design.

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreIt has panoramic views of Bangkok’s skyscrapers
Image credit: @macacine 

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreWith tables and stools to sit and try out new apple products
Image credit @arnon.av

Address: 299 Charoen Nakhon 5 Alley, Khlong Ton Sai, Khlong San, Bangkok 10600
Opening Hours: 10AM -10PM Daily
Telephone: +66-2-437-0711
Website | Google Maps

ICONSIAM’s massive selection 

ICONSIAM is not only a shopping mall for window shopping but also a complex that has a variety of spots to see and do. 

If you are unsure what to do around Bangkok, ICONSIAM is almost like a cultural playground for shopping and dining. Besides luxurious brands, many can still enjoy delicious food and a lot of walking.

More on spots to check out around Thailand:

Cover images adapted from: ICONSIAM (Top Left & Bottom Left), @travellescape (Top Right), @zee_appel (Bottom Right)

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