Xiaxue who's real name is Wendy Cheng is probably Singapore's most famous celebrity blogger. She is never one to fear speaking her mind and often uses profanity and part of her success has been attributed to her aggressive but interesting writing style. She embraces the limelight and writing about controversial issues. Her blog which attracts over 25,000 readers per day, has won many blog awards and earned her advertisement / sponsorship deals, as well as stints as a columnist and TV show host. She is also an official member of Mensa Singapore.