Best heartwarming Thai commercials


best thai advertisementsImages adapted from: Thai Life Insurance, Vizer

I’ll come right out and say it: no one does advertisements better than the Thais. 

Whether it’s making our bellies hurt from laughing so hard or leaving us unable to control our tears, here are the best heartwarming Thai advertisements that are mini movies of their own.

Warning: Tears ahead.


1. Unsung Hero


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"Unsung Hero" [ภาพยนตร์โฆษณา ปี พ.ศ.2557 ] [Official TVC 2014: Thai Life Insurance]

Advertiser: Thai Life Insurance

We’ll start ourselves off easy. This ad isn’t heavy-hearted or overly emotional, but manages to hit the feels just the same. It teaches us a lesson about being humble and helping others without the intentions of receiving the same help in return.

Also, it’s a gold mine for comments like these:

thai ads comments


2. Life is Beautiful


Life is beautiful ทำไมผมต้องกราบยาม
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Life is beautiful ทำไมผมต้องกราบยาม

Advertiser: I.C.C International

This short film tells the story of a father’s sacrifice, and the lengths parents go just to give a good life for their children, no matter their circumstances.


3. Giving


ทรูมูฟ เอช
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ทรูมูฟ เอช " การให้ คือการสื่อสารที่ดีที่สุด " TrueMove H : Giving

Advertiser: TrueMoveH

Buckle up, buckaroos. The feels-train has arrived. 

The dialogue in this ad is at a minimal, with poignant storytelling being told through visuals and heartfelt acting.


4. My Brother


My brother: ความหมายที่ยิ่งใหญ่ของคำว่า
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My brother: ความหมายที่ยิ่งใหญ่ของคำว่า "พี่ชาย"

Advertiser: Brother Thailand

Heart-wrenching family backstory? Check.
Emotional soundtrack? Check.
Being a blubbering mess? CHECK.


5. The Waiter’s Mom


Another sad Thai commercial
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Another sad Thai commercial "The waiter's mom" [Eng Sub]

Advertiser: BarBQ Plaza

This ad stands out because of how it’s based on real people and their reactions. BarBQ Plaza interviewed its very own employees and put together this touching montage dedicated to them and their mothers.


6. Every Mouthful is Meaningful


ทุกคำมีความหมาย | Every Mouthful is Meaningful
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ทุกคำมีความหมาย | Every Mouthful is Meaningful

Advertiser: CP Brand

This one would hit home for a lot of us, Brb, going to hug my mom right after this. Thanks CP. 😭


7. Garbage Man


ลูกชายคนกวาดขยะ Garbage Man (Official HD): ไทยประกันชีวิต Thai Life Insurance
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ลูกชายคนกวาดขยะ Garbage Man (Official HD): ไทยประกันชีวิต Thai Life Insurance

Advertiser: Thai Life Insurance

Damn Thai Life Insurance, back at it again with another fantastic short film.

This is one of my favourite Thai ads ever, and I’m sure a lot of you would feel the same. The kiddos in this film do a great job in pulling our heartstrings, and it tells the reality of many families who are struggling in this day and age.

Plus, it’s empowering in its own right, and is really refreshing to see. 


8. Silence of Love


Silence of love (Official English Subtitle) TVC Thai Life Insurance
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Silence of love (Official English Subtitle) TVC Thai Life Insurance

Advertiser: Thai Life Insurance

This Thai classic is no stranger to “Try Not To Cry” challenges on YouTube, and for a very good reason. This is one of the few ads that’s a struggle to get through just because of how hard-hitting it is compared to some of the more lighthearted ads out there.


9. Teacher


Teacher (Thai Commercial by 7-Eleven)[Subtitle in English by KimTaeKong]
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Teacher (Thai Commercial by 7-Eleven)[Subtitle in English by KimTaeKong]

Advertiser: 7-Eleven Thailand

Welp. Besides being our favourite convenience store with all sorts of goodies, they’ve got our backs with emotional advertisements too. 

This one tells the story of a professor who has dedicated his life to teaching, and how one special student recalls his time with his teacher at the end of the day.


10. My Super Mom


แล้วแม่คุณล่ะ เป็นแบบไหน? (My Super Mom)
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แล้วแม่คุณล่ะ เป็นแบบไหน? (My Super Mom)

Advertiser: Nestle Thailand

Moms might nag, and moms might chide, but moms will always love us till the end of time.


11. Teacher & Mother


Thailand 🇹🇭  Commercial - Teacher and Mother | Alzheimer
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Thailand 🇹🇭 Commercial - Teacher and Mother | Alzheimer

Advertiser: C.P. Group

Watching our parents get older can be one of the most difficult things to come face to face with, and this story about a man and his mother who suffers from Alzheimer’s really puts things like filial piety into perspective.


12. Blind Truth


Thai Commercial 34 - Homeless Blind Truth / Vizer cctv
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Thai Commercial 34 - Homeless Blind Truth / Vizer cctv

Advertiser: Vizer

Get ready for a twist that’ll have you sobbing by the end of this video, and for an unexpected product no less.


Heartwarming advertisements in Thailand


If you’ve made it to the end of this list with no tears left to cry, congratulations; you’re human.

kim kardashian
Me writing this entire article

What are some other touching Thai ads that get you in the feels? Let us know in the comments!


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