Guide to ICONSIAM Mall


ICONSIAM Mall is one of the most massive malls in Asia, as well as Bangkok’s newest and hottest place to shop. Designed to invoke a sense of modern Thainess, the complex is shaped like a krathong, one of Thailand’s most iconic symbols. Inside, the interiors are subtly adorned with Thai patterns.

With so many dining and shopping options here, you could easily feel paralyzed by all the choices. This guide will help you with getting exactly what you’re looking for at ICONSIAM mall. Whether that’s the indoor floating market SOOKSIAM, Japanese shopping at SIAM Takashimaya, luxury goods at ICONLUXE, or just a fine meal on the Chao Phraya riverfront, you’ll have it heere.


SOOKSIAM – Indoor floating market perfect for first time visitors to Thailand


Floating markets are one of the most popular reasons to visit Thailand and it’s not hard to see why. A market teeming with history and street food while being instagrammable? But if you’re used to pristine air-conditioned supermarkets then it might be intimidating. 

SOOKSIAM, however, brings all the adventure and vibrance of floating markets – minus the brutal heat and occasional floods. Located on the G floor, SOOKSIAM is an indoor and stationary floating market for those who love walking through markets. Here, you’ll find the food boats are always parked to the side.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: JS Go Holiday via Facebook

The market’s design is rooted in traditional Thai architecture and art from all over the country – it is intended to display the many artisanal styles across the nation. 

So you can have all the good vibes without any of the bad gripes. 


Enjoy authentic Thai cuisine by the river like in the olden days


With the amount of Thai restaurants across the globe, it’s no surprise that people come to Thailand excited to try locally-made cuisine. SOOKSIAM in ICONSIAM Mall has tons of dining options with dishes from all over the country – such as pad thai, roti, and Thai curries.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: @isawo2000, @karen.the.foodie via Instagram

Over 40 years ago, boat hawkers usually paddle around in small canals around Bangkok and stopped by with their boats from door to door selling food – from noodles, fruits, to beverages. 

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: @travellescape via Instagram

Basically, it’s food hawking but on boats – with the added convenience of air conditioning and not having to board and disembark tiny boats on canals.


Regional handicrafts make perfect gifts for your family and friends


The floating market has more than just dining options – SOOKSIAM also presents numerous cultural souvenirs that you can take home to decorate your home or as a nice souvenir for your family and friends.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit:
ICONSIAM via Facebook

Like the architectural design, the handicrafts come from all of Thailand’s four regions – Central, South, North and Northeast.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: @patt_handmade via Instagram

Besides the handicrafts, there are also stores that specialise in chic Thai-style clothing suitable for our hot and humid climate.


SIAM Takashimaya – the Thai debut of one of Japan’s most iconic stores


Takashimaya is a well-known department store in Japan that has branches across Asia – its first expansion into Thailand is known as SIAM Takashimaya at ICONSIAM Mall. 

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit:
iReview.in.th via Facebook

The store spans 7 floors and has everything from name brands, groceries and dining options straight from Japan – it’s basically a one-stop-shop for those looking to buy Japanese products as if they were in Japan!


Authentic Japanese foods with storefronts plucked out of Japan, but with Thai prices


Those who miss walking along the narrow streets of Japan for that perfect restaurant where you can sit right at the bar, SIAM Takashimaya captures the sentiment. For example, they have an Okonomiyaki – Japanese-style pizza – countertop restaurant like in Japan. 

ICONSIAM: BKK’s Ultra-Luxe Shopping CentreImage credit: Welovetogo via Facebook

Next, Kyoto Uji Saryo at SIAM Takashimaya is the only premium matcha cafe in Thailand, where green tea enthusiasts can indulge in grade-A soft serve and Japanese pastries made with the most premium ingredients.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit @coucou1996 via Instagram

An added bonus: the restaurant also offers some top-notch somen, thin and dainty noodles in bone broth.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: Chanakan Mint Manupipatphong via Facebook


Japanese minimal fashion in Thailand is more than just UNIQLO


ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: @___musicgal___, @aka._.aya via Instagram

If you’re shopping for Japanese fashion in Thailand, chances are you’re going into UNIQLO or Muji. You can expand on those options at Siam Takashimaya with Snidel’s street wear with formal vibes, a master of men’s style with Takeo Kikuchi, and much more.


ICONLUXE – designer brands


Located close to the riverside, ICONLUXE covers three levels – Level G, level M and level 1. The subsection of ICONSIAM mall holds only hi-so and luxurious name brands from all over the world.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: @designercommunity via Instagram

Whether you’re shopping for labels or love – #tb to 2006 – this mall has it all; that is, if affection comes in the form of Cartier love bracelets.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: @helloth_official via Instagram


Eating at ICONSIAM Mall – great food spots you won’t find anywhere else


Whether it’s because you’re just looking for a pitstop while shopping or genuinely looking for an occasion to eat out, ICONSIAM has you covered. Here’s a couple of picks from us that you’d be hard pressed to find elsewhere in Thailand.


Great Harbour International Buffet – ฿‎1,000, 2 hours, and just about any dish you would want to stuff yourself with


Great Harbour at ICONSIAM has a huge selection of international cuisine at their buffet.
Image credit: @mininooaey via Instagram

Only ฿‎1,000 for 2 hours of unlimited high quality international cuisine? Count me in. Great Harbour sits on the 6th floor of ICONSIAM mall and is up there with Copper Beyond Buffet as one of the most popular premium buffet restaurants in Bangkok. 

From Japanese eel and wagyu to German sausages and roasts, Great Harbour has just about anything you could possibly want to eat. 

Address: 6th Floor, ICONSIAM, Charoen Nakhon Rd, Khlong Ton Sai, Khlong San, Bangkok 10600
Opening hours: 12pm-2.30pm, 5pm-9pm; Daily
Contact: +66 2055 1888


Hobs ICONSIAM – Western cuisine with one of the best views of the Chao Phraya and Bangkok skyline


Hobs at ICONSIAM has great ambiance and excellent view of the Bangkok skyline.
Image credit: @yuiinstar via Instagram

Sometimes it’s not about how tasty the food is, but the ambiance and vibe of the meal. If you’re feeling like this is one of those times, Hobs has one of the best open-air riverside views in all of Bangkok. 

This restaurant and bar serves Western cuisine with a huge selection of alcoholic beverages perfect for getting together with friends. But the real reason you’d want a table here is for its amazing view of the Bangkok night skyline and its reflection on the Chao Phraya River below. 

Address: 6th Floor, ICONSIAM, Charoen Nakhon Rd, Khlong Ton Sai, Khlong San, Bangkok 10600
Opening hours: 11am-11pm; Daily
Contact: +66 9 5197 1905


James Boulangerie – popular croissant café gets a riverside spot


James Boulangerie - crispy and fluffy croissants on the riverfront
Image credit: @natsume_p via Instagram

Thailand’s not exactly famous for its delicious and delicate pastries…yet. You might change your mind after trying one from James Boulangerie. The croissant cafe got so popular in its suburban location that it’s now opening a branch in one of the hottest spots in Bangkok. 

Definitely don’t miss out on their croissants and soft serves here. You won’t be disappointed by just how crispy the out layer is and how fluffy the insides are. 

Address: 6th Floor, ICONSIAM, Charoen Nakhon Rd, Khlong Ton Sai, Khlong San, Bangkok 10600
Opening hours: 10am-10pm; Daily
Contact: +66 2055 1888


Bonus: Apple Store – First one in Thailand


ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: ICONSIAM via Facebook

The Apple Store at ICONSIAM mall is the first and only Apple Store in the country. It was ranked as the fourth most beautiful Apple Store in the world in 2019 and is located on the 2nd level of the ICONSIAM complex.

ICONSIAM: BKK’s Ultra-Luxe Shopping Centre
Image credit: @macacine via Instagram

The store encompasses a huge space, with a massive verticality that gives it a trendy and minimal feel with intergalactic space [email protected]


Luxury shopping on the riverfront at ICONSIAM Mall


ICONSIAM Mall is quickly becoming one of the most happening spots in Bangkok, especially with the new BTS station opening right next to it.

Whether you’re looking to enjoy SOOKSIAM’s beginner-friendly floating market or dive into the world of Thai luxury, you can’t go wrong here.

For more malls in Bangkok, check out theCOMMONS in Thong Lo for a green community mall with young vibes or Asiatique for some riverfront dining.


Cover images adapted from: ICONSIAM, @travellescape via Instagram, @zee_appel via Instagram

Article originally published by Prowd Issarasena on March 2021, last updated by buranond on September 2023.

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